Glaze and Gravitas: The Sculptural Design of the HUAWEI Pura 80 Series is a Study in Form and Texture

Manal Saleh

Alriyadh, 2 September 2025: Since its brand refresh, the HUAWEI Pura Series has become the face of Huawei’s fashion-forward design philosophy, turning itself into an icon at the intersection of technology and style. With the new HUAWEI Pura 80 Series, that vision continues to evolve. It refines the Forward Symbol design and introduces a pure, elegant glazed colour scheme, reinterpreting the essence of the Pura identity through a seamless integration of form, texture, and tone.

Naturally Perfect Glazing

The HUAWEI Pura 80 Pro colourways embrace the beauty of monochrome, rendered in pure glazes that exude understated sophistication. The smooth, glaze-like textures and graceful curves flow like a single streamlined form, uniting colour and contour in perfect harmony.

The frame adopts the Silk-Textured Frame, inspired by classic Italian woven gold jewellery. Its horizontal brushed finish brings a delicate, silky sheen to the curved frame, elevating the tactile experience.

The Prestige Gold model presents a glazed gold texture that adds metallic lustre over the glaze, shining as brilliantly as gold. The Golden Black model is low-key yet profound, showcasing professional capabilities through its golden lens ring and patterns.

Dazzling Forward Symbol Design

The HUAWEI Pura 80 Ultra and the Glazed Red version of the Pura 80 Pro unveil a bold evolution of the Forward Symbol design. Inspired by timeless sunray motifs found in luxury watches and fine jewellery, the new sunburst pattern creates a striking interplay of light and shadow.

This radiant design captures the feeling of first light breaking through the sky, each beam reflecting off the surface with dazzling brilliance. A golden XMAGE badge and golden lens ring enhance the illusion of light, giving both models a commanding presence. On the Pura 80 Ultra, the camera module is framed by a bold, golden ring, a glowing emblem of the series’ identity and a dramatic visual focal point.

Iconic Forward Symbol

The Pura 80 Series builds on the brand’s signature design language, evolving the iconic forward symbol motif. The HUAWEI Pura 80 features the Flat-edge Screen, with an overall clean-flat and minimalist design. The HUAWEI Pura 80 features a flat-edge screen and a sleek, minimalist profile. Its frosted glass back offers a refined matte texture, giving off a modern appeal. Available in Frosted Gold, Frosted Black, and Frosted White, each colour reflects a confident attitude.

All Apps are there

AppGallery is a well-developed app ecosystem with millions of apps available for download, and all world range top apps can be found on AppGallery. If some apps cannot be found on AppGallery, they can also be downloaded from Google Play on Gbox. After a long period of using Huawei mobile and now with the new HUAWEI Pura 80 Series, almost all apps that you need to use in your life can be downloaded and used properly.

Every curve, texture, and accent on the HUAWEI Pura 80 Series reflects elegance, craftsmanship, and innovation. This is a continuation of the Pura legacy of turning smartphones into art pieces mastering the art of photography. The Pura 80 Series is a design statement as much as it's a camera master.

The HUAWEI Pura 80 Series is available in the Kingdom of Saudi Arabia starting from 2566 SAR through Huawei’s online store and several authorized retailers.

-Ends-

About HUAWEI Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others.

In Jan 2023, Brand Finance reveals Global 500 2022 list of the world’s most valuable brands, Huawei ranks No. 31, Huawei’s brand value is US$44.3 billion.

In 2023, our total R&D spending reached more than USD 23 billion, representing 23.4% of Huawei’s total revenue. The total R&D investment over the last decade now exceeds USD 154 billion.

For more information, please visit: consumer.huawei.com/sa

For regular updates on HUAWEI Consumer BG, follow us on:

Facebook: facebook.com/HuaweiMobileKSA

Twitter: twitter.com/HuaweiMobileKSA

YouTube: youtube.com/Huaweimobileksa

Instagram: instagram.com/HuaweiMobileKSA