HP Reimagines the Future of Work  Company Delivers Latest AI Innovations and Experiences to Empower People to Do Their Best Work

HP Reimagines the Future of Work Company Delivers Latest AI Innovations and Experiences to Empower People to Do Their Best Work

29 مارس 2026 - 18:24

كتب : سعودي اون لاين - Saudi Online

hotel_booking

Manal Saleh

News Highlights:

HP introduced HP IQ, a new AI-powered platform that brings smarter, more connected experiences across HP laptops, devices, and meeting spaces to simplify how people work.

The company also expanded its OMEN and HyperX gaming portfolio, introducing new desktops and intelligent software features designed to enhance performance and elevate gameplay.

 

Riyadh, KSA, March 29, 2026 —  At HP Imagine 2026, HP Inc. (NYSE: HPQ) announced new AI-powered devices, security innovations, and intelligent workflow solutions designed to help businesses and individuals thrive in an AI-driven future of work.

 

“As we look ahead, the Future of Work is about making work simpler in a world that’s getting more complex. At HP, we’re focused on using AI to create more connected experiences that help organizations move faster and help people do their best work,” said Bruce Broussard, Interim Chief Executive Officer, HP Inc. “At HP Imagine 2026, we’re showing how that comes to life through solutions that work together, securely and seamlessly, so our customers can do their best work wherever work happens.”

 

Empowering People to Do Their Best Work  

Despite rapid digital transformation, friction persists. According to HP’s 2025 Work Relationship Index, only 20% of workers have a healthy relationship with work, and 22% experience monthly technology issues that disrupt focus. The right technology changes that.

 

Employees equipped with the right tools are twice as likely to feel positive about their work and report a 33-point improvement in overall experience scores. AI is amplifying that impact at scale: HP’s internal deployment of AI PCs drove a 16% productivity [i] keeping employees productive and businesses moving..

 

On-Device Intelligence, Right Where Work Happens 

To further reduce complexity across the modern workplace, HP introduced HP IQ[ii] bringing local, on-device intelligence and proximity-based connectivity together with enterprise manageability to unlock new levels of employee productivity and collaboration across HP AI PCs and workplace devices.

 

 

HP IQ can be configured through the HP Workforce Experience Platform (WXP)[iii] and deployed through WXP or other enterprise management tools like Microsoft Intune. 

As part of this experience, HP also introduced HP NearSense, which enables seamless collaboration between nearby devices, making it easier to share files, transition between tasks, and join meetings with a single click. Together, these innovations create a more connected and frictionless workplace across the HP ecosystem.

 

Built for Always-On, AI-Powered Work

Designed for office collaborators and mobile professionals, HP unveiled the EliteBook 6 G2q Next Gen AI PC, bringing together high-performance AI computing, connected experiences, exceptional battery life, and premium design in a lightweight, ultra-slim form factor.  The device also features built-in security, including HP Wolf Pro Security and physical intrusion detection, helping protect data and keep work secure wherever it happens.

 

HP also expanded its commercial lineup – including AMD and Intel options – reflecting the growing diversity of roles, workflows, and environments across today’s organizations, and ensuring IT departments and even users can choose the right device based on how work gets done versus a one-size-fits-all approach.

 

Security for the Future of Work

HP announced new hardware-enforced protections and quantum-resistant safeguards, strengthening security across its portfolio and closing known industry gaps while preparing customers for emerging threats

Faster Document Digitization with Quantum‑Resistant Security

Designed for businesses navigating hybrid work and accelerated digitization, HP introduced the LaserJet Pro 4000/4100 Series and LaserJet Enterprise 5000/6000 Series - combining fast, reliable printing, AI‑powered document processing, and quantum‑resistant security to bridge paper and digital workflows.

 

Future‑Ready Performance for Power Users

As AI workloads grow more complex and data sensitivity increases, HP announced a new generation of HP Z Workstations, and AI solutions designed to empower the world’s best with the most powerful compute, while also helping IT organizations modernize their infrastructure for a hybrid future.

 

HP also announced updates to its mobile portfolio with the HP ZBook X G2i, HP ZBook 8 G2i, and ZBook 8G2a. These thin-and-light mobile workstations deliver next-generation AI workstation performance which includes AMD and Intel options, scalable memory, and improved portability without sacrificing battery life.

 

Improving Digital Experience Management

HP is expanding its ecosystem to help organizations move from reactive support to proactive, AI-driven operations. As the HP Workforce Experience Platform (WXP) now includes  including smarter insights, automation, and advanced reporting. At the same time HP is enhancing its Large Format construction ecosystem by connecting HP DesignJet multifunction printers (MFPs), and HP Z Workstations to bridge digital design and on‑site execution, turning paper plans into connected plans with real‑time alignment from office to jobsite. https://hp.com/us-en/newsroom/blogs/2026/connecting-the-physical-and-digital-worlds-of-construction.html

 

Shaping the Future of Play

Enabling a seamless transition from work into play, HP continues to elevate gaming with intelligent performance and personalization: through expanding its OMEN and HyperX gaming portfolio, introducing new desktops such as the OMEN 45L and OMEN 35L, alongside AI-powered software features designed to optimize performance and personalize gameplay. Together, these innovations deliver more immersive, high-performance gaming experiences.

 

About HP

HP Inc. (NYSE:HPQ) is a global technology leader redefining the Future of Work. Operating in more than 180 countries, HP delivers innovative and AI-powered devices, software, services, and subscriptions that drive business growth and professional fulfillment. For more information, please visit: HP.com.

 

 



[i] Based on 4.5 months of testing through HP’s internal Insider Program, comprising 4K+ employees using the HP EliteBook X G1a, HP EliteBook X Flip G1i, and HP EliteBook X G1i.

[ii] HP IQ delivery app is preloaded on select HP PCs; it will be automatically updated to the future featured HP IQ application if you have auto updates enabled in Windows or will be available for download from the Microsoft Store. The future featured HP IQ app uses artificial intelligence. Features vary by configuration. For complete details see: https://www.hp.com/hp-iq  

[iii] Workforce Experience Platform subscription not required to onboard and manage HP IQ.

مواضيع ذات صلة

card_img

Jeddah home sales reach new highs with 30,500 annual transactions worth SAR36.6 billion – Cavendish Maxwell

Manal Saleh

 

 

 

 

-         Dammam dominates Saudi residential growth chart as sales values rise 30%

 

-         New reforms set to deepen investor interest in KSA real estate

 

 

 

 

Riyadh, Saudi Arabia, 2 April 2026 – Residential property sales in Jeddah set a new annual record, with 30,500 transactions collectively worth SAR36.6 billion (US$9.75 billion) in 2025, says real estate advisory and property consultancy, Cavendish Maxwell.

 

Total sales values rose by almost 15.4% year-on-year in Jeddah, where the average transaction reached SAR1.2 million (US$320,000), according to Cavendish Maxwell’s 2025 KSA Residential Real Estate performance report.

 

Dammam – the rapidly emerging property hotspot in KSA’s Eastern Province – secured sales worth SAR10.7 billion (US$2.85 billion) across 9,500 transactions last year – an increase of almost 30% in values and 19% in volumes.

 

In Riyadh, buyers purchased 56,600 residential units in 2025, with a total sales value of SAR96.2 billion (US$25.65 billion). While Riyadh’s average transaction value reached a new high of SAR1.7 million (US$450,000), sales declined 31% compared to 2024.

 

Siraj Ahmed, Director, Head of Strategy & Consulting at Cavendish Maxwell, said: “KSA’s three major residential markets – Riyadh, Jeddah and Dammam – delivered contrasting performances in 2025. Jeddah showed resilience with its highest sales volumes for several years and is expected to maintain stable growth in the future. Dammam, where property is more affordable compared to other cities, was the standout performer and is poised for sustained growth supported by competitive pricing and robust economic activity in the region.

