
Samsung Presents ‘Your Companion to AI Living’ at The First Look during CES 2026
Manal Saleh
Next-generation AI-powered devices
and experiences to be showcased at the company’s exclusive exhibition through
January 7
LAS VEGAS – Jan. 4, 2026 – Samsung Electronics Co., Ltd. today unveiled its “Companion to AI Living” vision at The First
Look, its CES® 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The
focus of the event was on AI as Samsung’s philosophy, a foundation that
connects the company’s R&D product development, operations, and user
experience.
TM Roh, CEO and Head of Samsung’s Device
eXperience (DX) Division, opened The First Look by describing the company’s AI
leadership and how due to its vast, AI-enabled, connected ecosystem, Samsung
can provide users with a true AI companion experience in their daily life. This
approach gives users a chance to access more than just the basics from their
technology and instead, provides opportunities to find more meaningful moments
everywhere.
“Samsung is building a more unified, more personal
experience across mobile, visual display, home appliances and services,” said
CEO TM Roh. “With our global connected ecosystem, and by embedding AI across
categories, Samsung is leading the way to offer more meaningful everyday AI
experiences.”
Entertainment Companion: Extending the Experience
Beyond Simple Viewing
SW Yong, President and Head of the Visual Display (VD)
Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and
Partnerships Officer, VD Business at Samsung Electronics America took the stage
to describe how Samsung’s displays are combining hardware excellence and visual
intelligence to provide a true entertainment companion. Drawing from twenty
years of leading the TV industry, Samsung has built a full AI TV lineup that
provides an entirely new way for users to interact with their TV.
The center of the display lineup is the 130-inch
Micro RGB, which represents a monumental leap in scale and picture quality.
The 130-inch Micro RGB marks a new era of color, featuring the widest and most
detailed spectrum ever seen in Samsung TVs while its Timeless Frame design
minimizes distractions and allows the picture to take center stage with
understated elegance. A micro-sized RGB light source drives the unprecedented
picture quality, with each microscopic red, green, and blue diode shining
independently to produce color in its purest, most natural form. Micro RGBAI
Engine Pro enables precise control of RGB colors and creates
overwhelmingly vivid picture quality in every scene.
Elevating this next-level viewing experience, Vision
AI Companion (VAC)[1]
uses AI technology to work alongside users as a full entertainment companion to
enhance viewing, dining, and mood, anywhere in the home. With it, users can
receive guidance on what to watch, what to eat, and what music to listen to,
enhancing the overall TV experience in a way that extends far beyond simple
viewing.
Samsung also offers intuitive modes to personalize the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary, or background music, providing a personalized listening experience for TV shows and movies. Users can simply make verbal requests, and any TV equipped with VAC – which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV – contextually carries out those requests.



Across different types of programming, VAC also boosts
the overall lifestyle experience. It allows users to find recipes for meals
they see on TV by simply asking and uses the most up-to-date information to
make recommendations that align with health and fitness goals. VAC offers
multi-device functionality, as well, sending recommended recipes directly to other
devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances,
for a multi-device experience achieved through complete ecosystem integration.
Samsung has led the
global soundbar market for 11 consecutive years. This year, it is introducing
two new WiFi speakers, the Music Studio 5 and 7, to further expand its
integrated ecosystem. These models support a wider range of sound system
combinations, enhance audiovisual quality, and improve the aesthetics of any
space. Each model shares a timeless, dot design concept by renowned designer
Erwan Bouroullec, inspired by a universal symbol in music and art and grounded
in Samsung’s signature design language.
Samsung also unveiled a host of new products that blend
beautifully with users’ homes and aesthetics. The new, ultra-thin OLED S95H features
a refined bezel that gives it art gallery elegance, and Samsung’s new portable
projector, The Freestyle+, is powered by VAC and allows users to view
content on walls and ceilings, as well as uneven surfaces like corners and
curtains.
The 2026 TV lineup[2]
supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based
optimization, intelligent motion smoothing, advanced local tone mapping, and
improved gaming experience.
As HDR10+ adoption grows among major OTT providers,
Samsung will be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. Samsung
also features Eclipsa Audio, the company’s new spatial sound system, introduced
across all 2026 TVs.
