Samsung Presents ‘Your Companion to AI Living’ at The First Look during CES 2026

Samsung Presents ‘Your Companion to AI Living’ at The First Look during CES 2026

5 يناير 2026 - 10:37

كتب : سعودي اون لاين - Saudi Online

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Manal Saleh

 

Next-generation AI-powered devices and experiences to be showcased at the company’s exclusive exhibition through January 7

 

 

LAS VEGAS – Jan. 4, 2026Samsung Electronics Co., Ltd. today unveiled its “Companion to AI Living” vision at The First Look, its CES® 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The focus of the event was on AI as Samsung’s philosophy, a foundation that connects the company’s R&D product development, operations, and user experience.

 

TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look by describing the company’s AI leadership and how due to its vast, AI-enabled, connected ecosystem, Samsung can provide users with a true AI companion experience in their daily life. This approach gives users a chance to access more than just the basics from their technology and instead, provides opportunities to find more meaningful moments everywhere.

 

“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said CEO TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”

 

Entertainment Companion: Extending the Experience Beyond Simple Viewing

 

SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America took the stage to describe how Samsung’s displays are combining hardware excellence and visual intelligence to provide a true entertainment companion. Drawing from twenty years of leading the TV industry, Samsung has built a full AI TV lineup that provides an entirely new way for users to interact with their TV.

 

The center of the display lineup is the 130-inch Micro RGB, which represents a monumental leap in scale and picture quality. The 130-inch Micro RGB marks a new era of color, featuring the widest and most detailed spectrum ever seen in Samsung TVs while its Timeless Frame design minimizes distractions and allows the picture to take center stage with understated elegance. A micro-sized RGB light source drives the unprecedented picture quality, with each microscopic red, green, and blue diode shining independently to produce color in its purest, most natural form. Micro RGBAI Engine Pro enables precise control of RGB colors and creates overwhelmingly vivid picture quality in every scene.

 

Elevating this next-level viewing experience, Vision AI Companion (VAC)[1] uses AI technology to work alongside users as a full entertainment companion to enhance viewing, dining, and mood, anywhere in the home. With it, users can receive guidance on what to watch, what to eat, and what music to listen to, enhancing the overall TV experience in a way that extends far beyond simple viewing.

 

Samsung also offers intuitive modes to personalize the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to stadium-level quality. AI Sound Controller Pro lets you raise or lower the volume of the crowd, commentary, or background music, providing a personalized listening experience for TV shows and movies. Users can simply make verbal requests, and any TV equipped with VAC – which includes Micro LED, Micro RGB, OLED, Neo QLED, Mini LED and UHD TV – contextually carries out those requests.



 

Across different types of programming, VAC also boosts the overall lifestyle experience. It allows users to find recipes for meals they see on TV by simply asking and uses the most up-to-date information to make recommendations that align with health and fitness goals. VAC offers multi-device functionality, as well, sending recommended recipes directly to other devices like the newly-unveiled The Movingstyle, designed to move easily throughout the home and kitchen appliances, for a multi-device experience achieved through complete ecosystem integration.

 

Samsung has led the global soundbar market for 11 consecutive years. This year, it is introducing two new WiFi speakers, the Music Studio 5 and 7, to further expand its integrated ecosystem. These models support a wider range of sound system combinations, enhance audiovisual quality, and improve the aesthetics of any space. Each model shares a timeless, dot design concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art and grounded in Samsung’s signature design language.

Samsung also unveiled a host of new products that blend beautifully with users’ homes and aesthetics.  The new, ultra-thin OLED S95H features a refined bezel that gives it art gallery elegance, and Samsung’s new portable projector, The Freestyle+, is powered by VAC and allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.

 

The 2026 TV lineup[2] supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimization, intelligent motion smoothing, advanced local tone mapping, and improved gaming experience.

 

As HDR10+ adoption grows among major OTT providers, Samsung will be the first to launch HDR10+ ADVANCED in its 2026 TV lineup. Samsung also features Eclipsa Audio, the company’s new spatial sound system, introduced across all 2026 TVs.

 

Samsung also unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rate, and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts world-first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.

 

At the center of all these display innovations is the most powerful Tizen OS yet. Users can now enjoy seven years of Tizen OS upgrades, ensuring that TVs continue to evolve long after they have entered the home.

 

Home Companion: Connected Smart Appliances That Guide You Through Your Day

 

Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA) outlined Samsung’s vision to evolve from providing home appliances to true home companions that work to eliminate the stress of daily chores. Cheolgi Kim also announced that as of December 2025, SmartThings now serves more than 430 million users, empowering Samsung with a significant scale and depth of insight that sets it apart from other brands.

 

This insight comes to life with the Family Hub. The AI-enabled refrigerator is the centerpiece of the home and now, with an upgrade to AI Vision built with Google Gemini[3], it redefines living for an AI future. With this update, AI Vision unlocks existing limitations in recognizing food items, seamlessly tracking what is placed into and taken out of the refrigerator, making meal planning and food management simpler than ever[4]. The Family Hub has won 10 CES Innovation Awards so far, and Samsung’s AI-enabled fridges have received the award for the past three years.

 

Through a gamified feature called “What’s for Today?”[5], select refrigerators provide recipe recommendations based on what is in the refrigerator or also random recommendations, reducing the stress caused by choosing what to cook. When selected, recipes show up through SmartThings Food, where users receive a step-by-step guide to help them get started instantly. The selected recipe can also be sent to connected cooking appliances to begin the process seamlessly. Video to Recipe4 adds even more simplicity, providing users with recommended cooking videos and converting those videos into easy-to-follow steps, allowing users to follow along while they cook without pausing the video or backtracking.

 

Samsung also unveiled FoodNote4, a new, weekly report that recaps users’ food intake patterns, from most-used ingredients and recipe recommendations, and which items it’s time to restock. Additionally, Now Brief[6] includes more widgets on the Family Hub screen and with Voice ID[7], can distinguish between family members and display content relevant to each individual. Ultimately, these features come together to provide various helpful insights and information throughout the week.

 

In the laundry room, the Bespoke AI Laundry Combo removes the need to transfer loads of laundry, solving a major pain point for households. This year’s model comes with enhanced features, like a faster super speed cycle and enhanced drying performance. Moreover, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with your clothes. It features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts. All users have to do is hang their shirt and wait, reducing the burden in busy mornings.

 

Around the house, the Bespoke AI Jet Bot Steam Ultra, powered by a Qualcomm Dragonwing processor, features an Active Stereo 3D Sensor to recognize liquids[8] like coffee, juice, or even transparent liquids like water. While its camera helps with navigation, it also allows the robot vacuum to serve as a monitoring device for when users are away from home, notifying them about their pets and whether there is any suspicious activity[9]. Plus, with a smarter Bixby[10], users can speak conversationally to their robot vacuum to carry out tasks with ease. For the deep level of connectivity and integration that forms the backbone of a holistic, AI-powered experience, Samsung’s Bespoke AI appliances have received a CES Innovation Award.

