Lumi expands fleet in collaboration with Automotive Distribution and Marketing Company

Manal Saleh 

 

Riyadh, Saudi Arabia; August 24, 2025: Lumi, a leading mobility provider in the Kingdom of Saudi Arabia, has announced the purchase of new GWM Tank 300 and GWM POER vehicles from the Automotive Distribution and Marketing Company (ADMC) as part of the company’s long-term strategy to expand its young fleet to better serve its leasing clients. The signing of the agreement with the official distributor of Haval, Great Wall, and Tank took place recently at ADMC’s showroom.

 

The strategic deal further enhances Lumi’s brand value with the addition of trusted, high-quality vehicles from renowned automotive brands. ADMC has been the exclusive distributor for Great Wall Motor (GWM) in Saudi Arabia since 2017. Through its comprehensive range of vehicles and robust after-sales services, the company continues to contribute to the growth of the Kingdom’s automotive sector.

 

Syed Azfar Shakeel, CEO of Lumi, said: “Saudi Arabia’s growing economy and thriving tourism sector call for a robust mobility service provider. As such, we look forward to enhancing our leasing segment with the addition of new vehicle brands from the esteemed ADMC. It reaffirms Lumi’s commitment to ensuring our world-class services reach a wider audience with trusted brands that reflect our dedication to providing the best to customers.”

 

Majid Al-Shahrani, CEO of Automotive Distribution and Marketing Company, said; “We are happy to partner with an industry leader like Lumi to augment the Kingdom’s land mobility sector. As the official distributor to global brands such as Haval, Great Wall and Tank, we are confident our state-of-the-art vehicles are geared to provide optimum satisfaction to Lumi’s extensive customer base across the Kingdom.”

 

With its fleet of over 35,000 new and well-maintained vehicles spread across 41 locations in the Kingdom, Lumi offers a convenient and seamless booking experience enhanced by efficient customer service built on technology, efficiency and scale. As one of Saudi Arabia’s leading car rental and leasing companies, with branches across 18 cities, it is well-equipped to meet the demands of the Kingdom’s growing population.

 

Lumi’s offerings include car rentals via digital channels, lease services to Corporate and Government sector clients, as well as used car sales. With a wide and growing network of branches across the Kingdom, the company is aligned with Saudi Vision 2030, to revilatise the land mobility sector by providing residents and visitors with seamless access to transportation. 

 

 

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About Lumi Rental Company

Lumi Rental Company started its operations in 2006 as a sole proprietorship to provide car rental services amongst a portfolio of travel companies under the umbrella of Seera Group Holding. In 2016, strategic plans for the car rental business were reconfigured and an expert management team was appointed. The Company has emerged as one of the leaders in the car rental sector, serving customers across the Central, Western, Eastern, Northern and Southern Regions from 41 car rental branches and three vehicle maintenance centres in addition to mobile workshops and third-party vendors, digital channels and a used car sales showroom.

Lumi’s core activities consist of the following business segments: vehicle lease and provision of other related services; car rental and provision of other related services; and sale of used cars owned by the Company and released from its operations. https://lumirental.com/en