Samsung Launches All-New Sound Tower at IFA 2025

Manal Saleh

Delivering powerful sound, customizable lighting and extended hours of playtime, new Sound Tower is built for every occasion

 Both models bring dynamic design, versatile portability and -optimized sound modes to enable tailored listening experiences with seamless indoor-outdoor use

Riyadh, Saudi Arabia – Sep 03, 2025 -  Samsung Electronics Co., Ltd. today introduced the new Sound Tower (ST50F and ST40F models), its latest innovation in portable audio. Built for large gatherings, these new models combine advanced acoustic technology with a dynamic, modern design to deliver an immersive party experience through both light and sound.

“The new Sound Tower sets a new standard in how consumers experience entertainment in both indoor and outdoor settings,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “With customizable lighting effects and an upgraded form factor that produces fully encompassing sound, it underscores Samsung’s commitment to providing innovative audio solutions for the diverse lifestyles of customers.”

Powerful Party Sound

The Sound Tower’s redesigned acoustic structure delivers up to 240W[1] of rich, room-filling sound with exceptional clarity and deep bass. With Samsung’s Waveguide technology applied to its dual dome tweeters, audio is distributed and enhanced to ensure a wider, more even soundstage. This optimization provides crisp treble that can be heard clearly, while dual woofers deliver customizable bass with Deep, Punchy and Gentle modes, which allow listeners to tailor their experience to their preferences. Four additional sound modes — Standard, Wide, Stadium and Outdoor — let listeners further fine-tune their audio to match any setting, from backyard barbecues to packed dance floors.

Whether indoors or outdoors, users can enjoy long-lasting performance with up to 18 hours of untethered playtime on a single charge. A replaceable battery ensures the party can continue without interruption, while IPX4 water resistance offers peace of mind during outdoor use. For an even more immersive soundscape, users can connect multiple units through Auracast™ Group Play or pair two Sound Towers via Stereo Play with True Wireless Stereo (TWS) for true left-right channel audio.

Vibrant Party Lights + For Every Mood

The Sound Tower’s Party Lights + system transforms any gathering into an immersive audiovisual experience. With five mood presets and six dynamic lighting patterns, users can set the perfect vibe using the Samsung Sound Tower App. The system reacts in real time, analyzing music beats and frequencies to activate dozens of LEDs in sync with the rhythm. Customizable mood options include a wide range of effects, movements and colors, including Wave, Trail, Spark, Breeze, Flow and Flare — making it easy to create atmospheres that range from “Festival” to “Chill.”

Upgraded LED lighting extends across five key areas of the speaker to deliver a 360° effect:

·        Track light: an iconic LED racetrack-style light that surrounds the two woofer units to display vivid patterns.

·        Ring light: LED lights highlight powerful colors around the two tweeter units.

·        Line lights: four perimeter line lights that frame the body of the speaker for a moody effect.

·        Crystal lights: centered at the base and the foot of the speaker to produce an energizing atmosphere.

·        Handle light: doubles as a functional detail, illuminating the control panel and providing support for a tablet or smartphone for easy interaction and control of music and settings

For added entertainment, built-in DJ Booth and Karaoke modes — as well as a guitar input — turn any space into a live stage, combining powerful sound and lighting for a true party-ready experience.

Portable and Built to Last

Designed for versatility, the Sound Tower’s bold, geometric form, integrated lighting and transport-ready build make it as visually striking as it is functional. It redefines portable party audio with a balance of power, design and convenience. The new models also feature Samsung’s Grip & Roll design, with a bottom grip slot and integrated handle on the ST40F model, and the addition of wheels and a telescopic handle on the ST50F model for effortless mobility. Each model has been designed to deliver an elevated audio experience that matches a variety of needs:

·        Sound Tower ST50F: 240W output, up to 18 hours of battery life, 6.5” dual woofers, 25mm dual dome tweeters, telescopic handle + wheels, IPX4 water resistance.

·        Sound Tower ST40F: 160W output, up to 12 hours of battery life, 5.25” dual woofers, 20mm dual dome tweeters, integrated handle, IPX4 water resistance.

The new Samsung Sound Tower is now available globally. For more information, visit www.samsung.com