Time to Break up with Your Phone? Samsung Says #YouDeserveMore

Manal Saleh

A bold call to break free from "good enough" and inspire consumers to rethink their choices.

Riyadh, Saudi Arabia – Sep 30, 2025 -  Samsung Electronics MENA has kicked off its latest regional campaign, #YouDeserveMore, with an open call to mobile users who feel stuck with phones that haven’t offered anything fresh in years. This is more than an upgrade, it’s a clear message: Why stay stuck with good enough, when better options are in front of you?

At the heart of the bold campaign is a recognisable feeling: staying with something simply because it’s familiar. One standout moment shows people venting in frustration: “You never understand me,” “I feel stuck.” At first, it feels like a breakup - until they realise they’re talking to their phones. That’s when the story shifts, and the breaking free begins.

From there, we see how the grass is greener with Samsung delivering the best user experience so seamlessly. With Samsung’s latest showstoppers, the Galaxy Z Flip7 and Galaxy Z Fold7 - bringing through the ultimate AI-powered tools, best-in-class camera experience, and slim innovation that turns heads.

Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA said: “This campaign redefines switching not as leaving something behind, but as moving forward with smarter innovations that match ambition and lifestyle. Switching is freedom: freedom to choose better, and to expect more.”

The integrated campaign is live across social media, featuring a hero film, over 30 influencer-led content pieces, and impactful social shorts. Creator-led storytelling, trial-based switching incentives keep the energy high.

If fear has held anyone back, Samsung’s Smart Switch gives you the freedom to seamlessly transfer your contacts, music, photos, calendar, text messages, and more to your new Galaxy device. Launched in early September, the campaign encourages users to challenge their comfort habits, escape basic upgrades, and explore what better looks like. With the Galaxy Z Series now widely available, the message is simple: #YouDeserveMore

Nervous about switching to Samsung? Use the Try Galaxy App on your current phone to experience Samsung Galaxy's latest One UI & its core AI features at trygalaxy.com

-ENDS-

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.