 

“In Riyadh, affordability constraints and elevated financing costs led to a decline in purchasing power and buyer activity. Although transactions were down year-on-year, population growth, urbanisation and housing initiatives should support long-term market demand. We expect a recalibration of the market as new supply, the 5-year rent freeze and White Land Tax reforms make property more competitively priced and lead to a recovery in market activity.

 

“External factors including oil market volatility and geopolitical tensions of course warrant close monitoring, but Saudi’s residential market remains well positioned, supported by strong demographic drivers, ongoing infrastructure investment and a continued commitment to Vision 2030.”

 

Inventory and future supply

 

Riyadh’s residential supply continued to expand last year, when 13,000 new units came to the market bringing the total inventory to 1.93 million. Around 63,000 homes are scheduled for completion in 2026 and 2027, but actual deliveries could be lower, as was the case in 2025.

 

“The expansion in supply is further supported by the recent rise in White Land Tax, which encourages landowners to develop empty plots of land and accelerate delivery timelines,” said Ahmed. “The full impact of this reform will likely materialise through this year and beyond, with the gap between demand and supply gradually narrowing, in turn easing price pressure and enhancing affordability.”

 

Jeddah’s residential property inventory is now just under 1.1 million, after the completion of 4,000 units last year. The city has a pipeline of 18,000 new units this year and another 22,000 in 2027, by which time total residential stock is projected to reach 1.14 million. However, as seen in Riyadh, actual completions may fall short of original forecasts.

 

Dammam delivered 500 units last year, bringing its total to 430,000. Around 15,000 new homes are expected by the end of 2027. The city’s residential sector is expected to become even more competitive, giving buyers more choice and better bargaining power.
 

 

 

 

 

Sales prices and rental rates

 

Property prices in Riyadh rose last year, with apartments reaching SAR6,245 (US$1,713) per square metre and villas SAR5,640 (US$1,500), an increase of 6.6% and 9.7% respectively. There were similar hikes in the rental market, with apartments up just over 10% and villas 9.6%. The 5-year rent freeze, introduced last September to address affordability concerns, led to early signs of rent moderation in Q4.

 

In Jeddah, apartment prices increased by 1.2% to SAR4,385 (US$1,170) per sqm, with villas up 3.2% to SAR5,185 (US$1,382). The rental market saw a mixed performance: the average cost of leasing an apartment jumped 4.7%, while villa rents were down by 0.7%.

 

Over in Dammam, apartment prices rose 5.2% compared to 2024 with villas up 2.8%. Apartment rents were up 4.1% and villas 2.1%.

 

 

Saudi Arabia’s new foreign ownership law

 

KSA’s new foreign ownership law, introduced in January, allows non-Saudi individuals and companies to invest in Saudi real estate.

 

The changes represent a strategic recalibration of KSA’s approach to foreign investment. By clearly defining who can buy, where, and under what conditions, KSA has transformed its real estate market from a restricted asset class into a legitimate investment destination.

 

Historically, non-Saudi residents could buy property under a restrictive framework, typically limited to one residential unit and subject to regulatory approval. Now, non-Saudi residents, non-residents, and premium residency holders can acquire property within designated zones. Outside these areas, ownership is limited to residents, who are generally allowed one property for personal use. In Makkah and Madinah, ownership remains tightly controlled and largely limited to Muslims under specific conditions, in line with religious and regulatory considerations.

 

Saudi companies with foreign shareholders can own real estate, but their eligibility is governed by regulations aligned with the Capital Market Authority, meaning listed companies can participate subject to compliance. Unlisted Saudi companies generally have more flexibility, including acquiring real estate for operational needs such as staff housing or business activities.

 

Download the full report here.

 

منذ 33 دقيقة . News

card_img

The ‘Invisible Cubicle’: How the Galaxy S26 is Solving the Open-Office Privacy Crisis in Riyadh’s Business Districts

Manal Saleh

As the Kingdom’s corporate landscape shifts from traditional walled offices to vibrant, open-plan environments, a new tension has emerged: the struggle for visual privacy. For executives and project leads, the "open-office" dream often feels like a security nightmare when reviewing confidential expansion plans or sensitive budget sheets.

The Galaxy S26 Ultra is being hailed as the "Invisible Cubicle" for the modern professional. Its Privacy Display technology solves the office’s greatest vulnerability the "over-the-shoulder" glance. Utilizing hardware-level light directionality, the Galaxy S26 Ultra ensures that while the user sees a crisp, high-resolution display, colleagues sitting just a desk away see only a dark screen. This allows for total productivity in collaborative zones without the fear of accidental data exposure. In a region where corporate confidentiality is a pillar of business success, the Galaxy S26 Ultra provides a personal "secure zone" that moves with the professional, from the desk to the coffee lounge.

 

منذ ساعة . News

card_img

Your Privacy is Our Concern: Why the Galaxy S26 Ultra is the New Essential for the Privacy-Conscious Women in Saudi Arabia

Manal Saleh

In the modern Kingdom, the Saudi woman is a leader, an entrepreneur, and the heart of her social circle. Her smartphone is her constant companion a place where she keeps her most cherished family memories, manages high-level business, and stays connected with friends. However, in a culture that deeply values the sanctity of a woman’s private world, the "openness" of a standard mobile screen has often felt like a compromise.

The Galaxy S26 Ultra is changing the narrative by introducing a technology that honors the traditional value of privacy.

Its Privacy Display serves as a sophisticated digital shield, ensuring that a woman's screen remains a private sanctuary, even in the most crowded environments. Whether she is in a bustling Riyadh café, at a university lecture, or in a shared social lounge, the pixel-level design ensures that her personal photos, private messages, and sensitive documents are visible only to her.

What makes this innovation truly resonate is its Customizable Activation. A user can set her device to automatically engage the privacy filter whenever she opens her photo gallery or private messaging apps. This means she can navigate her digital life with total confidence and grace, knowing that her "private circle" remains private. It is more than just a security feature; it is an acknowledgment of her right to discretion, providing a premium experience that respects her boundaries without ever asking her to hide her technology.

 

منذ 18 ساعة . News

card_img

The Digital ‘Solitude’: How Modern Innovation is Honoring the Timeless Saudi Value of Privacy in Public Spaces

Manal Saleh

 

In the heart of Riyadh’s vibrant coffee culture and the refined social circles of Jeddah, there is a silent, deeply respected rule: the sanctity of one’s personal space. For the Saudi citizen, the concept of privacy in one’s family matters, personal conversations, and digital presence is a cornerstone of daily life. However, as our lives become increasingly digital, maintaining this boundary in public places has become a modern challenge.

The introduction of the Galaxy S26 Ultra is being welcomed as a thoughtful fusion of cutting-edge engineering and traditional Saudi values. Its Privacy Display technology acts as a digital "Sitra" (shield), ensuring that what is on a user’s screen is for their eyes only. Built with a revolutionary pixel-level architecture, the display remains vivid and crystal-clear when viewed directly, yet appears as a darkened, obstructed screen to anyone standing to the side.

Whether a professional is reviewing family photos in a busy mall or a student is messaging home from a crowded university hall, the S26 ensures that their private world remains theirs alone. This isn't just a technical feature; it is a tool of empowerment that respects the local etiquette of discretion. By allowing for Customizable Privacy Activation, the device can automatically shield the screen when sensitive apps are opened, providing peace of mind without compromising the premium visual experience. In a society that cherishes the balance between modern progress and traditional boundaries, the S26 is setting a new benchmark for what it means to be truly secure.

منذ 18 ساعة . News

card_img

QS WORLD UNIVERSITY RANKINGS BY SUBJECT 2026: ISTITUTO MARANGONI ENTERS THE GLOBAL TOP 50 FOR ART & DESIGN (#45)

Manal Saleh




 Istituto Marangoni has achieved a significant milestone in the QS World University Rankings by Subject 2026, entering the Top 50 institutions worldwide for the first time in the Art & Design category, ranking #45.


