Ein Ghein Launches Fall/Winter 2025 Collection

Manal Saleh

– Fresh Designs for the New Season
– A Blend of Arab Heritage and Modern Style

Riyadh, August 26, 2025 – Ein Ghein, a promising Saudi kidswear brand inspired by Arab roots and cultural heritage, announced the launch of its new Fall & Winter 2025 collection, photographed in Paris. The brand continues its journey of offering contemporary designs for children, made from eco-friendly fabrics, carrying both cultural identity and a sense of belonging.

“I’ve always dreamed of making Arabic part of our children’s everyday lives — not just in books or school, but in their clothing and how they express themselves,” said Dima Bashir Al Azem, Founder of Ein Ghein. “With our new Fall/ Winter 2025 collection, reflected in a beautiful Paris photoshoot, we reaffirm our commitment to creating contemporary kidswear that blends comfort, elegance, and pride in Arab identity.”

The new collection was designed by 3 talented fashion designers from Italy, Tunisia and Portugal, who curated and carefully crafted these pieces, which got manufactured in Egypt using natural and organic fabrics and dies, chosen for their softness on children’s skin and their environmental sustainability. The designs integrate Arabic words and phrases from beloved songs, timeless sayings, and expressions in different dialects — telling cultural stories through fashion for the next generation.

From her side, Elena Pecchi, one of the collaborating designers at Ein Ghein, commented:
“Designing this kidswear collection has been a joyful creative journey. I sought to blend rainbow hues with a balance of digital edge and romantic dreamlike softness, all grounded in Ein Ghein’s sustainable philosophy. My hope is that every boy and girl wearing these pieces feels carefree and free to express themselves, embracing fashion that honors the brand’s traditions while looking toward a brighter, more responsible future.”

Ein Ghein aspires to make Arabic — both classical and colloquial — a vibrant part of children’s daily lives, offering apparel that reflects their thoughts, dreams, and cultural identity. The brand creates options for mothers, children, and teenagers, from 3 months to 14 years old, blending tradition and modernity with a global fashion sensibility.

Ein Ghein Vision

Making Arabic a vibrant part of children's daily experiences and fostering pride in cultural identity.

Ein Ghein Mission

Bringing Arabic language, culture, and heritage into children’s lives through trendy apparel with authentic, high-end designs, made with love for Earth.

About Ein Ghein

It was founded in 2021 and launched its first collection in 2024 by its owner Dima Bashir Al Azem, a mother of three who had always worked in the non-profit sector, but decided to join the kids fashion world for her love for kidswear and her passion for the Arabic language. Ein Ghein was born from the dream of seeing Arabic represented in children’s daily lives, not only in school and books but also in their clothing. Today, the brand collaborates with talented international designers to create sustainable, stylish apparel that merges Arab heritage with contemporary fashion. By using eco-friendly fabrics, Ein Ghein offers children unique pieces that reflect their identity and tell cultural stories.

Media Contact

Website:https://ein-ghein.com/
Email: info@einghein.com