In Partnership with the Saudi Tourism Authority, Nissan Launches the “Summer Adventure” Campaign in Aseer

Manal Saleh

Jeddah, Kingdom of Saudi Arabia – 4 August 2025: Nissan Saudi Arabia has announced its partnership with the Saudi Tourism Authority to launch the "Summer Adventure 2025" campaign. This initiative strategically blends innovation with adventure to promote domestic tourism and offer enriching travel experiences across the Kingdom.

At the heart of this campaign is “Dalila,” a pioneering digital platform offering smart navigation combined with authentic local insights, designed to transform every journey into a personalized adventure.

Immersive Experiences in Aseer’s Natural Beauty

Aligned with a shared vision of offering exceptional driving experiences, the campaign unfolds in Aseer Province’s stunning landscapes, featuring majestic mountains, valleys, and plains. It celebrates the Kingdom’s diverse natural beauty and reinforces Nissan’s focus on offering exclusive opportunities for customers to engage in unforgettable adventures.

This collaboration also marks the debut of a new model from the Patrol series, unveiled through a live experience within the Kingdom. Breaking away from conventional market approaches, this initiative positions Saudi Arabia as a prime platform for launching Nissan’s most innovative products. The Saudi Tourism Authority’s "Dalila" digital platform plays a crucial role in elevating the travel experience, providing real-time recommendations for activities and destinations that create a dynamic and personalized journey.

Adib Takieddine, Managing Director of Nissan Saudi Arabia, said: "We are proud to partner with the Saudi Tourism Authority on this key milestone in enhancing the driving experience across the Kingdom. The 'Summer Adventure' campaign reflects Nissan’s commitment to innovation, offering experiences that perfectly align with Saudi Arabia’s diverse landscapes and natural beauty. Through this initiative, we are not only showcasing the power of Nissan vehicles but also empowering people to explore the Kingdom in new and inspiring ways, embracing adventure while delivering unparalleled performance."

The campaign will also feature influential figures from the automotive sector, who will play a central role in unveiling the new Patrol model. By sharing their stories from Saudi Arabia’s breathtaking landscapes, they will help amplify the message to a community passionate about exploration and adventure. Nissan Patrol enthusiasts will have the exclusive chance to preview the new model, marking its highly anticipated debut.

-ENDS-

About Nissan Motor Co., Ltd.

Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).

For more information about our products, services, and commitment to sustainable mobility, visit Nissan. You can follow us on Facebook, Instagram, Twitter and LinkedIn and see all our latest videos on YouTube.

For more information, please contact:

Hatoun Bushnaq

GM Corporate Communications

Nissan Saudi Arabia Co. Ltd.

Email: hatoun.bushnaq@nissan-me.ae

Phone: +966595544787

Faisal Ghouth

DGM Corporate Communications

Nissan Saudi Arabia Co. Ltd.

Email: faisal.ghouth@nissan-me.ae

Phone: +966593127124

Naif Al Shahrani

Media Relation Director

Edelman Saudi Arabia

Email:  naif.alshahrani@edelman.com

Phone: +966530633777