LG Launches Business Innovation Center in Riyadh, Bringing Hands-On Next-Gen Display Technologies to the Kingdom

Manal Saleh

Riyadh, August 7, 2025 - LG Electronics (LG) has announced launching of its new Business Innovation Center (BIC) in Riyadh, designed to offer Saudi business customers an immersive journey into the future of commercial and display technologies, highlighting the best and brightest of LG’s innovative line-up.

(BIC) Located in the new LG’s office in Al-Sahafa District in Riyadh. while being tailored to the needs and ambitions of the Saudi market. Managed by LG’s Information Display (ID) team, the state-of-the-art space has been curated as a technology showcase, as well as a collaborative platform aligned with Saudi Vision 2030 and the nation’s drive toward digital transformation.

“Saudi Arabia is undergoing a profound evolution across all sectors; from retail and hospitality to smart cities and digital infrastructure,” said LG Saudi Managing Director Mr. Sunny Kim. “With the Riyadh Business Innovation Center, we’re creating a space that empowers partners to visualize, plan, and implement future-forward solutions, leveraging LG’s world-class display technologies.”

The Riyadh BIC is designed around multiple interactive experience zones, each tailored to demonstrate the real-world application of the brand’s most advanced technologies, where visitors can explore the likes of built-in kitchen systems that seamlessly blend premium displays with smart home functionality – ideal for hospitality and high-end residential spaces. The center also showcases LG’s newest innovations in IT and gaming, including high-resolution business monitors and ultra-responsive gaming displays built for speed and accuracy.

Adding to an invitingly immersive journey are curved and ultra-wide displays optimized for mission-critical environments such as control rooms and trading floors, alongside LG’s transparent OLED signage; a cutting-edge solution transforming customer engagement in retail and corporate spaces.

All brought together in a space that invites exploration, collaboration, and forward-thinking design, the center delivers, too, visually arresting LED installations and digital signage designed for airports, educational institutions, and public venues, among so many more applications.

Visitors to the new BIC will be among the first to experience how LG’s latest solutions function in real-world scenarios – whether a smart retail store, futuristic boardroom, or digitally connected home environment. Additionally, the center will serve as a collaboration hub, where LG’s local clients, partners, and systems integrators can engage in workshops, solution testing, training, and consultation to co-develop tailored technology ecosystems.

About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and the Eco Solution – combined for global revenue of over KRW 82 trillion in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

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