Samsung Electronics Saudi Arabia Signs Strategic Agreement with Red Bull Mobile Saudi Arabia in a First-of-its-Kind Collaboration in the Kingdom

Manal Saleh

Riyadh, Saudi Arabia – Oct 02, 2025 -  Samsung Electronics Saudi Arabia has announced the signing of a new strategic agreement with Red Bull Mobile Saudi Arabia, a subsidiary of Future Networks, marking the first-of-its-kind collaboration between Samsung and a virtual mobile network operator in the Kingdom of Saudi Arabia.

Through this collaboration, Samsung devices will be available through Red Bull Mobile Saudi Arabia’s various distribution channels, including its official online store, retail sales for individual customers, and the business-to-business (B2B) sector. This partnership reflects Samsung’s commitment towards providing and introducing its latest technologies through innovative collaborations that enhance the digital experience for users.

In this regard, Mr. Hendrick Lee, the president of Samsung Electronics Saudi Arabia commented: “We are proud to introduce a unique collaboration that brings together technological innovation and digital expertise, fulfilling the needs of diversified range of consumers”

He also pointed out: “Samsung continues to lead the technology sector through advanced innovations and strong local partnerships. This agreement reflects our ongoing commitment towards enhancing our collaborations portfolio to further enhance product accessibility and open new opportunities for digital experience within the Saudi market.”

For his part, Eng. Sulaiman Al Musallam, CEO of Red Bull Mobile in Saudi Arabia from Future Network Communications Company, said: “This strategic agreement with Samsung Electronics Saudi Arabia represents an important milestone in our journey towards redefining the digital communications experience in the Kingdom. At Red Bull Mobile Saudi Arabia, we consider this partnership not just a hardware partnership, but rather a strategic initiative aimed at building an integrated ecosystem that meets the needs of today’s digital internet users, whether individuals or companies. As the first virtual mobile operator in the Kingdom to sign such an agreement with Samsung, we affirm our commitment to leading the transformation of the telecommunications sector by offering innovative offers that combine the latest technologies, digital entertainment experiences, and exclusive benefits, thus achieving real added value for our customers.”

 He added: “Combining Red Bull Mobile Saudi Arabia’s expertise in technological innovation and Samsung Electronics Saudi Arabia’s expertise will enable us to offer new and unique experiences in the local market. It will also help accelerate access to the latest devices and technologies through flexible sales channels, including our online store, direct sales, and enterprise solutions. This partnership marks the beginning of a new phase in our sustainable growth strategy, which is based on building strong collaborations with leading global technology companies. Our goal is to enhance the Kingdom’s digital infrastructure, expand the scope of smart solutions, and enable individuals and businesses to make the most of the services we provide.”

It is also worth mentioning that this step aligns with both companies’ shared vision of delivering flexible and innovative solutions that combine high performance, and premium entertainment features, with the main aim of meeting the expectations of consumers across the Kingdom.