Spotify Releases First Loud & Clear Report in Saudi Arabia, Spotlighting Artist Discovery, Royalties, and Local Growth

Manal Saleh

●       Saudi artists generated 13M+ SAR in Spotify royalties

●       Saudi artists discovered 220M+ times by first-time listeners

●       Saudi music streams up 195% in the Kingdom since 2020

Riyadh, Saudi Arabia – October 1, 2025 – Spotify has released its first Saudi edition of the Loud & Clear report, an annual global music economics report designed to bring greater transparency to the industry by sharing data on royalty payments and breaking down the streaming economy.

The 2024 Saudi Arabia edition spotlights a music scene gaining momentum at home and expanding abroad, with Saudi artists reaching new listeners, converting discovery into royalties, and building sustainable careers.

220M+ Saudi Artist Discoveries

Saudi artists are being discovered by new listeners across the globe. In 2024 alone, they were discovered by first-time listeners over 220 million times — a 75% increase from the previous year.

More than 90% of royalties generated for Saudi artists came from outside the Kingdom, underscoring the export potential of Saudi music. Top international streaming markets included the United States, Brazil, India, Germany, the United Kingdom, and France, while regionally, engagement was strong in Egypt, the UAE, Morocco, Iraq, and Jordan.

Between 2022 and 2024, the global number of Spotify followers for Saudi artists more than doubled, reflecting sustained fan growth and deeper artist engagement.

13M+ SAR Royalties in 2024
 In 2024, Saudi artists generated over 13 million SAR in royalties on Spotify — a 76% increase from the previous year and more than double the total in 2022.

The number of Saudi artists generating over 100,000 SAR annually on Spotify has also doubled since 2023, showing how streaming is translating discovery into financial opportunity and enabling more artists to build sustainable careers.

Saudi Music Consumption Nearly Tripled
 In Saudi Arabia, consumption of Saudi music on Spotify has increased by more than 195% since 2020 — nearly tripling in just four years.

Streaming is becoming part of everyday life for Saudi listeners, with pride in homegrown talent driving demand. Strong domestic engagement provides the foundation for a healthy music industry, allowing Saudi artists to grow locally and succeed globally.

Spotify’s Commitment to the Saudi Music Ecosystem

Spotify continues to invest in the local music scene through long-term initiatives that support artist discovery, education, and career development.

Launched in 2024, Fresh Finds Saudi: Class 2k24 marked Spotify’s first localized artist residency in the Kingdom. The class featured four diverse talents — BrownMusic, Grzzlee, Kali-B, and Seera — who participated in songwriting and production workshops, music marketing sessions, and studio recordings.

Spotify also spotlights Saudi talent through initiatives like RADAR Arabia and EQUAL Arabia. Homegrown artists such as DJ Mubarak and Sultan Al Murshed have been featured in RADAR Arabia, while Zena Emad and Dalia Mubarak have been spotlighted through EQUAL Arabia — Spotify’s global initiative supporting gender equity in music.

These programs are reinforced by Spotify for Artists (S4A), which provides creators with data and insights to grow their careers. Tools like Canvas and Countdown Pages help artists creatively engage fans, while Spotify for Artists Masterclasses offer guidance on using these features effectively and share best practices to help creators reach and expand their audiences. Together, these initiatives underscore Spotify’s role as a growth partner for the Saudi music community.

A Platform for the Future of Saudi Music

“Every artist deserves the chance to be heard, and to make a living from their art. The data is clear: artists active on Spotify are building lasting audiences and careers. We’re proud to see this progress highlighted in the first Saudi Arabia Loud & Clear report, and we welcome all rights holders to join in building the Kingdom’s music future,” said Akshat Harbola, Managing Director for Spotify MENAP.