EXEED RX PHEV’s European Sales Jump 64.35% in July; Model to Debut in Saudi Market

Manal Saleh

On July 29, the 2025 Fortune Global 500 list was officially released worldwide. Chery Holding Group Co., Ltd. climbed to 233rd place, rising 152 positions from 2024, making it the fastest-rising automaker of the year. Meanwhile, Chery’s cumulative vehicle exports have surpassed 5 million units, maintaining its position as China’s No.1 auto exporter. As Chery’s premium new energy brand for global markets, EXEED has seen sustained sales growth over the past month. In July, its RX PHEV model continued to perform strongly in core European markets such as the UK, Spain, and Italy. In the UK, sales reached 291 units, up 117% month on month. Spain led its segment with 599 units sold, underscoring the model’s growing appeal. In Italy, 147 units were sold, placing the model at the forefront of the D-segment SUV category. Meanwhile, EXEED is accelerating its expansion in the Middle East, with the European acclaimed luxury model RX PHEV set to officially launch in Saudi Arabia this year, redefining the standards of premium mobility in the region with its cutting-edge technology DNA.

Pan-European Endurance Test Proves Next-Generation Hybrid Technology in Real-World Scenarios

As an SUV equipped with next-generation global hybrid technology, the RX PHEV features the largest-in-class 34.46kWh battery in Europe. It delivers an electric-only WLTP range of up to 145km—and achieved an impressive 169km during real-world testing. Combined with a 70L fuel tank, the total range exceeds 1,100km, while fuel consumption is as low as 1.7L/100km. Additionally, its 65kW DC fast-charging system enables the battery to charge from 30% to 80% in just 25 minutes, easing range anxiety.

5-Star E-NCAP Rating: A Comprehensive Safety Shield

In terms of safety, the RX PHEV sets a new benchmark in its class with outstanding real-world test results. It earned a 5-star rating in the E-NCAP safety assessment, scoring 90% for adult occupant protection, 85% for child occupant protection, 81% for vulnerable road user protection, and 80% for safety assist systems. Its performance in adult protection, pedestrian safety, and driver assistance even surpasses that of premium models such as the Audi Q5.

From long-distance hybrid performance testing across nine European countries to 5-star safety certification and real-world validation at premium events, the strength of RX PHEV has been proven in both market and scenario-based trials. Looking ahead, EXEED will partner with leading Saudi media outlets for a stunning photo shoot at the Edge of the World, capturing the seamless harmony between the vehicle and the region’s breathtaking landscapes. The brand will also host media test drives covering its full range of new energy models, alongside thrilling track sessions designed to showcase the vehicles’ dynamic performance. In addition, the highly anticipated RX model — alongside the AiMOGA robot powered by EXEED’s advanced technologies — will soon arrive in the Saudi market, continuing to expand the range of premium choices and distinctive services available to local consumers.