 

Additional benefits include a first-of-its-kind partnership with Hartford Steam Boiler (HSB) to help unlock real, meaningful savings to the smart home experience. HSB President and CEO Greg M. Barats joined the presentation to discuss the partnership, explaining the potential benefits of having smart appliances connected to SmartThings to reduce insurance premiums. This is the best of the AI era – increased protections and reduced costs for users. After a successful pilot run in the U.S. in 2025, the collaboration is expanding to more states across the U.S., as well as to leading home insurance carriers in other global regions.

 

Care Companion: Shifting From Reactive to Proactive Care

 

Finally, Praveen Raja, Vice President and Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s long-term vision for intelligent care enabled by Samsung’s integrated device ecosystem, redefining care as a reactive need to a proactive opportunity. With AI, phones, appliances, wearables, and other connected devices will help users prevent potential health concerns before they occur.

 

For example, Samsung aims to provide personalized health coaching, offering effective exercise and sleep coaching to help decrease risk for major chronic diseases and also suggesting appropriate recipes based on ingredients available in connected refrigerators. Additionally, if any abnormal signs or patterns are detected, it will alert users while allowing their health metrics to be shared with providers via the Xealth platform and to facilitating virtual professional consultations.

 

Recognizing the importance of preventative health, Samsung is also expanding its capabilities in dementia detection through research partnerships, with wearable devices registering subtle changes to mobility, speech and engagement that can be indicative of long-term cognitive changes.

 

Samsung Knox and Knox Matrix serve as the foundation of this hyper-personalized ecosystem, safeguarding user data at every turn. As AI is constantly evolving, so are Knox and Knox Matrix. To maintain security despite constant changes, Samsung’s security systems are consistently identifying AI risks by advancing to protect data in AI training processes and approving models through red team analysis.

 

The Samsung Exhibition Zone at CES is available to the public Jan. 4-7. For more information, visit the Samsung Newsroom.

 

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[1] Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button.

[2] HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R90H, S85H, LS03HW, LS03H, and QN80H. 

[3] Google Gemini is provided by Google LLC. Service availability, supported functions, and accuracy may vary by country, language, device model, and OS/One UI version. Users must be 18 or older. Some functions may require additional app settings, and features or results may vary by subscription.

[4] AI Vision refers to the refrigerators internal camera and AI-based processing that helps recognize food items. A Wi-Fi connection and a Samsung account are required. If a food item is not recognizable, it may be listed as an unknown item. AI Vision cannot identify or list any food items in the freezer. Recognition uses AI models that may be updated periodically to help improve performance. The user may need to manually check and adjust the list to ensure its accuracy.

A red light turns on when the camera is operating. The users appearance may be captured, but areas other than the food item are automatically blurred.

[5] A Wi-Fi connection and a Samsung account are required

[6] A Wi-Fi connection and a Samsung, Google, or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice.

[7] Each user must register for a Samsung Account on screen appliances in advance. Up to six accounts can be registered on a single device. To use Voice ID, users must have agreed to the Bixby terms and conditions. Voice ID registration is available on select appliances, TVs and mobiles, and only one voice can be registered per account.

[8] A liquid spill is defined as a colored or transparent liquid, such as water or juice, having a size of 7cm x 7cm (15 ml in volume) or larger. Identification may be affected by the size of the liquid or the environmental conditions of the floor, such as the floor pattern, color of the floor, direct or reflected light, or shape of the liquid. Excessive amount of liquid on the floor may cause secondary contamination.

[9] Must download the SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Only cats and dogs can be recognized. The recognition capabilities may be limited by the posture or position of a pet. The ability to recognize your pet may vary depending on the type of animal and the living environment. It only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. Each appliance needs to be set to be optimized for pets by the SmartThings App.

[10] Bixby is Samsungs brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby recognizes selected languages and certain accents/dialects, including Korean, English (US/GB/IN), Spanish (MX/ES), German, French, Italian, and Portuguese (BR). The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

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*Lulu Online Announces Digi Savers : Exclusive Discounts and Coupon Offers up to SAR 200*

Manal Saleh

 

_Offers valid until April 15_

 

 

Riyadh : Lulu Online has launched its massive ‘Digi Savers’ promotion, offering massive price drops across various digital categories. Exclusively for Lulu Online customers, these deals provide a double benefit by combining direct product discounts with additional savings of up to SAR 200 through special coupon codes. This promotion applies to a wide range of digital devices, electronics, IT equipment, gaming devices and home appliances purchased through Lulu Connect on the Lulu app or website. To further enhance the customer experience, Lulu is providing free delivery and a commitment to getting orders to shoppers within minutes of booking.

 

*Huge Savings on Top Tech and Home Appliances**

 

The Digi Savers campaign features incredible deals on the latest and most trending products in the market. Shoppers can find great discounts on gadgets like smartphones, laptops, tablets and smartwatches, as well as home entertainment systems including smart TVs and bluetooth speakers. The offer also extends to essential home and kitchen appliances such as refrigerators, washing machines, air conditioners, gas stoves, mixers, air fryers and microwave ovens. This wide selection ensures that customers can upgrade their tech and home essentials at highly competitive prices.

 

*Exclusive Coupon Offers*

 

To maximize their savings, shoppers can utilize three distinct coupon codes based on their total purchase value. For those spending SAR 3,000 or more, the code *KSA200* provides an instant *discount of SAR 200*. Customers making a purchase of at least SAR 2,000 can use the code *AHLAN* to receive *SAR 150 off* their bill. Additionally, for purchases of SAR 1,000 or more, the code *WAFRA100* allows customers to claim a *SAR 100* discount. These codes make the online shopping experience even more rewarding for those looking for the best value.

 

By offering these exclusive online deals alongside rapid, free delivery, Lulu continues to lead the way in digital retail innovation. These special offers are available for a limited time only and will conclude on April 15, giving customers the perfect opportunity to grab their favorite electronics at a fraction of the cost.

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Ameed Khalid Abdul-Hamid: The Arab Voice Redefining Medical AI Ethics

Manal Saleh


In a moment when artificial intelligence is reshaping the foundations of global healthcare, one Arab scholar has emerged as a steady, articulate, and influential voice in the debate over how these technologies should be governed. Visiting Professor Dr. Ameed Khalid Abdulhamid has rapidly become one of the region’s most respected authorities on the ethics of medical AI — a field where scientific rigor, human sensitivity, and policy insight must coexist.


