KUDU Group Expands Horizons, Launching International Sushi Brand in Saudi Arabia A Step Forward in Kudu’s Growth and Diversification Strategy

Manal Saleh

MEDIA RELEASE – October 2025

KUDU Group, one of Saudi Arabia’s leading and most respected food brands company, proudly announces the launch of Sushi Sushi, Australia’s largest premium sushi brand, into the Kingdom. This strategic move reflects KUDU Group’s vision to diversify its portfolio, expand its footprint, and introduce innovative international dining experiences to customers inside Saudi Arabia.

The agreement with Sushi Sushi marks a major milestone in KUDU Group’s expansion journey. Together, the companies plan to open 40 Sushi Sushi outlets across Saudi Arabia by 2035, starting with the first locations in Riyadh in November. The stores will feature Sushi Sushi’s signature formats: Train, In-line Restaurant, and Grab & Go Kiosks, ensuring accessibility for high quality products to every customer.

On this occasion, Mr. Rakan Al-Rashed, Chairman of Kudu Company for Food and Catering, said:

“KUDU Group has always been committed to innovation and growth, introducing unique dining experiences that meet the evolving tastes of our customers. Bringing Sushi Sushi to Saudi Arabia is not just about expanding our portfolio with a global brand, but also about reaffirming Kudu’s position as a pioneer in shaping the future of dining in the Kingdom and beyond. We see this collaboration as a cornerstone of our long-term strategy—opening new doors for international partnerships, new stores, and future regional expansion.”

This launch underscores KUDU Group’s ambition to go beyond being a leading brand, by offering consumers a wider selection of global dining experiences tailored to local needs. The company will continue to expand its restaurant network with both homegrown concepts and international partnerships, reinforcing its role as a dynamic leader in the food service sector.

We believe Sushi Sushi will resonate strongly with the evolving tastes of Saudi consumers and set a new benchmark in premium quality fast-casual dining.”

Key Highlights:

• KUDU Group launches Sushi Sushi, its first international sushi brand in Saudi Arabia.
• 40 new outlets planned by 2035, starting with Riyadh in November 2025.
• Expansion part of KUDU Group’s broader growth strategy—adding new brands and opening new stores inside and outside Saudi Arabia.
• KUDU Group’s strong local presence and experience, combined with Sushi Sushi’s innovation and quality, position this collaboration for long-term success in the Kingdom and the region.

About KUDU Group
Founded in 1988 by visionary Saudi entrepreneurs, KUDU Group has been a pioneer in Saudi Arabia’s dining scene, introducing the Kingdom’s first live open kitchen and made-to-order sandwiches. Today, with more than 350 branches, vertical integration of meat processing plant, full-fledged bakery, logistics and distribution centers across the country, and other brands operating under Kudu Group being AlKhafeef, Kudu Café, The Light House, Nectar Natura, recently established Smash Dash,  KUDU Group continues its mission to deliver exceptional food experiences while pursuing bold expansion locally, regionally, and internationally.

About Sushi Sushi
Founded in 1998, Sushi Sushi is Australia’s largest premium sushi brand, renowned for its freshness, innovation, and quality. With nationwide presence and a growing international footprint, the brand continues to shape the way consumers experience fast-casual sushi dining.