Jotun Middle East Launches Its 2026 Colour Card: Soulful Spaces

Manal Saleh

Jotun Saudi Arabia Launches Its 2026 Colour Card: Soulful Spaces

Al Riyadh, 14 January 2026: It is well known that the colours we surround ourselves with influence our moods and affect our well-being. The colours we pick for our homes can therefore have a tremendous impact on our everyday lives – but for many of us, choosing the shades for our interiors and taking on the task of decorating can seem like a challenge to overcome rather than a pleasure to enjoy.

Jotun’s new 2026 Global Colour Card – SOULFUL SPACES – helps you select and combine colours and textures to design a space that reflects and inspires you every day. By following Jotun’s guidance, you will discover how choosing colours can be a fun and highly rewarding process.

“Colours have the power to transform not only spaces but also the way we live in them. With Soulful Spaces, we want to empower people in the region to embrace colour with confidence, and to see their homes as a canvas for creativity, wellbeing, and self-expression.”

-         Mahira Saqib, Regional Colour Marketing Manager, Jotun MEIA

Three styles of space

Through inspiring set design and photography, the Colour Card for 2026 demonstrates how Jotun’s colours can be deployed to create unique ambiences. The card is divided into three themes; each formed from distinctive families of eight complementary colours.

PASSAGE OF TIME

Sophisticated, timeless spaces full of history and soul

Richer, darker colours, such as deep reds and matt finishes, can be used to create an air of timeless grandeur and elegance, with warmth and contrast introduced by golden pinks and glossy surfaces. The perfect backdrop to artworks, artefacts and statement furniture.

The golden pink Jotun 20362 Pink Ambience combines beautifully with the deep reds Jotun 2951 Sophisticated Red and Jotun 2149 Coffee to create warm and welcoming atmospheres.

Sophisticated Red is a true classic, infusing the space with glamour and refinement, while the fresh Jotun 8493 Green Tea on skirting boards and windows adds an exciting accent to the sophisticated nostalgia.

Dark, rich and elegant, the deep green Jotun 7613 Northern Mystic appears at its best in matt paint, making it a perfect match for collected items and curated interior elements.

For a more unique expression, Jotun 1974 Golden Walnut is an interesting mix of brown, yellow and green that pairs beautifully with natural wooden accents.

ART OF STILLNESS

Bring softness and silence into the home

An atmosphere of sanctuary and grounding can be conjured from the sensitive deployment of soft matt beiges, gentle yellows and blue-green hues. The ideal space for quiet reflection and moments of mindfulness.

The new muted yellow Jotun 1965 Ginger Tea brings a touch of sunshine into the home and blends perfectly with the new golden neutral Jotun 12300 Hazelnut Beige.

To create a feeling of welcoming warmth and peace, Jotun 12292 Caramel Brown is a perfect neutral choice – golden beige and almost brown – versatile in combinations ranging from rustic reds and oranges to fresh blue and bluish greens.

Lighter colours add softness and silence, such as the warm golden white Jotun 1625 Soul, a treasured shade from the Jotun archive that pairs beautifully with golden beiges, browns, and sunny yellows like Ginger Tea.

For balance, relaxing blue-green hues such as Jotun 6378 Iconic combine the calmness of evening with the freshness of morning, ideal for rooms where a subdued atmosphere is desired.

JOYFUL LIVING

Carefree and country-inspired life with uplifting colours of nature

The pleasures of rustic, carefree living, rooted in the colours of nature: leafy greens, soft pinks and light earth tones. Alongside crafted objects and vintage touches, these colours represent a refined modern take on farmhouse chic.

Fresh, lush and golden green Jotun 8284 Olive is easy to combine and looks especially beautiful with dark wood, earthy ochres and peach.

For a farmhouse character with a refined modern spin, Jotun 11202 Mild Ochre brings sunny energy with its light, warm tone that hints of peach and orange – joyful, uplifting and full of vitality.

To create a sanctuary that feels harmonious and holistic, Jotun 11220 Ochre Clay in a matt finish delivers warmth and soul. There is also a whisper of violet in Jotun 20054 Silky Pink, making it an excellent complement to dark wooden accents.

Finally, colours like Jotun 8597 Seaweed Green bring the outdoors in, with a playful yet natural charm that captures timeless, country-inspired beauty.

“Choosing colours for your home doesn’t have to be intimidating. Like all acts of creativity, the process should be a joy. With this year’s Global Colour Card, we’ve set out to give people the knowledge and confidence to find the perfect personal colour expression for their homes, allowing them to shape a space that lifts their heart and tells their unique story.”

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