Samsung also unveiled its most advanced Odyssey gaming
monitor lineup yet, introducing five new models that push the boundaries of
resolution, refresh rate, and immersive visual performance. Led by Samsung’s
first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies
for gamers and creators, including the next-generation Odyssey G6 and three new
Odyssey G8 models.
At the center of all these display innovations is the
most powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS
upgrades, ensuring that TVs continue to evolve long after they have entered the
home.
Home Companion: Connected Smart Appliances That
Guide You Through Your Day
Cheolgi Kim, Executive Vice President and
Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth
Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA)
outlined Samsung’s vision to evolve from providing home appliances to true home
companions that work to eliminate the stress of daily chores. Cheolgi Kim also
announced that as of December 2025, SmartThings now serves more than 430
million users, empowering Samsung with a significant scale and depth of insight
that sets it apart from other brands.
This insight comes to life with the Family
Hub. The AI-enabled refrigerator is the centerpiece of the home and now,
with an upgrade to AI Vision built with Google Gemini[3],
it redefines living for an AI future. With this update, AI Vision unlocks
existing limitations in recognizing food items, seamlessly tracking what is
placed into and taken out of the refrigerator, making meal planning and food
management simpler than ever[4].
The Family Hub has won 10 CES Innovation Awards so far, and Samsung’s
AI-enabled fridges have received the award for the past three years.
Through a gamified feature called “What’s
for Today?”[5], select refrigerators provide recipe
recommendations based on what is in the refrigerator or also random
recommendations, reducing the stress caused by choosing what to cook. When
selected, recipes show up through SmartThings Food, where users receive a
step-by-step guide to help them get started instantly. The selected recipe can
also be sent to connected cooking appliances to begin the process seamlessly. Video
to Recipe4 adds even more simplicity, providing users with recommended cooking
videos and converting those videos into easy-to-follow steps, allowing users to
follow along while they cook without pausing the video or backtracking.
Samsung also unveiled FoodNote4, a new, weekly report
that recaps users’ food intake patterns, from most-used ingredients and recipe
recommendations, and which items it’s time to restock. Additionally, Now
Brief[6]
includes more widgets on the Family Hub screen and with Voice ID[7], can distinguish
between family members and display content relevant to each individual.
Ultimately, these features come together to provide various helpful insights
and information throughout the week.
In the laundry room, the Bespoke AI Laundry Combo removes the
need to transfer loads of laundry, solving a major pain point for households. This
year’s model comes with enhanced features, like a faster super speed cycle and
enhanced drying performance. Moreover, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with
your clothes. It features Auto Wrinkle Care, which blasts strong
air and steam jets to smooth out shirts. All users have to do is hang their
shirt and wait, reducing the burden in busy mornings.
Around the house, the Bespoke AI Jet Bot
Steam Ultra, powered by a Qualcomm Dragonwing™ processor, features an Active Stereo 3D Sensor to recognize liquids[8]
like coffee, juice, or even transparent liquids like water. While its camera
helps with navigation, it also allows the robot vacuum to serve as a monitoring
device for when users are away from home, notifying them about their pets and
whether there is any suspicious activity[9].
Plus, with a smarter Bixby[10],
users can speak conversationally to their robot vacuum to carry out tasks with
ease. For the deep level of connectivity and integration that forms the
backbone of a holistic, AI-powered experience, Samsung’s Bespoke AI appliances
have received a CES Innovation Award.
Additional benefits include a
first-of-its-kind partnership with Hartford Steam Boiler (HSB) to help unlock real,
meaningful savings to the smart home experience. HSB President and CEO Greg M.
Barats joined the presentation to discuss the partnership, explaining the
potential benefits of having smart appliances connected to SmartThings to
reduce insurance premiums. This is the best of the AI era – increased
protections and reduced costs for users. After a successful pilot run in the
U.S. in 2025, the collaboration is expanding to more states across the U.S., as
well as to leading home insurance carriers in other global regions.
Care Companion: Shifting From Reactive to
Proactive Care
Finally, Praveen Raja, Vice President and
Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s
long-term vision for intelligent care enabled by Samsung’s integrated device
ecosystem, redefining care as a reactive need to a proactive opportunity. With
AI, phones, appliances, wearables, and other connected devices will help users
prevent potential health concerns before they occur.
