Hisense and Extra Launch the Largest TV in Saudi Arabia 116” UX RGB-MiniLED Now Available at Extra Stores

Manal Saleh

Khobar, Saudi Arabia - October 12, 2025: Hisense, a global leader in consumer electronics and the Official Sponsor of the FIFA World Cup™, has partnered with Extra, Saudi Arabia’s leading electronics retailer, to unveil the Kingdom’s largest TV, the groundbreaking 116-inch RGB-MiniLED UX at an exclusive launch event held on October 9 at Extra’s flagship store in Khobar.

Under the theme “See the Unseen: The Origin of RGB-MiniLED,” the event welcomed technology enthusiasts, industry experts, and media to experience first-hand the next era of premium home entertainment. The 116UX TV, which made headlines in Riyadh last month, now makes its eastern debut with Extra as the exclusive retail partner for its display in Saudi Arabia.

An Exclusive Partnership Built on Innovation

This collaboration between Hisense and Extra marks a strategic milestone in the region’s consumer tech landscape. Together, the two brands are elevating the home entertainment standard for Saudi consumers.

“We are honored to partner with Hisense for the exclusive showcase of the 116” UX TV,” said Mr. Moustapha Kassab, Group Category Manager at Extra. “Bringing the biggest RGB-MiniLED TV to our Khobar showroom reflects our continued commitment to delivering next-generation technologies to our customers across the Kingdom.”

“Extra is proud to be the only retailer in Saudi Arabia offering customers the opportunity to view and experience this incredible TV in-store,” added Mr. Kassab. “The 116UX isn’t just a screen; it’s a cinematic revolution, and we’re thrilled to share it with our visitors.”

Unrivalled Display Technology from Hisense

The Hisense 116UX represents the pinnacle of large-screen innovation and immersive entertainment. As the global pioneer of RGB-MiniLED technology, Hisense has engineered this TV to deliver unmatched picture quality:

• True-to-life color reproduction and ultra-smooth gradients
• Peak brightness of 8,000 nits for stunning detail in every scene
• 100% BT.2020 color gamut for vivid accuracy
• Hi-View Engine X AI processor for real-time color and brightness control
• Advanced local dimming for deeper blacks and brilliant contrast

It’s a dream machine for gamers and cinephiles alike, boasting:

• 165Hz Game Mode Ultra with native VRR for ultra-responsive play
• 6.2.2-channel CineStage X Surround Sound, co-developed with Opéra de Paris | Devialet for an enveloping 360° audio experience

A Shared Vision for Saudi Consumers

“This launch in partnership with Extra marks another proud milestone for Hisense in Saudi Arabia,” said Leo Hu, General Manager of Hisense Saudi Arabia. “As the Official Sponsor of the FIFA World Cup™, we are committed to delivering cutting-edge innovations that enrich everyday life and bring people together. We’re equally proud to make the 116UX available for order across all Extra stores nationwide, ensuring that customers throughout the Kingdom can experience this revolutionary TV first-hand.”

The 116UX launch is also aligned with Saudi Arabia’s broader vision of embracing technology, entertainment, and premium lifestyle experiences as part of Vision 2030.

Available Now at Extra Stores Across the Kingdom

The Hisense 116” UX RGB-MiniLED TV is now available for exclusive viewing at Extra showrooms and for pre-order across all Extra stores in Saudi Arabia, as well as online.

Pre-order here: https://www.hisenseksa.com/mini-led-uled/hisense-116-inch-ux-rgb-miniled-4k-vidaa-smart-tv-144-hz-116ux/

For more information, please contact Hisense at 800 111 1772, or reach Extra Customer Service: 920004123 / 8001240900, Sunday to Thursday: 9:00 AM – 4:00 PM.

Follow Hisense Saudi Arabia for more updates:

• Instagram: @hisense_ksa
• LinkedIn: Hisense Saudi Arabia
• Facebook: Hisense Arabia
• X: @Hisense_KSA
• TikTok: @hisense_ksa

Visit: www.hisenseksa.com

#Hisense #Extra #116UX #RGBMiniLED #SeeTheUnseen #BiggestTVinSaudi #HisenseKSA #FIFAWorldCupSponsor #InnovationForLife

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About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023- H12025). As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.