From his post at the University of East London (UEL), within the School of Architecture, Computing and Engineering, Dr. Ameed contributes to the evolving global conversation on AI governance. His work bridges the technical and the human: the algorithms that power intelligent systems, and the ethical frameworks that ensure they serve patients rather than overshadow them.


What distinguishes Dr. Ameed is not only his academic standing, but the rare combination of disciplines he brings together. His background in medicine, artificial intelligence, ethics, and scientific communication has positioned him as one of the few Arab experts capable of articulating a holistic vision for responsible AI in healthcare. This multidimensional expertise is reflected in his leadership of the Arab Organisation of AI in Healthcare, where he spearheads regional initiatives that champion innovation while safeguarding patient rights and data transparency.


His influence extends far beyond lecture halls and policy forums. With a strong presence across Arab and international media, Dr. Ameed has become a trusted commentator on the future of medical AI — its promises, its risks, and its profound implications for the quality of care. His analyses, often described as both accessible and incisive, have been featured in respected scientific and media outlets across the Gulf, Europe, and North America.


Observers increasingly describe him as a reference point in the Arab world for medical AI ethics — a scholar who can translate complex technological shifts into a clear, human‑centered narrative. In an era defined by rapid digital transformation, Dr. Ameed stands out for his ability to connect technology with humanity, and to articulate a scientific discourse that keeps pace with global change without losing sight of ethical responsibility.


As the world grapples with the accelerating integration of AI into healthcare systems, voices like his are not merely valuable — they are essential.

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Health and life sciences in 2026: Data earns its doctorate and AI prescribes the future of care

Manal Saleh

 

SAS predicts the path for data and AI to reshape how the industry discovers, treats and delivers care

 

Dubai, United Arab Emirates, 2 April 2026 – As we step into 2026, the AI and analytics story for health care and life sciences isn’t about sudden disruption – it’s about a steady, strategic evolution toward smart, practical innovation. The 2026 predictions from health care and life sciences experts at SAS, a global leader in data and AI, offer a look at the breakthroughs set to redefine science, medicine and the business operations holding it all together.

 

This year’s forecast is equal parts ambition and reality check: Data streams finally harmonize, quantum models crash the preclinical party, regulatory sandboxes open for business and AI shows up everywhere – from clinical decisions to home health to the factory floor. The through line is clear: Leading organizations will treat data and AI as core infrastructure, not experimental add-ons.

SAS 2026 predictions for health care and life sciences

 

Data orchestration harmonizes life sciences. As life sciences moves toward personalized medicine, we are no longer dealing with isolated data points. Instead, in 2026 and beyond we will orchestrate high-quality, continuous data streams from digital biomarkers, genomics, imaging and clinical laboratories. The promise of multimodal analysis – from genome-wide association studies to polygenic risk scores – depends on robust data engineering that can harmonize and contextualize these complex signals. Expect to see significant investment in the joining of the discovery and clinical analytical data fields.

– Dr. Mark Lambrecht, Global Head of Health Care & Life Sciences

 

Augmented intelligence unlocks the next era of rural care. AI will become the main driver of rural health access as virtual agents handle triage, care navigation and ongoing monitoring. Hybrid care teams will use AI tools that enhance human decision making by interpreting diagnostics, highlighting risks and guiding clinicians to the best next step. Value-based programs will shift toward predictive, AI-informed population management, while community resources such as transportation, food access and maternal support will be coordinated by intelligent agents that match services to patient needs at scale.

– Amanda Barefoot, Head, Global Health Care & Life Sciences Strategic Advisory

 

 

Quantum leaps into clinical research. Quantum machine learning (QML) will be successfully applied to the predictive toxicology of novel drug candidates in 2026. By simulating complex quantum mechanical effects with unprecedented accuracy, these models will flag potential safety issues earlier than classical AI, substantially reducing the failure rate in preclinical research.

– Brittany Shriver, Head, Global Life Sciences Strategic Advisory

 

Rise of in-home care programs spur tech innovation. In 2026, home health spending is expected to rise as hospital-at-home programs gain momentum and demand for in-home and community-based care continues to grow. Remote patient monitoring will become increasingly essential and will leverage IoT devices, event stream processing and AI to deliver real-time insights that help manage chronic conditions, improve outcomes and reduce costs. While the industry is still in the early stages of this transformation, more demonstration projects will emerge to validate the benefits and support the shift toward decentralized, data-driven care.

– Heather Hallett, RN, Head, US Health Care Strategic Advisory

 

Regulatory sandboxes accelerate health innovation. Hospitals, health organizations and startups will use regulatory-approved sandboxes with synthetic clinical data to test AI models, simulate clinical trials, prototype decision-support tools and accelerate validation process – without breaching privacy laws or health care regulations.

– Christian Hardahl, Head, EMEA Health Care Strategic Advisory

 

AI productivity stacks become the norm. By the end of 2026, every major enterprise will have an AI productivity stack. The same way every business today has cloud and customer relationship management (CRM), LLMs stitched into deterministic engines will run everything from marketing copy to medical billing. Generative AI gets the headlines, but deterministic AI writes the checks. Together they make the modern enterprise faster, leaner, and more inhumanly efficient. The losers will be clinging to the illusion that AI is another “tech wave.”

–  Heather Trimble, Health Care Strategic Advisor

 

Multimodal RWD becomes the rule, not the exception. Leveraging multimodal data is rapidly becoming standard practice in real-world evidence generation, providing a better understanding of patient populations by seamlessly integrating structured electronic medical record data, unstructured clinical progress notes, medical imaging, wearables, patient-reported outcomes, genomics and social determinants of health. The evolution of LLMs will finally solve decades-old interoperability challenges by speeding the data standardization process or even the direct understanding of the heterogeneous data sources.

–  William Kuan, Health Care and Life Sciences Strategic Advisor

 

AI technology boosts pharma manufacturing. The pharmaceutical supply chain will be more digitally integrated and resilient to handle disruptions like pandemics, geopolitical shifts and raw material shortages. AI and machine learning will support predictive maintenance, real-time process monitoring and automated quality assurance, while emerging technologies like digital twins for real-time simulation and optimization and blockchain for traceability and compliance are tapped.

–  Sharon Napier, Life Sciences Strategic Advisor

 

Clinical decisions get an AI boost. In 2026, health care will see accelerated adoption of AI-enabled clinical decision support systems, driven by their proven ability to enhance diagnostic precision and personalize therapeutic recommendations. This shift is underpinned by growing clinical trust, improved data interoperability and strategic investments highlighted in recent industry analyses.