For example, Samsung aims to provide
personalized health coaching, offering effective exercise and sleep coaching to
help decrease risk for major chronic diseases and also suggesting appropriate
recipes based on ingredients available in connected refrigerators.
Additionally, if any abnormal signs or patterns are detected, it will alert
users while allowing their health metrics to be shared with providers via the
Xealth platform and to facilitating virtual professional consultations.
Recognizing the importance of preventative
health, Samsung is also expanding its capabilities in dementia detection
through research partnerships, with wearable devices registering subtle changes
to mobility, speech and engagement that can be indicative of long-term
cognitive changes.
Samsung Knox and Knox Matrix serve as the
foundation of this hyper-personalized ecosystem, safeguarding user data at
every turn. As AI is constantly evolving, so are Knox and Knox Matrix. To
maintain security despite constant changes, Samsung’s security systems are
consistently identifying AI risks by advancing to protect data in AI training
processes and approving models through red team analysis.
The Samsung Exhibition Zone at CES is
available to the public Jan. 4-7. For more information, visit the Samsung
Newsroom.
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[1] Feature available in certain regions and models. Availability and supported
features may vary by region and watching conditions. Voice commands recognize
English, French, Spanish, Portuguese, German, Italian, and Korean, but not all
accents, dialects, and expressions are recognized. This feature provides
AI-created content, with accuracy not guaranteed, so results should be
confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold
separately on some models). In-box remote for some models (M70H/U800H) does not
support voice recognition. Requires either a Mobile Quick Remote or separately
purchased Bluetooth remote. Feature accessible with the AI button or the Home
button (via long press) on remote controls without an AI button.
[2]
HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW,
LS03H, and QN80H.
[3]
Google Gemini is provided by Google LLC. Service availability, supported
functions, and accuracy may vary by country, language, device model, and OS/One
UI version. Users must be 18 or older. Some functions may require additional
app settings, and features or results may vary by subscription.
[4]
AI Vision refers to the refrigerator’s
internal camera and AI-based processing that helps recognize food items. A
Wi-Fi connection and a Samsung account are required. If a food item is not
recognizable, it may be listed as an unknown item. AI Vision cannot identify or
list any food items in the freezer. Recognition uses AI models that may be
updated periodically to help improve performance. The user may need to manually
check and adjust the list to ensure its accuracy.
A red light
turns on when the camera is operating. The user’s appearance may be captured,
but areas other than the food item are automatically blurred.
[5]
A Wi-Fi connection and a Samsung account are required
[6]
A Wi-Fi connection and a Samsung, Google, or Microsoft account may be required.
You must use the same log-in account on each of the devices. Availability of
certain apps may vary by country, region, service provider, network
environment, or device, and may change without notice.
[7]
Each user must register for a Samsung Account on screen appliances in advance.
Up to six accounts can be registered on a single device. To use Voice ID, users
must have agreed to the Bixby terms and conditions. Voice ID registration is
available on select appliances, TVs and mobiles, and only one voice can be
registered per account.
[8]
A liquid spill is defined as a colored or transparent liquid, such as water or
juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification
may be affected by the size of the liquid or the environmental conditions of
the floor, such as the floor pattern, color of the floor, direct or reflected
light, or shape of the liquid. Excessive amount of liquid on the floor may
cause secondary contamination.
[9]
Must download the SmartThings app available on Android and iOS devices. A Wi-Fi
connection and a Samsung account are required. Only cats and dogs can be
recognized. The recognition capabilities may be limited by the posture or
position of a pet. The ability to recognize your pet may vary depending on the
type of animal and the living environment. It only recognizes a pet presence
based on generic visual indicators, and cannot identify individual pets. Each
appliance needs to be set to be optimized for pets by the SmartThings App.
[10]
Bixby is Samsung’s
brand of Internet of Things (IoT) voice assistant. Bixby service availability
may vary depending on the country. Bixby recognizes selected languages and
certain accents/dialects, including Korean, English (US/GB/IN), Spanish
(MX/ES), German, French, Italian, and Portuguese (BR). The user interface may
change and differ by device. The availability of Bixby features and content
providers may vary depending on the country/carrier/language/device model/OS
version. A Samsung account log-in and data network connection (Wi-Fi or data
network) are required.

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