This new result marks a notable advancement compared to previous editions of the ranking, where the institute was positioned within the global Top 100. Moving from the Top 100 bracket to 45th place reflects a consistent growth trajectory and an increasingly strong recognition of the academic value and quality of education delivered by Istituto Marangoni.


The improvement is also clearly reflected in the ranking’s key indicators. The Overall Indicator shows a significant increase, rising from 61.2 to 67.7, while Academic Reputation improves from 62.3 to 67.3, highlighting the institute’s growing recognition within the international academic community.


Particularly noteworthy is the rise in the Employer (Industry) Reputation Indicator, which increases from 51.4 to 71.4—one of the most substantial improvements recorded. This result confirms Istituto Marangoni’s strong connection with the creative industries and its ability to prepare highly qualified professionals who are ready to successfully enter the workforce.


The achievement in the QS Ranking 2026 is the result of a sustained and strategic commitment, with Istituto Marangoni investing in innovation, academic development, and the continuous enhancement of its educational offering, while maintaining close dialogue with leading stakeholders across the fashion, design, and creative sectors.


“Entering the global Top 50 of the QS Ranking represents an extremely significant milestone for us,” commented Stefania Valenti, Managing Director of Istituto Marangoni. “The substantial increase in Employer Reputation in particular demonstrates how strongly our educational model is recognised and valued by the industry, which continues to select our graduates for their preparation, creativity, and contemporary vision.”


Entry into the global Top 50 is not only a prestigious achievement, but also an international recognition of an educational model that successfully combines academic excellence, creativity, and strong integration with the professional world.

This positioning further consolidates Istituto Marangoni’s role as a global benchmark in creative education, confirming the institute’s ability to continuously evolve in response to the needs of an ever-changing industry.



منذ 19 ساعة . News

card_img

The Visual Vault: How Hardware Innovation is Securing the MENA Region’s Multi-Billion Dollar Mobile Banking Shift

Manal Saleh

The MENA region is currently a global leader in the transition to a cashless society, with mobile banking and digital investment platforms becoming the primary tools for wealth management. Yet, as our financial lives move to the "open-air office" of coffee shops and public squares, a new vulnerability has emerged: visual hacking. A password is only secure if no one is watching you type it.

The Galaxy S26 Ultra is establishing a new industry benchmark for financial security with its Customizable Privacy Activation. Unlike traditional software-based security, this hardware-level solution allows users to link the Privacy Display to specific financial apps. The moment a banking portal or investment dashboard is opened, the screen’s light directionality narrows, creating a "visual vault" that only the owner can see. As regional investors move faster and more mobile than ever before, this innovation ensures that a "public" transaction remains a strictly private affair.

 

منذ 21 ساعة . News

card_img

COOL INC. BRINGS TO THE KINGDOM BERENJAK, A PERSIAN DINING CONCEPT AT VIA RIYADH, ALL THE WAY FROM LONDON

Manal Saleh

 

Cool Inc. brings the globally acclaimed Persian restaurant Berenjak to Riyadh, opening its first permanent location at VIA Riyadh following its previous critical success during Riyadh Season.

 

Riyadh, Saudi Arabia, 1st April 2026: Berenjak, the acclaimed London-born Persian restaurant known for re-imagining traditional Persian cuisine, today opens its doors at its first permanent venue in the Kingdom, located at VIA Riyadh. This new venture from London follows the success of the Berenjak pop-up in the same location in February 2025 - a critically acclaimed part of Riyadh Season - and marks a significant new chapter in the brand’s international journey.

Berenjak is the vision of Kian Samyani, which is a modern expression of the kebabi houses, refined for today whilst being rooted in time-honoured family recipes and memories, coming all the way from London. Operating in collaboration with Cool Inc., the Riyadh venue compliments existing outlets in the United Kingdom, United States and the Middle East, bringing a fresh and distinctive dining philosophy to Riyadh, enriching the diversity of Saudi Arabia’s food scene and reaffirming Riyadh’s expanding position as a premier gastronomic destination.


At Berenjak Riyadh, guests are invited into a space where open-fire cooking and live kitchen take centre stage, bringing energy, warmth and authenticity to every meal. Following the core principles that define all JKS Restaurants, the team showcases an unwavering focus on delivering an exceptional dining experience, where every moment is driven by passion. Generosity, a key pillar of Persian cuisine is woven throughout the experience from complimentary dishes to a genuine care for guests, making it a fundamental part of what Berenjak offers with a warm cozy communal set up at Via Riyadh.

The Berenjak menu celebrates Persian dishes, featuring a range of Mezzeh-style sharing plates, charcoal-grilled kebabs, khoreshy (stews), rice and salads. Dishes are prepared using traditional Persian tools such as the mangal barbecue, and vertical rotisserie, all crafted with the finest seasonal ingredients and Persian influences from London of saffron, pomegranate and herbs.

As the brand reflects, “our story began with a grain of rice, and it has brought us here,” a journey that continues in Riyadh, where tradition and innovation come together to shape Berenjak’s next chapter by Cool Inc. VIA Riyadh. Reservations are now open

-ENDS 

منذ 23 ساعة . News

card_img

In partnership with UNICEF, British Council Launches Safeguarding Toolkit to Support Partner Schools in Saudi Arabia and the Gulf in Addressing Digital Risks and Low Disclosure

Manal Saleh

 

 

Riyadh, Kingdom of Saudi Arabia – 1st April 2026:  The British Council has launched a new global Safeguarding Toolkit, developed in partnership with UNICEF, to help Partner Schools, in the Middle East and North Africa region strengthen early identification, proportionate action and consistent safeguarding practice.

 

Across the Middle East and North Africa, safeguarding risks are often hidden rather than absent. Digital exposure has increased the risk of online grooming, while social stigma can prevent children from speaking out. UNICEF and the ITU report that one in three internet users worldwide is a child, increasing exposure to manipulation online. The World Health Organization estimates that one in seven adolescents lives with a mental health condition, often intersecting with safeguarding concerns in school settings. Yet the persistent gap is not awareness; it is implementation. Many schools have safeguarding policies, but everyday decision-making can vary.

 

Fakhar Jaffery, Exams Director, Kingdom of Saudi Arabia, Kuwait and Bahrain at the British Council, said:Like their counterparts, some schools in Saudi Arabia are navigating a rapidly changing landscape covering digital risks*- ranging from wrongful use of AI to online bullying and harassment. At the same time, stigma can make disclosure difficult for many students. This Toolkit provides school leaders, teachers and the wider community with the structure needed to recognise concerns early and respond consistently, ensuring safer learning environments for students.’

 

Almudena Olaguibel, Child Protection Officer at UNICEF Spain, said: ‘The Safeguarding Toolkit reflects a shared understanding between the British Council and UNICEF that effective protection depends on systems, not improvisation. As safeguarding risks become more complex and less visible, preparation, clarity and shared responsibility across school communities are essential.’

 

Designed as a practical, role-based implementation resource for everyday school use, the Toolkit supports a whole-school approach that reduces reliance on individual judgement. It clarifies responsibilities, strengthens recording, follow-up, establishes shared thresholds and escalation routes.

 

As safeguarding concerns increasingly move between online and offline environments, the Toolkit helps schools respond more consistently to risks including online grooming, harassment, coercion, impersonation and AI-generated sexual imagery, enabling earlier intervention before concerns escalate.

 

Rolling out across 2,500+ British Council Partner Schools globally, reaching nearly 1.7 million students, the Toolkit is designed to be adaptable across local legal contexts while maintaining consistency across an international school network.

 

The Safeguarding Toolkit is available to the media upon request.

منذ يوم . News

card_img

When a Challenger Brand Decides to Save Lives Instead of Selling Cars How Najm Suhail turns real-world risk into real brand relevance

Manal Saleh


In Saudi Arabia, the relationship with the desert is different. It is part of everyday life, part of how people explore, gather, and move. But this reality demands systems that can keep up. Because connectivity is not always there, and when it disappears, so does the sense of control.