– Dr. Mark Wolff, Health Care and Life Sciences Strategic Advisor

 

AI drives personalized medicine and patient care optimization. In 2026, AI models will be tapped to analyze patient genomics, history and treatment data to recommend optimal therapies or clinical trial participation. The use of AI to model molecular interactions, screen drug candidates and predict toxicity will reduce time and cost in early-stage discovery.

– Pritesh Desai, Life Sciences Strategic Advisor

 

Copilots and agents step up. In 2026, there will be a shift from the use of copilots as only code assistants to take on automation of manual tasks and accelerate drug submission approvals. Meanwhile AI agents take on a bigger role in 2026, but humans will still be engaged to validate and approve agent output. In Europe, the EU AI Act will refine human ownership on the overall process.

– Olivier Bouchard, Life Sciences Strategic Advisor

 

Data quality defines the future of health care successAs artificial intelligence continues to transform health care, a clear truth is emerging: The success of AI doesn’t depend on the algorithms alone, it depends on the data that fuels them. In the era of predictive health and precision medicine, organizations that can access high-quality, patient-centric data and integrate it seamlessly across workflows will lead the way in delivering value, improving outcomes and earning consumer trust.

– Grace Gu, Health Care Strategic Advisor

 

Benefits (and risks) from health digitalization continue. Improvements in health care, health behaviors, medical research and clinical development – especially the application of AI and machine learning – have been made possible by the digitization of health care data. With those same benefits come additional risks to privacy and misuse of data. In 2026, we’ll see investments in ensuring AI benefits while limiting the risks.

– Robert Collins, Health Care & Life Sciences Strategic Advisor

 

AI becomes ubiquitous, from marketing and administrative workflows to remote diagnostics. In 2026, machine learning and cloud-native platforms will be central to life sciences R&D, minimizing clinical trial failures and accelerating regulatory approvals. AI-driven drug discovery will shorten timelines for identifying viable drug candidates, while decentralized trials will play a pivotal role in reshaping study design and patient access. This transformation will elevate the strategic importance of data governance, model transparency and regulatory harmonization across the industry.

– Soundarya Palanisamy, Life Sciences Strategic Advisor

 

AI starts to bear fruit in sustainability. Expect a meaningful shift in health care and life sciences sustainability from reporting and data collection to practical changes driven by AI in areas like optimization and predictive logistics. In parallel, the environmental impact of AI will come under more scrutiny and will start to be a factor in procurement decisions, along with the broader supply chain footprint.

– Lisa Murch, Life Sciences Strategic Advisor

 

About SAS 

SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®

 

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2024 SAS Institute Inc. All rights reserved. 

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A City of Flavors, Under One Roof: Kimpton KAFD Riyadh Unveils Its Culinary Scene

 Manal Saleh


 

Click here for the high-resolution images.

 

Riyadh, Saudi Arabia - [April 2, 2026], Kimpton KAFD Riyadh invites guests to explore a curated collection of dining experiences across its signature venues: Ziya, Botanica, and The Vinyl Ember, where bold flavors, thoughtful design, and vibrant social energy come together in the heart of King Abdullah Financial District.

From relaxed daytime moments to lively evening gatherings, each concept reflects Kimpton’s distinctive approach to modern hospitality, offering something for every mood, moment, and palate.

Ziya | Refined Daytime Dining

At Ziya, the focus is on approachable elegance and effortless daytime indulgence.

Afternoon Tea offers a refined escape, featuring a curated selection of sweet and savory bites paired with premium teas and coffees, priced at SAR 125 (exclusive of VAT).

For those seeking a quick yet elevated midday option, the Ziya Art of Lunch presents a well-balanced business menu. Served daily from 11:00 AM to 4:00 PM, the experience includes a starter, sandwich-style main, and a soft drink or hot beverage for SAR 75 (exclusive of VAT).

Botanica | Social Dining

Botanica brings energy and variety to the dining scene with a lineup of immersive culinary concepts designed to gather people together over great food and music.

The Business Lunch, served daily from 12:00 PM to 3:00 PM, offers a complete midday experience with a starter, main course, dessert, and beverages for SAR 150 (exclusive of VAT).

As the week unfolds, Botanica transforms into a dynamic evening destination:

  • The Coastal Catch (Seafood Night) every Friday from 6:00 PM to 11:00 PM, showcasing fresh, ocean-inspired dishes at SAR 295 (exclusive of VAT), with a children’s option at SAR 145 (inclusive).
  • The Garden’s Table Brunch every Saturday from 12:00 PM to 4:00 PM, offering a vibrant weekend gathering with packages starting at SAR 250 (Standard), SAR 350 (Premium), and SAR 125 for children (all exclusive of VAT).

Enhancing the atmosphere, a live DJ sets the tone each evening from Tuesday to Saturday, from 7:00 PM to 11:00 PM, creating a lively backdrop for social dining. All Botanica experiences include food, soft drinks, and hot beverages, with premium brunch packages featuring mocktails.

The Vinyl Ember | Elevated Evenings

For a more intimate and curated culinary journey, The Vinyl Ember offers distinctive dining experiences centered around craftsmanship and flavor.

The Butcher’s Table, held every Wednesday from 6:00 PM to 11:00 PM, delivers a bold, meat-focused experience priced at SAR 320 (inclusive of VAT).

Meanwhile, Chef’s Table by Chef Michele, every Thursday from 6:00 PM to 11:00 PM, invites guests to indulge in a refined tasting journey. Featuring 5- and 7-course curated menus starting from SAR 450 (exclusive of VAT), the experience includes thoughtfully paired beverages, including mocktails, for a fully immersive evening.

A New Standard for Dining in KAFD

With its diverse culinary concepts, design-led spaces, and vibrant programming, Kimpton KAFD Riyadh continues to redefine the city’s dining landscape. Whether for business lunches, weekend brunches, or elevated evening experiences, each venue offers a unique way to connect, unwind, and savor the moment.

 

To book your table:

·        Botanica

·        The Vinyl Ember

·        Ziya Lounge

 

For Media Enquiries:

 

Mazen Haykal | mazen@theqode.com
Bader Jichi | bader@theqode.com
Mirey Hilal | mirey@theqode.com

 

About IHG Hotels & Resorts

IHG Hotels & Resorts (tickers: LON:IHG for Ordinary Shares; NYSE:IHG for ADRs) is a global hospitality company, with a purpose to provide True Hospitality for Good.

 

With a family of 20 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes with over 145 million members, IHG has more than one million rooms 6,700 open hotels in over 100 countries, and a development pipeline of over 2,200 properties:

 

·        Luxury & Lifestyle: Six SensesRegent Hotels & ResortsInterContinental Hotels & ResortsVignette CollectionKimpton Hotels & RestaurantsHotel Indigo.

