Dar wa Emaar Launches Saraya Al Ruba in Riyadh with a total value of SAR 1.7 billion amid strong market demand

Manal Saleh

Riyadh, Saudi Arabia – October 2025: Dar wa Emaar Real Estate Investment & Development has announced the launch of its latest residential community, Saraya Al Ruba, in the Al Ruba district of East Riyadh. Developed in partnership with NHC, the project covers nearly one million square meters and will feature 1,155 modern residential units across a variety of designs, and a total value exceeding SAR 1.7 billion. Since its launch, the project has witnessed remarkable demand, with 25% of its residential units booked or sold within 48 hours of its launch, reflecting the strong confidence that the Dar wa Emaar brand enjoys in the real estate market.

The development offers eight distinctive housing models, giving families a wide range of options to suit their needs and preferences. Each home has been designed to strike a balance between affordability and quality of life. The project also includes private gardens, dedicated parking spaces for each unit, landscaped green areas, retail centres, healthcare facilities, and mosques, in addition to a thoughtfully planned network of roads and pedestrian walkways that ensure convenience and safety for all residents.

To further support homeownership, Saraya Al Ruba comes with flexible financing solutions, including the reduced instalment program. This initiative makes purchasing a home more accessible and adds to the success of the wider Saraya series of integrated communities, which are designed to meet the aspirations of Saudi families and align with the housing objectives of Vision 2030.

Speaking about the financing program, Mr. Mansour Aljfaili, the Kingdom’s Sales Director at Dar wa Emaar, said:

“ Dar wa Emaar places the facilitation of homeownership at the forefront of its priorities. For this reason, we have introduced flexible solutions in collaboration with financing institutions to make it easier for our customers to own their residential units. Among the most prominent of these solutions is the Reduced Installment option, which starts from 400 SAR per month for a period of up to 36 months. This offer extends to include all Dar wa Emaar projects approved by the NHC  for the off-plan sales product. Furthermore, it is available to both beneficiaries and non-beneficiaries, provided they secure bank financing. With this initiative, we seek to remove financial obstacles for our valued customers and make the journey of homeownership easier and more flexible, thereby enhancing their stability and achieving their future aspirations.”

Commenting on the project launch, Amr Elfeky, Executive Director of Development and Investment at Dar wa Emaar, added:
“Saraya Al Ruba embodies Dar wa Emaar’s vision of developing integrated communities that combine innovation, high-quality design, and family-oriented planning. This project has been carefully designed to deliver a balance between quality of life and long-term investment value, while directly contributing to the national housing objectives of Vision 2030.”

With the launch of Saraya Al Ruba, Dar wa Emaar continues to strengthen its reputation as one of the Kingdom’s leading community developers. Since its establishment in 2007, the company has delivered thousands of residential units across Saudi Arabia and remains committed to creating sustainable, modern housing solutions that expand homeownership opportunities, enhance quality of life, and support the goals of Saudi Vision 2030.

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About Dar wa Emaar

Founded in 2007, Dar wa Emaar Real Estate Investment & Development is a trusted name in Saudi Arabia’s real estate sector, dedicated to developing high-quality, sustainable communities that enhance modern living. With a presence across the Central, Eastern, and Western regions, the company has successfully delivered over 40 projects, providing thousands of families with thoughtfully designed homes in well-connected, family-friendly locations.

As an active contributor to Vision 2030, Dar wa Emaar is committed to bridging the housing market gap by offering smart, accessible, and future-ready residential solutions. The company’s flagship projects, Saraya and Tala, prioritize functional design, innovation, and well-being, ensuring long-term value for homeowners.

By combining modern aesthetics, sustainability, and flexible financing options, the company continues to set new benchmarks in Saudi Arabia’s evolving real estate landscape.

For more information, visit: https://darwaemaar.com/en/