This is where Najm Suhail begins.

Developed in collaboration between GWM TANK and Social Clinic, the platform is rooted in a clear and urgent problem. Every month, rescue teams respond to more than a hundred desert incidents, many involving young drivers and off-roaders who rely entirely on their phones. The issue is not being adventurous. It is dependency.

A generation raised on instant access has never needed to think beyond it. The moment signal drops, decision-making collapses. The instinct is to keep moving, often turning a manageable situation into a dangerous one.


Najm Suhail is not a message about safety. It is a system designed for when safety becomes critical. A device and platform that prepares drivers before entering the desert, guides them when they lose direction, and supports them when situations escalate.

What makes it effective is not the technology. It is the removal of complexity.

When disorientation happens, the platform delivers one clear action. Retrace. Move. Or stay. This clarity is the idea. In moments of stress, people do not need more information. They need certainty. Najm Suhail turns panic into direction and hesitation into action.

More importantly, it moves beyond communication. This is not a campaign that lives in content. It lives in behavior. The device becomes part of the journey, present at the moment risk begins and relied on when things go wrong. The tone is grounded, local, and respectful.

For GWM TANK, the impact is strategic. Entering a market dominated by heritage brands, it had no authority to speak about the desert. Najm Suhail created that authority through action. Instead of claiming performance, the brand demonstrates responsibility. Instead of competing on legacy, it competes on relevance.

Najm Suhail is more than a device or campaign. It is a statement of intent. A reminder that the future of advertising will be defined by what brands build.

Further details on Najm Suhail are available at https://najmsuhaylgwm.com

منذ يوم . News

card_img

HUAWEI Mate 80 Pro: The Phone That Takes Pro Photos For You

Manal Saleh

 

 

Alriyadh , 30 March 2026 The Mate series once represented the pinnacle of smartphone innovation. Now, the series returns to the global stage after a brief hiatus. Building on the Mate series’ strong tradition of pioneering technology, the Mate 80 Pro sets new standards in imaging authenticity, durability, performance, and intelligence. At a time when innovation among standard slab smartphones appears to have stalled, the Mate 80 Pro emerges as a serious contender for the best flagship smartphone of the year.

 

Capturing Reality with True Fidelity

The HUAWEI Mate 80 Pro revolutionises mobile photography with its True-to-Color Camera System. Compared to the previous generation, this system achieves a 43% improvement in colour reproduction to guarantee authentic, professional-grade results in any scenario. The system is powered by a premium 50 MP Ultra Lighting Main Camera featuring a large 1/1.28-inch sensor. This flagship main sensor captures significantly more light and detail than those of previous generations, providing superior low-light capabilities and lifelike textures.

 

The true strength of the Mate 80 Pro lies in its True-to-Color Camera. This camera system boasts 96% better light intake to offer more accurate, true-to-life detail in low-light conditions. Additionally, DCG HDR technology enhances dynamic range by 300% when compared to the previous generation, preserving details and contrast even in strong backlight scenarios.

 

The Mate 80 Pro's 48 MP Ultra Lighting Telephoto Macro Lens supports 4x optical zoom and a minimum focus distance of 5 cm, unlocking effortless close-up and long-range shooting to support stunning clarity and enchanting bokeh. For capturing wide canvases, there is the 40 MP ultra-wide-angle camera.

 

Built to Endure Adventures

The HUAWEI Mate 80 Pro features the Super Durable Architecture, providing comprehensive protection without compromising elegance. The 2nd Generation Kunlun Glass offers 20x greater drop resistance than conventional glass, safeguarding the display from accidental falls. In addition, the ultra-durable vegan fibre back panel boosts impact resistance by 5x, all while maintaining a silky scratch- and wear-resistant texture.

 

The device also has an IP68 rating for dust and water resistance (up to 6 m depth) and an IP69 rating for high temperatures and high-pressure jets, offering a multi-layer shield against spills, rain, and dust. This makes the Mate 80 Pro an ideal companion for splash days, workouts, or rainy commutes.

 

Powerful Performance

The HUAWEI Mate 80 Pro supports all-day usage thanks to a huge 5750 mAh battery, which can be rapidly recharged through 100 W wired SuperCharge or 80 W wireless SuperCharge. The device also comes equipped with the industry-first SuperCool Dual Phase Change Heat Dissipation System, capable of boosting thermal conductivity by 16% and reducing temperature rise by 33%. This allows the phone to remain 1°C cooler during gaming and 2.5°C cooler during HD streaming compared with the previous generation—ensuring smooth, lag-free performance under heavy loads.

 

Dual space ring design

The HUAWEI Mate 80 Pro introduces a Dual Space Ring Design with a symmetrical aesthetic. The Mate 80 Pro is available in three colours inspired by nature: Gold, Green, and Black. Paired with a silky, ultra-durable vegan fibre back panel, the phone offers a premium feel.

 

A Smarter Experience

The HUAWEI Mate 80 Pro integrates innovative AI features for exceptional creativity. With AI Remove, users can effortlessly erase unwanted elements like passers-by or clutter, after which backgrounds are seamlessly reconstructed. AI Best Expression is capable of analysing burst shots and then merging everyone's best faces into a single image, creating timeless group photos. In addition, AI Composition provides real-time framing guidance for professional-level shots, while Two-Way AI Noise Cancellation filters ambient noise for crystal-clear calls in noisy environments.

 

The HUAWEI Mate 80 Pro will be available for pre-order in the Kingdom of Saudi Arabia starting April 1st at 3699 SAR with valuable gifts offered through the Huawei online store and several authorized retailers.

 

-END-

 

 

About HUAWEI Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others.

In Jan 2023, Brand Finance reveals Global 500 2022 list of the world’s most valuable brands, Huawei ranks No. 31, Huawei’s brand value is US$44.3 billion.

In 2023, our total R&D spending reached more than USD 23 billion, representing 23.4% of Huawei’s total revenue. The total R&D investment over the last decade now exceeds USD 154 billion.

For more information, please visit: consumer.huawei.com/sa

For regular updates on HUAWEI Consumer BG, follow us on:

Facebook: facebook.com/HuaweiMobileKSA

Twitter: twitter.com/HuaweiMobileKSA

YouTube: youtube.com/Huaweimobileksa

Instagram: instagram.com/HuaweiMobileKSA

منذ يوم . News

card_img

HP Demonstrates Its Vision for a Connected, Intelligent Ecosystem Across Devices and Spaces with the Introduction of HP IQ

Manal Saleh


News Highlights:

·        HP announces HP IQ,1 a workplace intelligence layer that can coordinate experiences across HP devices through local, on-device AI capabilities and proximity-based connectivity, helping reduce digital friction and improve productivity.

 


Riyadh, Saudi Arabia, 31 March 2026 - At HP Imagine 2026, HP Inc. (NYSE: HPQ) outlined its vision for a connected ecosystem of intelligent devices, designed to make work more seamless across devices, spaces, and experiences. Powered by HP IQ, HP is bringing local, on-device intelligence and proximity-based connectivity together with enterprise manageability to unlock new levels of employee productivity and collaboration across select HP AI PCs and workplace devices.

 

“HP’s vision for the future of work is a connected, intelligent ecosystem that helps work flow across devices, spaces, and the moments in between,” said Tuan Tran, President of HP’s Technology & Innovation Organization. “HP IQ is how we connect those experiences, reducing digital friction for employees while fitting into the environments IT already manages, so organizations can bring these experiences to life with confidence.”

 

On-Device Intelligence, Right Where Work Happens

According to the HP 2025 Work Relationship Index, access to the right tools and technology is a key enabler of the employee experience . HP IQ brings that promise to life with powerful, on-device intelligence–transforming the HP devices that employees use every day into context-aware partners. Debuting on the next generation of HP EliteBook X G2 PCs, HP IQ’s initial on-device AI experiences are planned to include:

·        Ask IQ: Responds to text and voice inputs, surfacing intelligent, contextual answers and guidance.