·        Premium: voco hotelsRubyHUALUXE Hotels & ResortsCrowne Plaza Hotels & ResortsEVEN Hotels.

·        Essentials: Holiday Inn ExpressHoliday Inn Hotels & ResortsGarner hotelsavid hotels.

·        Suites: Atwell SuitesStaybridge SuitesHoliday Inn Club VacationsCandlewood Suites.

·        Exclusive Partners: Iberostar Beachfront Resorts.

 

InterContinental Hotels Group PLC is the Group's holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work across IHG's hotels and corporate offices globally.

 

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.

 

About Kimpton

Kimpton, part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, pioneered the concept of hotels combining sophisticated, playful design with a more human guest experience in the U.S. Founded in 1981, the San Francisco-born luxury lifestyle brand now operates more than 80 properties and over 100 restaurants, bars and lounges across urban locations, resort destinations and up-and-coming markets globally. From inspiring design and expansive experiences to forward-thinking flavors that feed the soul, Kimpton spaces act as vibrant hubs for sparking authentic human connections. Every detail is thoughtfully curated and artfully delivered so that guest experiences remain meaningful, unscripted and inspired. For more information, visit KimptonHotels.com

 

About Kimpton KAFD Riyadh

Kimpton KAFD Riyadh is the first Kimpton property in Saudi Arabia, introducing the brand’s signature approach to heartfelt hospitality and design-led luxury in the heart of Riyadh. Located within the landmark King Abdullah Financial District (KAFD), the hotel is set to become a vibrant new hub for both business and leisure travelers.

 

As the first hotel to open in KAFD, Kimpton KAFD Riyadh blends contemporary design with warm, unscripted service - welcoming guests to experience the city in their own way. The hotel features thoughtfully curated guest rooms and suites, dynamic dining venues led by an award-winning culinary team, and inspiring spaces for connection and creativity.

A reflection of both the brand’s global spirit and the richness of its local setting, Kimpton KAFD Riyadh offers a refreshingly personal experience in one of the region’s most exciting lifestyle destinations.

 

For more information, visit: https://www.ihg.com/kimptonhotels/hotels/us/en/riyadh/ruhka/hoteldetail

 

About KAFD

Situated in the Saudi capital, Riyadh, KAFD is an iconic destination that merges the worlds of business and lifestyle in a digitally integrated and sustainable ecosystem, transforming the way contemporary communities live, work, and play. The destination is owned and managed by King Abdullah Financial District Development and Management Company (KAFD DMC), which was established in 2018 and is a PIF Company.

 

With a vision to build a dynamic city of tomorrow, the Kingdom’s first vertical city solution, spanning 1.6 million square meters with 95 buildings designed by 25 world-leading architectural firms, has not only shaped the skyline of Riyadh but also transformed the city's economic landscape and redefined the essence of urban living. It is the world’s largest LEED platinum-certified business and lifestyle district, epitomizing Saudi Arabia’s vision for economic diversification, quality of life, and sustainable development.

 

For further details about KAFD, please visit www.kafd.sa

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Jeddah home sales reach new highs with 30,500 annual transactions worth SAR36.6 billion – Cavendish Maxwell

Manal Saleh

 

 

 

 

-         Dammam dominates Saudi residential growth chart as sales values rise 30%

 

-         New reforms set to deepen investor interest in KSA real estate

 

 

 

 

Riyadh, Saudi Arabia, 2 April 2026 – Residential property sales in Jeddah set a new annual record, with 30,500 transactions collectively worth SAR36.6 billion (US$9.75 billion) in 2025, says real estate advisory and property consultancy, Cavendish Maxwell.

 

Total sales values rose by almost 15.4% year-on-year in Jeddah, where the average transaction reached SAR1.2 million (US$320,000), according to Cavendish Maxwell’s 2025 KSA Residential Real Estate performance report.

 

Dammam – the rapidly emerging property hotspot in KSA’s Eastern Province – secured sales worth SAR10.7 billion (US$2.85 billion) across 9,500 transactions last year – an increase of almost 30% in values and 19% in volumes.

 

In Riyadh, buyers purchased 56,600 residential units in 2025, with a total sales value of SAR96.2 billion (US$25.65 billion). While Riyadh’s average transaction value reached a new high of SAR1.7 million (US$450,000), sales declined 31% compared to 2024.

 

Siraj Ahmed, Director, Head of Strategy & Consulting at Cavendish Maxwell, said: “KSA’s three major residential markets – Riyadh, Jeddah and Dammam – delivered contrasting performances in 2025. Jeddah showed resilience with its highest sales volumes for several years and is expected to maintain stable growth in the future. Dammam, where property is more affordable compared to other cities, was the standout performer and is poised for sustained growth supported by competitive pricing and robust economic activity in the region.

 

“In Riyadh, affordability constraints and elevated financing costs led to a decline in purchasing power and buyer activity. Although transactions were down year-on-year, population growth, urbanisation and housing initiatives should support long-term market demand. We expect a recalibration of the market as new supply, the 5-year rent freeze and White Land Tax reforms make property more competitively priced and lead to a recovery in market activity.

 

“External factors including oil market volatility and geopolitical tensions of course warrant close monitoring, but Saudi’s residential market remains well positioned, supported by strong demographic drivers, ongoing infrastructure investment and a continued commitment to Vision 2030.”

 

Inventory and future supply

 

Riyadh’s residential supply continued to expand last year, when 13,000 new units came to the market bringing the total inventory to 1.93 million. Around 63,000 homes are scheduled for completion in 2026 and 2027, but actual deliveries could be lower, as was the case in 2025.

 

“The expansion in supply is further supported by the recent rise in White Land Tax, which encourages landowners to develop empty plots of land and accelerate delivery timelines,” said Ahmed. “The full impact of this reform will likely materialise through this year and beyond, with the gap between demand and supply gradually narrowing, in turn easing price pressure and enhancing affordability.”

 

Jeddah’s residential property inventory is now just under 1.1 million, after the completion of 4,000 units last year. The city has a pipeline of 18,000 new units this year and another 22,000 in 2027, by which time total residential stock is projected to reach 1.14 million. However, as seen in Riyadh, actual completions may fall short of original forecasts.

 

Dammam delivered 500 units last year, bringing its total to 430,000. Around 15,000 new homes are expected by the end of 2027. The city’s residential sector is expected to become even more competitive, giving buyers more choice and better bargaining power.
 

 

 

 

 

Sales prices and rental rates

 

Property prices in Riyadh rose last year, with apartments reaching SAR6,245 (US$1,713) per square metre and villas SAR5,640 (US$1,500), an increase of 6.6% and 9.7% respectively. There were similar hikes in the rental market, with apartments up just over 10% and villas 9.6%. The 5-year rent freeze, introduced last September to address affordability concerns, led to early signs of rent moderation in Q4.

