In celebration of Saudi National Day, Apparel Group concludes its exclusive campaign with a grand event at Park Avenue Mall in collaboration with Alesayi Motors

Manal Saleh

Riyadh, Saudi Arabia – Apparel Group, the leading global retail conglomerate, concluded its exclusive customer campaign at Park Avenue Mall with a spectacular live event that drew a wide audience. The highlight of the evening was the much-anticipated electronic draw for two Mitsubishi Eclipse Cross cars, held in collaboration with Alesayi Motors and in the presence of representatives from the Chamber of Commerce.

The finale transformed Park Avenue Mall into a vibrant hub of entertainment and celebration, featuring live shows, interactive experiences, and a festive atmosphere that brought together customers, social media influencers, media professionals, and PR figures. Guests enjoyed an engaging program that combined entertainment with the excitement of the live prize draw, making the occasion a true community celebration.

Winners were selected through a random electronic draw under official supervision, ensuring full transparency and fairness. Both winners will be contacted via their registered phone numbers and emails to claim their prizes.

Speaking about the success of the campaign, Neeraj Teckchandani, CEO of Apparel Group, said:

“At Apparel Group, we believe retail goes beyond transactions. It is about creating meaningful moments for our communities. This campaign not only celebrated our customers but also reinforced our commitment to delivering experiences that combine innovation, excitement, and value.”

With over 85 international brands under its portfolio, Apparel Group continues to redefine retail experiences in Saudi Arabia and across the region, ensuring every campaign resonates with its diverse customer base.

About Apparel Group:

Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.