·        Analyze: Helps users interact with personal files (including PDF, TXT, DOC, PPT) to get summaries and actionable insights.

·        Notes & Knowledge: Keeps a running record of interactions so employees can pick up where they left off and organizes notes so they can be searched and shared more easily.

·        Meeting Agent: Quickly captures ideas or records notes during a meeting without forcing app switching, helping participants stay focused.

Additional AI capabilities are planned to roll out to more HP devices later this year.

Friction-Free Collaboration Across the HP Ecosystem

HP IQ introduces HP NearSense,3 a new spatial intelligence that helps devices discover, connect, and collaborate, simplifying transitions between tasks and environments. HP NearSense helps people move work between nearby devices more easily by enabling real-time sharing of context and capabilities. This foundation is planned to power new functionality on HP EliteBook X G2 AI PCs and other select HP notebooks.
Over time, HP NearSense is planned to expand across the HP ecosystem to HP Poly video conferencing solutions,5 print devices, desktops, workstations, peripherals and more, to enable future proximity-based experiences such as fast devices discovery, simplified setup and pairing, PC casting to nearby dispalys, and seamlessly prinitng and scanning in nearby devices.

 

Adaptive, Intuitive AI that Keeps Employees in their Flow

Employees access HP IQ capabilities through its new Visor interface on the PC, that surfaces relevant actions in real time, without disrupting their workflow. Designed for natural voice and text interaction, it adapts to user context to deliver a more intuitive and seamless experience.

Secure, Local-First by Design, with Hybrid Architecture to Support When Needed

HP IQ is based on a local, 20B-parameter model, with responsive intelligence while keeping data secure and accessible even in low-connectivity environments. It runs experiences on-device and only uses the cloud when permitted, helping organizations maintain control over sensitive information.

 

Built for the Workplace – and for IT

HP IQ is built for modern workplace environments where intelligent experiences need to operate reliably across devices and spaces.  Configuration, policy, updates, security, and compliance can be governed  through the HP Workforce Experience Platform (WXP), HP’s control plane for workforce management.

 

"As HP IQ introduces a new intelligence layer across devices and workspaces, WXP operates above it as a trusted control plane for IT, delivering unified visibility, built-in security, seamless manageability, and proactive remediation across the device fleet,” said Manoj Leelanivas, President of HP Solutions. “Together, on-device AI and WXP enable HP to deliver intuitive, high-performance user environments while giving organizations the governance and actionable insights needed to thrive in the future of work."

 

 

Availability

HP IQ has been introduced at HP Imagine 2026, with early access starting on select HP AI PCs in Spring 2026. With broader availability rolling out to more products across the HP portfolio starting in Half Two of 2026.

 

More information on today’s news at HP Imagine can be found  here.

منذ يوم . News

card_img

Novo Nordisk A/S: Wegovy®️ HD (semaglutide 7.2 mg) approved in the US, providing 20.7% mean weight loss

Manal Saleh


Wegovy®️ HD demonstrated a mean weight loss of 20.7%1, and around one-third of patients achieved 25% or greater weight loss in the STEP UP trial

First US FDA approval of a GLP-1 treatment under the Commissioner’s National Priority Voucher pilot programme, for products addressing critical US national health priorities

Wegovy®️ HD complements Wegovy®️ 2.4 mg, which is already approved in the US for weight management and cardiovascular risk reduction

Novo Nordisk expects to launch Wegovy®️ HD in the US in April 2026


 Novo Nordisk today announced that the US Food and Drug Administration (FDA) has approved Wegovy®️ HD (once-weekly injectable semaglutide 7.2 mg) to reduce excess body weight and maintain weight reduction long-term. The FDA awarded a Commissioner’s National Priority Voucher for Wegovy®️ HD, accelerating its review and underscoring its potential to address critical patient needs and national health priorities in the US.

The accelerated approval is based on results from the STEP UP trial programme. In the STEP UP trial, semaglutide 7.2 mg injected once weekly demonstrated 20.7%1 mean weight loss in participants with obesity, and approximately one in three people experienced 25% or greater weight loss. In the STEP UP type 2 diabetes (T2D) trial, in participants with obesity and type 2 diabetes, semaglutide 7.2 mg demonstrated a mean weight loss of 14.1%1. In both trials, the well-known safety and tolerability profile of semaglutide was reaffirmed with semaglutide 7.2 mg, which was comparable to previous trials with semaglutide for weight management.

 “Since its launch in 2021, Wegovy®️ has transformed the lives of many people living with obesity and helped them achieve meaningful weight loss and important cardiometabolic benefits, including an unprecedented reduction in cardiovascular risk,” said Mike Doustdar, president and CEO of Novo Nordisk. “Earlier this year, we launched the Wegovy®️ pill, and with the accelerated approval of Wegovy®️ HD, we are introducing a new offering for our injectable semaglutide that provides even greater weight loss of approximately 21%. At Novo Nordisk, our goal is to provide innovative therapies that support healthier lives for people living with obesity, and we look forward to launching Wegovy®️ HD to help even more people reach their weight and health goals.”

Novo Nordisk expects to launch Wegovy®️ HD in a single-dose pen in the US in April 2026.

Wegovy®️ 7.2 mg is already approved for adults with obesity in the EU and the UK. Novo Nordisk expects regulatory decisions in the EU and the UK on semaglutide 7.2 mg in a single-dose pen in the second half of 2026.

منذ يوم . News

card_img

Zuma Brings Its Renowned Weekend Brunch to Riyadh with Signature Japanese Flavours


Manal Saleh


 

Riyadh, Saudi Arabia, March 15, 2026 – This spring, Zuma invites guests to experience its renowned weekend brunch in Riyadh, designed for sharing and inspired by the restaurant’s signature contemporary Japanese flavours.

Over the upcoming Eid weekend, the brunch will be available on Saturday and Sunday from 1:00 PM to 4:00 PM, before returning to its regular schedule every Saturday from 1:00 PM to 4:00 PM. Diners can enjoy a curated menu of free-flow starters, choice of one main per person, a selection of sides, and unlimited desserts from the dessert room. A dedicated children’s menu is also available, featuring various Zuma favourites thoughtfully designed for younger guests to enjoy the brunch experience.

Crafted by Zuma’s Head Chef, the Shūmatsu Menu is served as a set menu for the entire table. The experience begins with an unlimited selection of signature starters, including shrimp tempura with lime and chilli dip, chilli lemon chicken karaage, prawn maki with tenkasu, avocado and wasabi mentaiko sauce, and more. Vegetarian options such as spicy fried tofu and Japanese potato salad are also available, while guests may request a chef’s selection of sashimi and nigiri.

 

For the main course, each guest selects one dish from a range of options, including marinated lamb chops with pickled baby onion and myoga, salmon teriyaki with pickled cucumber, spicy beef tenderloin with sesame, red chilli and sweet soy, barley miso-marinated baby chicken roasted on cedar wood, and miso-marinated black cod wrapped in hoba leaf. Vegetarian options include yakisoba with seasonal vegetables and spicy fried tofu with avocado and Japanese herbs.

 

Each main is served with a selection of sides, including steamed rice with sesame and seaweed, Japanese mushroom rice, sweetcorn with shiso ponzu butter, and roasted whole potato with chilli ponzu butter and lime.

 

The brunch concludes with a choice of unlimited desserts in Zuma’s dessert room, showcasing seasonal creations alongside Zuma favourites. Guests can also enjoy two signature non-alcoholic cocktails.

 

With its vibrant atmosphere, signature flavours, and carefully curated menu, Zuma’s weekend brunch in Riyadh offers a lively and celebratory dining experience, perfect for family gatherings, group celebrations, or a stylish weekend outing with friends.