 

In Jeddah, apartment prices increased by 1.2% to SAR4,385 (US$1,170) per sqm, with villas up 3.2% to SAR5,185 (US$1,382). The rental market saw a mixed performance: the average cost of leasing an apartment jumped 4.7%, while villa rents were down by 0.7%.

 

Over in Dammam, apartment prices rose 5.2% compared to 2024 with villas up 2.8%. Apartment rents were up 4.1% and villas 2.1%.

 

 

Saudi Arabia’s new foreign ownership law

 

KSA’s new foreign ownership law, introduced in January, allows non-Saudi individuals and companies to invest in Saudi real estate.

 

The changes represent a strategic recalibration of KSA’s approach to foreign investment. By clearly defining who can buy, where, and under what conditions, KSA has transformed its real estate market from a restricted asset class into a legitimate investment destination.

 

Historically, non-Saudi residents could buy property under a restrictive framework, typically limited to one residential unit and subject to regulatory approval. Now, non-Saudi residents, non-residents, and premium residency holders can acquire property within designated zones. Outside these areas, ownership is limited to residents, who are generally allowed one property for personal use. In Makkah and Madinah, ownership remains tightly controlled and largely limited to Muslims under specific conditions, in line with religious and regulatory considerations.

 

Saudi companies with foreign shareholders can own real estate, but their eligibility is governed by regulations aligned with the Capital Market Authority, meaning listed companies can participate subject to compliance. Unlisted Saudi companies generally have more flexibility, including acquiring real estate for operational needs such as staff housing or business activities.

 

Download the full report here.

 

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The ‘Invisible Cubicle’: How the Galaxy S26 is Solving the Open-Office Privacy Crisis in Riyadh’s Business Districts

Manal Saleh

As the Kingdom’s corporate landscape shifts from traditional walled offices to vibrant, open-plan environments, a new tension has emerged: the struggle for visual privacy. For executives and project leads, the "open-office" dream often feels like a security nightmare when reviewing confidential expansion plans or sensitive budget sheets.

The Galaxy S26 Ultra is being hailed as the "Invisible Cubicle" for the modern professional. Its Privacy Display technology solves the office’s greatest vulnerability the "over-the-shoulder" glance. Utilizing hardware-level light directionality, the Galaxy S26 Ultra ensures that while the user sees a crisp, high-resolution display, colleagues sitting just a desk away see only a dark screen. This allows for total productivity in collaborative zones without the fear of accidental data exposure. In a region where corporate confidentiality is a pillar of business success, the Galaxy S26 Ultra provides a personal "secure zone" that moves with the professional, from the desk to the coffee lounge.

 

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Your Privacy is Our Concern: Why the Galaxy S26 Ultra is the New Essential for the Privacy-Conscious Women in Saudi Arabia

Manal Saleh

In the modern Kingdom, the Saudi woman is a leader, an entrepreneur, and the heart of her social circle. Her smartphone is her constant companion a place where she keeps her most cherished family memories, manages high-level business, and stays connected with friends. However, in a culture that deeply values the sanctity of a woman’s private world, the "openness" of a standard mobile screen has often felt like a compromise.

The Galaxy S26 Ultra is changing the narrative by introducing a technology that honors the traditional value of privacy.

Its Privacy Display serves as a sophisticated digital shield, ensuring that a woman's screen remains a private sanctuary, even in the most crowded environments. Whether she is in a bustling Riyadh café, at a university lecture, or in a shared social lounge, the pixel-level design ensures that her personal photos, private messages, and sensitive documents are visible only to her.

What makes this innovation truly resonate is its Customizable Activation. A user can set her device to automatically engage the privacy filter whenever she opens her photo gallery or private messaging apps. This means she can navigate her digital life with total confidence and grace, knowing that her "private circle" remains private. It is more than just a security feature; it is an acknowledgment of her right to discretion, providing a premium experience that respects her boundaries without ever asking her to hide her technology.

 

منذ يومين . News

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The Digital ‘Solitude’: How Modern Innovation is Honoring the Timeless Saudi Value of Privacy in Public Spaces

Manal Saleh

 

In the heart of Riyadh’s vibrant coffee culture and the refined social circles of Jeddah, there is a silent, deeply respected rule: the sanctity of one’s personal space. For the Saudi citizen, the concept of privacy in one’s family matters, personal conversations, and digital presence is a cornerstone of daily life. However, as our lives become increasingly digital, maintaining this boundary in public places has become a modern challenge.

The introduction of the Galaxy S26 Ultra is being welcomed as a thoughtful fusion of cutting-edge engineering and traditional Saudi values. Its Privacy Display technology acts as a digital "Sitra" (shield), ensuring that what is on a user’s screen is for their eyes only. Built with a revolutionary pixel-level architecture, the display remains vivid and crystal-clear when viewed directly, yet appears as a darkened, obstructed screen to anyone standing to the side.

Whether a professional is reviewing family photos in a busy mall or a student is messaging home from a crowded university hall, the S26 ensures that their private world remains theirs alone. This isn't just a technical feature; it is a tool of empowerment that respects the local etiquette of discretion. By allowing for Customizable Privacy Activation, the device can automatically shield the screen when sensitive apps are opened, providing peace of mind without compromising the premium visual experience. In a society that cherishes the balance between modern progress and traditional boundaries, the S26 is setting a new benchmark for what it means to be truly secure.

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QS WORLD UNIVERSITY RANKINGS BY SUBJECT 2026: ISTITUTO MARANGONI ENTERS THE GLOBAL TOP 50 FOR ART & DESIGN (#45)

Manal Saleh




 Istituto Marangoni has achieved a significant milestone in the QS World University Rankings by Subject 2026, entering the Top 50 institutions worldwide for the first time in the Art & Design category, ranking #45.


This new result marks a notable advancement compared to previous editions of the ranking, where the institute was positioned within the global Top 100. Moving from the Top 100 bracket to 45th place reflects a consistent growth trajectory and an increasingly strong recognition of the academic value and quality of education delivered by Istituto Marangoni.


The improvement is also clearly reflected in the ranking’s key indicators. The Overall Indicator shows a significant increase, rising from 61.2 to 67.7, while Academic Reputation improves from 62.3 to 67.3, highlighting the institute’s growing recognition within the international academic community.


Particularly noteworthy is the rise in the Employer (Industry) Reputation Indicator, which increases from 51.4 to 71.4—one of the most substantial improvements recorded. This result confirms Istituto Marangoni’s strong connection with the creative industries and its ability to prepare highly qualified professionals who are ready to successfully enter the workforce.


