Apparel Group launches ‘Back to Style’ campaign across the UAE, inspiring a confident return to school and campus

Manal Saleh

Dubai, UAE, July 2025: Apparel Group, the leading fashion and lifestyle retail group in the region, is proud to unveil its seasonal campaign ‘Back to Style’ across the UAE. Celebrating both Back to School and Back to Campus, the campaign brings a fresh energy for students of all ages, encouraging them to embrace new beginnings with confidence, style, and individuality.

Thoughtfully designed to meet the needs of all students, the campaign brings together a standout selection of apparel, footwear, accessories, beauty essentials, and school-ready gear. From everyday basics to statement pieces, customers can explore offerings from global favorites such as Skechers, Crocs, Levi’s, Tommy Hilfiger, Calvin Klein, Aldo, Charles & Keith, Dune London, Steve Madden, Hush Puppies, Beverly Hills Polo Club, R&B, LC Waikiki, Off Price, MLB, ASICS, Herschel, TOMS, Forest Essentials, Clinique, Inglot, and ACO.

From classroom basics to campus-ready fits and everything in between, ‘Back to Style’ brings together comfort and flair in equal measure. Club Apparel members can enjoy added benefits throughout the season, making the shopping experience even more rewarding.

Neeraj Teckchandani, CEO of Apparel Group, said: “Back to Style is more than a seasonal campaign. It is our way of empowering students and families across the UAE to begin the academic year with confidence and individuality. At Apparel Group, we remain committed to bringing world-class brands closer to our communities while delivering meaningful experiences that reflect the evolving lifestyle of our customers.”

With a long-standing commitment to lifestyle innovation, Apparel Group continues to elevate the customer journey through thoughtful retail concepts and inspiring brand experiences. The ‘Back to Style’ campaign is a reflection of this vision, turning everyday moments into standout style statements.

Customers are invited to visit Apparel Group stores across the UAE or explore the full collection online to find everything they need for the season ahead.

About Apparel Group:

Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.

About AppCorp Holding:

AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.

For more information, visit https://www.appcorp.ae/#vision