 

 

During Eid Holiday: Saturday and Sunday

Regular Schedule: Every Saturday

Time:1:00 PM – 4:00 PM
Price: SAR 295 per person

Brunch Kids Menu (6-12PM): SAR135 per person

Under 6 years old: Complimentary

Reservations: www.zumarestaurant.com

Contact: 9200 14597

منذ يوم . News

card_img

Water. Reverse osmosis innovation

Manal Saleh


ACCIONA TESTS NEXT-GENERATION REVERSE OSMOSIS SYSTEM TO IMPROVE DESALINATION EFFICIENCY


 


INNOVATION AND CIRCULARITY

The system also explores new ways to increase circularity in desalination plants by generating renewable energy and producing cleaning chemicals directly from brine streams.


 


DUBAI, MARCH XX, 2026. ACCIONA has successfully tested a next-generation reverse osmosis configuration designed to improve the energy efficiency and sustainability of seawater desalination, as part of the European innovation project LIFE INDESAL.

The pilot system completed nearly two years of demonstration at the Leading Experimental Accelerator in Desalination (LEAD®️), located at the San Pedro del Pinatar desalination plant in Spain. The trials confirmed stable and efficient performance while producing high-quality permeate water (total dissolved solids (TDS) below 200 mg/L).

Results from the project show that the new configuration can reduce the energy consumption of reverse osmosis processes compared with conventional systems. The improvement is achieved mainly through the implementation of low-pressure multistage reverse osmosis, in which shorter pressure vessels enable a better flux distribution. Moreover, thanks to this configuration more tailored membrane-cleaning strategies can be applied to tackle fouling issues, which help optimize plant performance while maintaining high water quality.

Beyond energy savings, the project also explored new ways to enhance circularity in desalination plants by making use of brine streams generated during the process. During the demonstration phase, the system was able to generate renewable energy from brine (0.1 kWh per cubic metre of brine) by reverse electrodialysis and produce chemical reagents on site derived from the same stream applying electrodialysis with bipolar membranes.

This approach could allow desalination facilities in the future to generate the cleaning chemicals required for membrane maintenance directly within the plant, potentially increasing operational self-sufficiency while reducing the need for external chemical supply.

While the solution is currently at pilot stage, the configuration developed within LIFE INDESAL could potentially be scaled for use in future seawater desalination plants or integrated into existing facilities through partial retrofits.

With water scarcity becoming an increasingly pressing global challenge, improving the efficiency and sustainability of desalination technologies is a key priority in many water-stressed regions around the world.

The LIFE INDESAL project, coordinated by ACCIONA, has a total budget of €3.1 million and brings together several European partners, including the Department of Chemical and Biomolecular Engineering at the University of Cantabria, APRIA Systems, REDstack and REVOLVE.

The initiative highlights how innovation and international collaboration can help develop more energy-efficient and circular solutions for the future of desalination.

منذ يومين . News

card_img

MOZN Makes Largest Jump of Any Provider in Chartis FCC50, Rising 30 Spots to #16 Worldwide

Manal Saleh

MOZN is the only organization from the Middle East to be recognized among the world’s financial crime technology providers and the highest‑ranked year‑on‑year mover

Riyadh, Saudi Arabia, London, UK – March 30, 2026 – MOZN, a leading enterprise AI company, announced its recognition in the 2026 Chartis Financial Crime and Compliance 50 (FCC50) ranking, placing 16th globally among the world’s top financial crime technology providers. This milestone sees the company advancing 30 places from its rank last year, reinforcing its position as the only Middle Eastern‑based organization recognized in the report.

Published annually by Chartis Research, the FCC50 ranking and report evaluates leading vendors across key criteria including technology, innovation, strategy, and market impact. MOZN’s strong performance in this report reflects its continued investment in advanced AI capabilities and its commitment to delivering modern, high‑impact financial crime solutions for financial institutions worldwide.

At the center of this achievement is MOZN’s leading FOCAL platform, an end-to-end AI-native financial crime prevention platform built on a unified FRAML (Fraud + AML) architecture. FOCAL enables institutions to manage AML, fraud detection, sanction screening, and regulatory compliance within a single environment, while supporting faster deployment and improved operational efficiency.

In addition to its overall ranking, MOZN received multiple category recognitions, including the "Time to Value” award under the Financial Inclusion category and the “Portfolio Monitoring" award under the Functionality category. These accolades highlight the platform’s ability to deliver measurable impact, automate complex compliance processes, reduce manual workloads, and accelerate return on investment through its agentic AI capabilities.

“This recognition underscores the trajectory MOZN is on as we redefine how financial crime and fraud are addressed globally,” said Dr. Mohammed Alhussein, Founder and CEO of MOZN. “As regulatory complexity and financial crime risk continue to intensify, institutions need technology that delivers clarity, speed, and scale. Our continued rise in the FCC50 ranking reflects not only our strong growth, but the trust our customers place in us to protect their institutions, and the exceptional work of our teams who continue to build with purpose and precision.”

‘MOZN’s rapid rise in the FCC50 ranking reflects several recent investments in its FinCrime portfolio, which align with a solid strategic technology roadmap and material AI and GenAI initiatives,’ said Sean O’Malley, Research Director at Chartis. ‘These investments continue to generate strong results in most areas of MOZN’s core technology, notably its scalability and flexibility, analytics, model transparency and model development.’

MOZN’s placement as the only company in the Middle East in the FCC50 2026 ranking reinforces its role as a regional trailblazer with global ambitions. As financial institutions increasingly seek integrated, AI-driven compliance solutions, MOZN continues to expand its footprint globally, supporting organizations in navigating an increasingly complex financial crime landscape.

END

منذ يومين . News

card_img

GENESIS MAGMA RACING READY FOR FIA WEC DEBUT AFTER BUILDING TEAM FROM SCRATCH

Manal Saleh

   

           Genesis Magma Racing is set to begin its first FIA World Endurance Championship campaign just 499 days after the team was publicly announced

-                  Genesis will run the pair of GMR-001 Hypercars in the series as a fully manufacturer team, rather than in partnership with an existing external outfit

-                  Built from scratch, the team is based at Le Castellet in France and combines experience and approaches from across the range of motorsports

 

LIWA LE CASTELLET, France, March 29, 2026 — When Genesis Magma Racing was announced in Dubai in December 2024, it marked the first public steps in a huge task. With only 499 days between the announcement and the first race of the 2026 FIA World Endurance Championship (WEC), it was not just a car and an engine that needed to be built, but a whole team.

“No Alternative” to Entering WEC as a Full Manufacturer Team

The scale of the challenge was made even greater by the decision that Genesis would enter the WEC paddock as an in-house manufacturer team, rather than partner with an existing outfit. “Given the long-term objectives, there was absolutely no alternative,” explained Genesis Magma Racing Team Principal Cyril Abiteboul. “It was mandatory for us to do everything ourselves, instead of giving responsibility to a partner team, which would have been the easier thing to do.”



He continued: “This is the start of a long-term project for Genesis Magma Racing, and we wanted to start with our own soul, skill and people. Genesis also wants to understand motorsport as a manufacturer and bring that high-performance culture to the company. The only way to do this is to remove the firewall between the race team and the brand and take full control ourselves.”

What has been built is a team of 75 people representing 16 different nationalities. They are split between Genesis Magma Racing’s race base at Le Castellet in France, Hyundai Motorsport’s Headquarters in Offenbach, Germany, and the company’s nearby Technical Centre in Fechenheim, where the Genesis G8MR 3.2l Turbo V8 at the heart of the GMR-001 Hypercar is built. For the eight rounds of the 2026 FIA World Endurance Championship, starting with next month’s 6 Hours of Imola, they will join together in the paddock for Genesis Magma Racing’s debut season.

   

Team Assembled from Scratch Without Compromise

Within the team are specialists with a range of backgrounds representing not only endurance racing but across the motorsport spectrum, including 15 team members from Hyundai Motorsport, who moved to Genesis Magma Racing as part of the Trajectory Program. The assembled team brings a range of experience and approaches to an organization started from a blank sheet of paper.