The achievement in the QS Ranking 2026 is the result of a sustained and strategic commitment, with Istituto Marangoni investing in innovation, academic development, and the continuous enhancement of its educational offering, while maintaining close dialogue with leading stakeholders across the fashion, design, and creative sectors.


“Entering the global Top 50 of the QS Ranking represents an extremely significant milestone for us,” commented Stefania Valenti, Managing Director of Istituto Marangoni. “The substantial increase in Employer Reputation in particular demonstrates how strongly our educational model is recognised and valued by the industry, which continues to select our graduates for their preparation, creativity, and contemporary vision.”


Entry into the global Top 50 is not only a prestigious achievement, but also an international recognition of an educational model that successfully combines academic excellence, creativity, and strong integration with the professional world.

This positioning further consolidates Istituto Marangoni’s role as a global benchmark in creative education, confirming the institute’s ability to continuously evolve in response to the needs of an ever-changing industry.



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The Visual Vault: How Hardware Innovation is Securing the MENA Region’s Multi-Billion Dollar Mobile Banking Shift

Manal Saleh

The MENA region is currently a global leader in the transition to a cashless society, with mobile banking and digital investment platforms becoming the primary tools for wealth management. Yet, as our financial lives move to the "open-air office" of coffee shops and public squares, a new vulnerability has emerged: visual hacking. A password is only secure if no one is watching you type it.

The Galaxy S26 Ultra is establishing a new industry benchmark for financial security with its Customizable Privacy Activation. Unlike traditional software-based security, this hardware-level solution allows users to link the Privacy Display to specific financial apps. The moment a banking portal or investment dashboard is opened, the screen’s light directionality narrows, creating a "visual vault" that only the owner can see. As regional investors move faster and more mobile than ever before, this innovation ensures that a "public" transaction remains a strictly private affair.

 

منذ يومين . News

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COOL INC. BRINGS TO THE KINGDOM BERENJAK, A PERSIAN DINING CONCEPT AT VIA RIYADH, ALL THE WAY FROM LONDON

Manal Saleh

 

Cool Inc. brings the globally acclaimed Persian restaurant Berenjak to Riyadh, opening its first permanent location at VIA Riyadh following its previous critical success during Riyadh Season.

 

Riyadh, Saudi Arabia, 1st April 2026: Berenjak, the acclaimed London-born Persian restaurant known for re-imagining traditional Persian cuisine, today opens its doors at its first permanent venue in the Kingdom, located at VIA Riyadh. This new venture from London follows the success of the Berenjak pop-up in the same location in February 2025 - a critically acclaimed part of Riyadh Season - and marks a significant new chapter in the brand’s international journey.

Berenjak is the vision of Kian Samyani, which is a modern expression of the kebabi houses, refined for today whilst being rooted in time-honoured family recipes and memories, coming all the way from London. Operating in collaboration with Cool Inc., the Riyadh venue compliments existing outlets in the United Kingdom, United States and the Middle East, bringing a fresh and distinctive dining philosophy to Riyadh, enriching the diversity of Saudi Arabia’s food scene and reaffirming Riyadh’s expanding position as a premier gastronomic destination.


At Berenjak Riyadh, guests are invited into a space where open-fire cooking and live kitchen take centre stage, bringing energy, warmth and authenticity to every meal. Following the core principles that define all JKS Restaurants, the team showcases an unwavering focus on delivering an exceptional dining experience, where every moment is driven by passion. Generosity, a key pillar of Persian cuisine is woven throughout the experience from complimentary dishes to a genuine care for guests, making it a fundamental part of what Berenjak offers with a warm cozy communal set up at Via Riyadh.

The Berenjak menu celebrates Persian dishes, featuring a range of Mezzeh-style sharing plates, charcoal-grilled kebabs, khoreshy (stews), rice and salads. Dishes are prepared using traditional Persian tools such as the mangal barbecue, and vertical rotisserie, all crafted with the finest seasonal ingredients and Persian influences from London of saffron, pomegranate and herbs.

As the brand reflects, “our story began with a grain of rice, and it has brought us here,” a journey that continues in Riyadh, where tradition and innovation come together to shape Berenjak’s next chapter by Cool Inc. VIA Riyadh. Reservations are now open

-ENDS 

منذ يومين . News

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In partnership with UNICEF, British Council Launches Safeguarding Toolkit to Support Partner Schools in Saudi Arabia and the Gulf in Addressing Digital Risks and Low Disclosure

Manal Saleh

 

 

Riyadh, Kingdom of Saudi Arabia – 1st April 2026:  The British Council has launched a new global Safeguarding Toolkit, developed in partnership with UNICEF, to help Partner Schools, in the Middle East and North Africa region strengthen early identification, proportionate action and consistent safeguarding practice.

 

Across the Middle East and North Africa, safeguarding risks are often hidden rather than absent. Digital exposure has increased the risk of online grooming, while social stigma can prevent children from speaking out. UNICEF and the ITU report that one in three internet users worldwide is a child, increasing exposure to manipulation online. The World Health Organization estimates that one in seven adolescents lives with a mental health condition, often intersecting with safeguarding concerns in school settings. Yet the persistent gap is not awareness; it is implementation. Many schools have safeguarding policies, but everyday decision-making can vary.

 

Fakhar Jaffery, Exams Director, Kingdom of Saudi Arabia, Kuwait and Bahrain at the British Council, said:Like their counterparts, some schools in Saudi Arabia are navigating a rapidly changing landscape covering digital risks*- ranging from wrongful use of AI to online bullying and harassment. At the same time, stigma can make disclosure difficult for many students. This Toolkit provides school leaders, teachers and the wider community with the structure needed to recognise concerns early and respond consistently, ensuring safer learning environments for students.’

 

Almudena Olaguibel, Child Protection Officer at UNICEF Spain, said: ‘The Safeguarding Toolkit reflects a shared understanding between the British Council and UNICEF that effective protection depends on systems, not improvisation. As safeguarding risks become more complex and less visible, preparation, clarity and shared responsibility across school communities are essential.’

 

Designed as a practical, role-based implementation resource for everyday school use, the Toolkit supports a whole-school approach that reduces reliance on individual judgement. It clarifies responsibilities, strengthens recording, follow-up, establishes shared thresholds and escalation routes.

 

As safeguarding concerns increasingly move between online and offline environments, the Toolkit helps schools respond more consistently to risks including online grooming, harassment, coercion, impersonation and AI-generated sexual imagery, enabling earlier intervention before concerns escalate.

 

Rolling out across 2,500+ British Council Partner Schools globally, reaching nearly 1.7 million students, the Toolkit is designed to be adaptable across local legal contexts while maintaining consistency across an international school network.

 

The Safeguarding Toolkit is available to the media upon request.