Genesis Magma Racing Team Manager Anouck Abadie said: “Starting from a white page does have advantages. We could do what we thought was best for the team’s structure, without having to follow anything that had gone before. We were only focused on what we thought would work best. For the people too, we had everyone starting new, so we could put the right people in the right roles without any compromises or politics.”

The team structure was tested alongside the GMR-001 Hypercar through the second half of 2025. This culminated in the December test at Barcelona where 80% of the on-event team was present, validating Genesis Magma Racing’s operational plans for the 2026 season.

Setting up an entirely new facility, Genesis Magma Racing was also able to avoid compromise on the location for the race base. Specifically choosing a location close to both chassis partner ORECA and Circuit Paul Ricard, where the GMR-001 Hypercar completed its first tests, the team is run from a 2,900-square-meter workshop where the race cars will be prepared between races.

Genesis Magma Racing Operations Director Sebastien Metz said: “At the Genesis Magma Racing race base we have all the key departments and requirements of the team in one place. We have a dedicated area for the mechanics’ pitstop practice, and a space for remote engineering operations during each race weekend. It was important for us to have as much capability as we could within the team and workshop, and we have a perfect opportunity to do that.”

Team Clothing Design Features “Distinctly Korean” Hallmarks

Genesis Magma Racing team members will be instantly recognizable in the paddock, sporting team clothing featuring the signature combination of black and Magma Orange. Supplied by the team’s Official Team Apparel Partner, Kappa, the kit features the now-familiar geometric Genesis Magma Racing logo, with the traditional Korean hangul writing that inspires it included as a subtle tone-on-tone repeating design as the team remains true to its “distinctly Korean” philosophy.

The combination of colors holds strong meaning – the black representing the humble attitude and the brighter shade symbolic of the self-confidence and passion of Korean culture – as the team prepares to be the first manufacturer in the championship from the country.

###

About Genesis Middle East & Africa

As a Korean design-focused brand, Genesis has introduced fascinating models that embody ‘athletic elegance’, including The G70, The G80 midsize sedan and The G90 flagship sedan, as well as The GV70, The GV80 & The GV80 Coupe. With Genesis distributors based throughout the Middle East and Africa region, Genesis is present with standalone showrooms in the region, with plans to expand further into the MEA region in the near future. For more information on Genesis and its new definition of luxury, please visit www.genesis.com

Genesis on X | YouTube | Facebook | Instagram | LinkedIn

منذ 3 أيام . News

card_img

Dar wa Emaar Hosts Eid Al Fitr Community Celebration Across Its Residential Communities in Riyadh

Manal Saleh

Riyadh, Saudi Arabia - 29 March 2026: In line with its commitment to building integrated communities that enhance quality of life, Dar wa Emaar Real Estate Investment & Development hosted an open community event to celebrate Eid Al Fitr at Saraya Al Jawan 1 Park in Riyadh during the third day of Eid. The event welcomed wide participation from families and visitors in a festive atmosphere that reflected the spirit of Eid and the values of community connection.

The celebration featured a diverse range of activities and interactive experiences designed to provide a well-rounded social experience for families. These included a welcome and reception area, a main stage for musical performances and live entertainment, a dedicated children’s zone, a family majlis for social gatherings, a food and hospitality area, as well as a dedicated Dar wa Emaar experience corner, reinforcing the concept of integrated community living that the company brings to its residential developments.

The event also spotlighted a number of Dar wa Emaar’s residential projects in Riyadh, most notably Saraya Al Fursan 2 and Saraya Al Ruba, as two examples that reflect the company’s vision of developing integrated residential communities that offer a modern lifestyle tailored to the needs of Saudi families, in strategic locations that support stability, well-being, and quality of life.

This initiative forms part of Dar wa Emaar’s broader corporate social responsibility strategy, which places residential communities at the heart of its priorities. The company believes its role does not end with the development and delivery of housing units, but extends to creating integrated environments that are full of life and offer residents spaces for connection and engagement, in line with the objectives of the Quality-of-Life Program under Saudi Vision 2030.



Commenting on the occasion, Mansour Al Jifaili, Kingdom Sales Director at Dar wa Emaar, said:

“At Dar wa Emaar, we are committed to ensuring that our residential communities are more than just real estate developments, but integrated environments that foster human connection and support everyday quality of life. Through this event, we sought to create a family experience that reflects the spirit of Eid and reinforces our commitment to building vibrant communities that meet the aspirations of Saudi families and offer residents and visitors a truly integrated living and social experience.”

Since its establishment in 2007, Dar wa Emaar has continued to develop fully integrated residential communities in strategic locations across the Kingdom, with a commitment to delivering high quality and a residential experience centered around the needs of residents. These efforts form part of its ongoing commitment to support the goals of Saudi Vision 2030 by enhancing quality of life and expanding homeownership opportunities.

-END-

About Dar wa Emaar
Founded in 2007, Dar wa Emaar Real Estate Investment & Development is a trusted name in Saudi Arabia’s real estate sector, dedicated to developing high-quality, sustainable communities that enhance modern living. With a presence across the Central, Eastern, and Western regions, the company has successfully delivered over 40 projects, providing thousands of families with thoughtfully designed homes in well-connected, family-friendly locations.

As an active contributor to Vision 2030, Dar wa Emaar is committed to bridging the housing market gap by offering smart, accessible, and future-ready residential solutions. The company’s flagship projects, Saraya and Tala, prioritize functional design, innovation, and well-being, ensuring long-term value for homeowners.

By combining modern aesthetics, sustainability, and flexible financing options, the company continues to set new benchmarks in Saudi Arabia’s evolving real estate landscape.

For more information, visit: https://darwaemaar.com/en/

منذ 3 أيام . News

card_img

HP Reimagines the Future of Work Company Delivers Latest AI Innovations and Experiences to Empower People to Do Their Best Work

Manal Saleh

News Highlights:

HP introduced HP IQ, a new AI-powered platform that brings smarter, more connected experiences across HP laptops, devices, and meeting spaces to simplify how people work.

The company also expanded its OMEN and HyperX gaming portfolio, introducing new desktops and intelligent software features designed to enhance performance and elevate gameplay.

 

Riyadh, KSA, March 29, 2026 —  At HP Imagine 2026, HP Inc. (NYSE: HPQ) announced new AI-powered devices, security innovations, and intelligent workflow solutions designed to help businesses and individuals thrive in an AI-driven future of work.

 

“As we look ahead, the Future of Work is about making work simpler in a world that’s getting more complex. At HP, we’re focused on using AI to create more connected experiences that help organizations move faster and help people do their best work,” said Bruce Broussard, Interim Chief Executive Officer, HP Inc. “At HP Imagine 2026, we’re showing how that comes to life through solutions that work together, securely and seamlessly, so our customers can do their best work wherever work happens.”

 

Empowering People to Do Their Best Work  

Despite rapid digital transformation, friction persists. According to HP’s 2025 Work Relationship Index, only 20% of workers have a healthy relationship with work, and 22% experience monthly technology issues that disrupt focus. The right technology changes that.

 

Employees equipped with the right tools are twice as likely to feel positive about their work and report a 33-point improvement in overall experience scores. AI is amplifying that impact at scale: HP’s internal deployment of AI PCs drove a 16% productivity [i] keeping employees productive and businesses moving..

 

On-Device Intelligence, Right Where Work Happens 

To further reduce complexity across the modern workplace, HP introduced HP IQ[ii] bringing local, on-device intelligence and proximity-based connectivity together with enterprise manageability to unlock new levels of employee productivity and collaboration across HP AI PCs and workplace devices.

 

 

HP IQ can be configured through the HP Workforce Experience Platform (WXP)[iii] and deployed through WXP or other enterprise management tools like Microsoft Intune. 

As part of this experience, HP also introduced HP NearSense, which enables seamless collaboration between nearby devices, making it easier to share files, transition between tasks, and join meetings with a single click. Together, these innovations create a more connected and frictionless workplace across the HP ecosystem.

 

Built for Always-On, AI-Powered Work

Designed for office collaborators and mobile professionals, HP unveiled the EliteBook 6 G2q Next Gen AI PC, bringing together high-performance AI computing, connected experiences, exceptional battery life, and premium design in a lightweight, ultra-slim form factor.  The device also features built-in security, including HP Wolf Pro Security and physical intrusion detection, helping protect data and keep work secure wherever it happens.

 

HP also expanded its commercial lineup – including AMD and Intel options – reflecting the growing diversity of roles, workflows, and environments across today’s organizations, and ensuring IT departments and even users can choose the right device based on how work gets done versus a one-size-fits-all approach.

 

Security for the Future of Work

HP announced new hardware-enforced protections and quantum-resistant safeguards, strengthening security across its portfolio and closing known industry gaps while preparing customers for emerging threats

Faster Document Digitization with Quantum‑Resistant Security

Designed for businesses navigating hybrid work and accelerated digitization, HP introduced the LaserJet Pro 4000/4100 Series and LaserJet Enterprise 5000/6000 Series - combining fast, reliable printing, AI‑powered document processing, and quantum‑resistant security to bridge paper and digital workflows.

 

Future‑Ready Performance for Power Users

As AI workloads grow more complex and data sensitivity increases, HP announced a new generation of HP Z Workstations, and AI solutions designed to empower the world’s best with the most powerful compute, while also helping IT organizations modernize their infrastructure for a hybrid future.

 

HP also announced updates to its mobile portfolio with the HP ZBook X G2i, HP ZBook 8 G2i, and ZBook 8G2a. These thin-and-light mobile workstations deliver next-generation AI workstation performance which includes AMD and Intel options, scalable memory, and improved portability without sacrificing battery life.

 

Improving Digital Experience Management

HP is expanding its ecosystem to help organizations move from reactive support to proactive, AI-driven operations. As the HP Workforce Experience Platform (WXP) now includes  including smarter insights, automation, and advanced reporting. At the same time HP is enhancing its Large Format construction ecosystem by connecting HP DesignJet multifunction printers (MFPs), and HP Z Workstations to bridge digital design and on‑site execution, turning paper plans into connected plans with real‑time alignment from office to jobsite. https://hp.com/us-en/newsroom/blogs/2026/connecting-the-physical-and-digital-worlds-of-construction.html

 

Shaping the Future of Play

Enabling a seamless transition from work into play, HP continues to elevate gaming with intelligent performance and personalization: through expanding its OMEN and HyperX gaming portfolio, introducing new desktops such as the OMEN 45L and OMEN 35L, alongside AI-powered software features designed to optimize performance and personalize gameplay. Together, these innovations deliver more immersive, high-performance gaming experiences.

 

About HP

HP Inc. (NYSE:HPQ) is a global technology leader redefining the Future of Work. Operating in more than 180 countries, HP delivers innovative and AI-powered devices, software, services, and subscriptions that drive business growth and professional fulfillment. For more information, please visit: HP.com.

 

 



[i] Based on 4.5 months of testing through HP’s internal Insider Program, comprising 4K+ employees using the HP EliteBook X G1a, HP EliteBook X Flip G1i, and HP EliteBook X G1i.

[ii] HP IQ delivery app is preloaded on select HP PCs; it will be automatically updated to the future featured HP IQ application if you have auto updates enabled in Windows or will be available for download from the Microsoft Store. The future featured HP IQ app uses artificial intelligence. Features vary by configuration. For complete details see: https://www.hp.com/hp-iq  

[iii] Workforce Experience Platform subscription not required to onboard and manage HP IQ.

منذ 3 أيام . News

card_img

Under Royal Patronage, Madinah Hosts Global Umrah and Ziyarah Forum

Manal Saleh



Third Umrah and Ziyarah Forum Kicks Off in Madinah on March 30

Madinah to Host Third Umrah and Ziyarah Forum with Global Participation



Under the patronage of His Royal Highness Prince Salman bin Sultan bin Abdulaziz, Governor of Al Madinah Region, the Ministry of Hajj and Umrah, in partnership with the Pilgrim Experience Program, will host the third Umrah and Ziyarah Forum from March 30 to April 1 at the King Salman International Convention Centre in Al Madinah. Themed "A History Told at Every Station," the forum will welcome specialists and decision-makers from around the world.

The forum builds on the Kingdom's ongoing efforts to enhance pilgrim services and improve the quality of offerings for Umrah performers and visitors. This underscores Al Madinah's status as a global destination that integrates spirituality, history, and culture.

The event brings together government, private, and non-profit sectors, as well as entrepreneurs and innovators, to collaborate and advance the Umrah and Ziyarah ecosystem.

The forum is expected to attract over 40,000 visitors, with 150 exhibitors and 160 speakers. It will also feature more than 50 workshops and facilitate the signing of about 5,000 agreements, highlighting the sector's economic growth.

The program features panel discussions on key industry developments, including new business models, improved air connectivity to Makkah and Al Madinah, and the use of artificial intelligence to enhance the pilgrim experience. Additional topics include hospitality and real estate development, health readiness, and promoting Al Madinah as a global cultural destination.

This year's forum expands to include new sectors, reflecting the diverse opportunities within the Umrah and Ziyarah ecosystem. It also features a strong international presence to encourage knowledge exchange and build global partnerships.

In partnership with the King Abdulaziz Foundation for Research and Archives (Darah), the forum will host a symposium on historical sites from the Prophet's biography. This initiative aims to document these sites and present them using modern technology, enriching visitors’ cultural experience and deepening their connection to Islamic heritage.

The Umrah and Ziyarah Forum supports innovation, integration, and excellence in the sector. It aims to deliver a seamless and enriching experience for pilgrims worldwide, in line with the Pilgrim Experience Program and Saudi Vision 2030.

منذ 4 أيام . News

card_img

Netflix Releases Official Trailer for AlKhallat+ : Desert Rules, A Sharp Satirical Anthology Series

Manal Saleh


Netflix’s official trailer for AlKhallat+ offers fans a glimpse at the dynamic characters,  brewing chaos and unexpected twists awaiting viewers when the four-episode anthology premieres on April 2nd.

We’re introduced to four unlikely heroes whose lives take strange and unpredictable turns across the Saudi desert.

Death Road follows a young man (played by Umar Qadi and featuring Mohammed Aldokhei) desperate to prove his worth when it matters most, despite his father believing he is incapable - only to find validation in the most unexpected way.

In Runway Rampage, a determined security guard (played by Ziyad Alamri and featuring Feras Almubarki) chasing recognition and admiration only to find himself being chased by the greatest threat yet.

Mars Race centers on a struggling filmmaker (played by Abdullah Aldrees and featuring Ali Khalthami) relentlessly pursuing his dream of becoming a producer, pushing through rejection but then is finally given an opportunity that comes at a cost.

Finally, Twisted Tongue tells the story of a poet (played by Fahad Amutairi “Abo Sallo” and featuring poet Mane’e Ben Shalhat) battling self-doubt and his inability to express himself, as he embarks on a journey toward healing and confidence

Together, these underdogs find themselves caught in situations that challenge their pride, identity and ambitions.

True to the universe of AlKhallat, the stories blend sharp humor, placing ordinary people in extraordinary situations where small decisions spiral into larger consequences that change their world as they know it.

With the directorial debut of Aziz Aljasmi and Mohammed Alajmi, this season features beloved talent from previous AlKhallat installments alongside a new generation of performers, the series expands the world audiences have come to know and love while introducing fresh perspectives and stories.

Produced by Telfaz 11 and created by Ali Kalthami and Mohammed Algarawi, AlKhallat+ continues the franchise’s legacy of culturally rooted storytelling while pushing the boundaries with Saudi comedy with ambition visuals and cinematic scale.

All four episodes of AlKhallat+ will stream on Netflix beginning April 2.

 

منذ 6 أيام . News