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When a Challenger Brand Decides to Save Lives Instead of Selling Cars How Najm Suhail turns real-world risk into real brand relevance

Manal Saleh


In Saudi Arabia, the relationship with the desert is different. It is part of everyday life, part of how people explore, gather, and move. But this reality demands systems that can keep up. Because connectivity is not always there, and when it disappears, so does the sense of control.

This is where Najm Suhail begins.

Developed in collaboration between GWM TANK and Social Clinic, the platform is rooted in a clear and urgent problem. Every month, rescue teams respond to more than a hundred desert incidents, many involving young drivers and off-roaders who rely entirely on their phones. The issue is not being adventurous. It is dependency.

A generation raised on instant access has never needed to think beyond it. The moment signal drops, decision-making collapses. The instinct is to keep moving, often turning a manageable situation into a dangerous one.


Najm Suhail is not a message about safety. It is a system designed for when safety becomes critical. A device and platform that prepares drivers before entering the desert, guides them when they lose direction, and supports them when situations escalate.

What makes it effective is not the technology. It is the removal of complexity.

When disorientation happens, the platform delivers one clear action. Retrace. Move. Or stay. This clarity is the idea. In moments of stress, people do not need more information. They need certainty. Najm Suhail turns panic into direction and hesitation into action.

More importantly, it moves beyond communication. This is not a campaign that lives in content. It lives in behavior. The device becomes part of the journey, present at the moment risk begins and relied on when things go wrong. The tone is grounded, local, and respectful.

For GWM TANK, the impact is strategic. Entering a market dominated by heritage brands, it had no authority to speak about the desert. Najm Suhail created that authority through action. Instead of claiming performance, the brand demonstrates responsibility. Instead of competing on legacy, it competes on relevance.

Najm Suhail is more than a device or campaign. It is a statement of intent. A reminder that the future of advertising will be defined by what brands build.

Further details on Najm Suhail are available at https://najmsuhaylgwm.com

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HUAWEI Mate 80 Pro: The Phone That Takes Pro Photos For You

Manal Saleh

 

 

Alriyadh , 30 March 2026 The Mate series once represented the pinnacle of smartphone innovation. Now, the series returns to the global stage after a brief hiatus. Building on the Mate series’ strong tradition of pioneering technology, the Mate 80 Pro sets new standards in imaging authenticity, durability, performance, and intelligence. At a time when innovation among standard slab smartphones appears to have stalled, the Mate 80 Pro emerges as a serious contender for the best flagship smartphone of the year.

 

Capturing Reality with True Fidelity

The HUAWEI Mate 80 Pro revolutionises mobile photography with its True-to-Color Camera System. Compared to the previous generation, this system achieves a 43% improvement in colour reproduction to guarantee authentic, professional-grade results in any scenario. The system is powered by a premium 50 MP Ultra Lighting Main Camera featuring a large 1/1.28-inch sensor. This flagship main sensor captures significantly more light and detail than those of previous generations, providing superior low-light capabilities and lifelike textures.

 

The true strength of the Mate 80 Pro lies in its True-to-Color Camera. This camera system boasts 96% better light intake to offer more accurate, true-to-life detail in low-light conditions. Additionally, DCG HDR technology enhances dynamic range by 300% when compared to the previous generation, preserving details and contrast even in strong backlight scenarios.

 

The Mate 80 Pro's 48 MP Ultra Lighting Telephoto Macro Lens supports 4x optical zoom and a minimum focus distance of 5 cm, unlocking effortless close-up and long-range shooting to support stunning clarity and enchanting bokeh. For capturing wide canvases, there is the 40 MP ultra-wide-angle camera.

 

Built to Endure Adventures

The HUAWEI Mate 80 Pro features the Super Durable Architecture, providing comprehensive protection without compromising elegance. The 2nd Generation Kunlun Glass offers 20x greater drop resistance than conventional glass, safeguarding the display from accidental falls. In addition, the ultra-durable vegan fibre back panel boosts impact resistance by 5x, all while maintaining a silky scratch- and wear-resistant texture.

 

The device also has an IP68 rating for dust and water resistance (up to 6 m depth) and an IP69 rating for high temperatures and high-pressure jets, offering a multi-layer shield against spills, rain, and dust. This makes the Mate 80 Pro an ideal companion for splash days, workouts, or rainy commutes.

 

Powerful Performance

The HUAWEI Mate 80 Pro supports all-day usage thanks to a huge 5750 mAh battery, which can be rapidly recharged through 100 W wired SuperCharge or 80 W wireless SuperCharge. The device also comes equipped with the industry-first SuperCool Dual Phase Change Heat Dissipation System, capable of boosting thermal conductivity by 16% and reducing temperature rise by 33%. This allows the phone to remain 1°C cooler during gaming and 2.5°C cooler during HD streaming compared with the previous generation—ensuring smooth, lag-free performance under heavy loads.

 

Dual space ring design

The HUAWEI Mate 80 Pro introduces a Dual Space Ring Design with a symmetrical aesthetic. The Mate 80 Pro is available in three colours inspired by nature: Gold, Green, and Black. Paired with a silky, ultra-durable vegan fibre back panel, the phone offers a premium feel.

 

A Smarter Experience

The HUAWEI Mate 80 Pro integrates innovative AI features for exceptional creativity. With AI Remove, users can effortlessly erase unwanted elements like passers-by or clutter, after which backgrounds are seamlessly reconstructed. AI Best Expression is capable of analysing burst shots and then merging everyone's best faces into a single image, creating timeless group photos. In addition, AI Composition provides real-time framing guidance for professional-level shots, while Two-Way AI Noise Cancellation filters ambient noise for crystal-clear calls in noisy environments.

 

The HUAWEI Mate 80 Pro will be available for pre-order in the Kingdom of Saudi Arabia starting April 1st at 3699 SAR with valuable gifts offered through the Huawei online store and several authorized retailers.

 

-END-

 

 

About HUAWEI Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others.

In Jan 2023, Brand Finance reveals Global 500 2022 list of the world’s most valuable brands, Huawei ranks No. 31, Huawei’s brand value is US$44.3 billion.

In 2023, our total R&D spending reached more than USD 23 billion, representing 23.4% of Huawei’s total revenue. The total R&D investment over the last decade now exceeds USD 154 billion.

For more information, please visit: consumer.huawei.com/sa

For regular updates on HUAWEI Consumer BG, follow us on:

Facebook: facebook.com/HuaweiMobileKSA

Twitter: twitter.com/HuaweiMobileKSA

YouTube: youtube.com/Huaweimobileksa

Instagram: instagram.com/HuaweiMobileKSA

منذ 3 أيام . News

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HP Demonstrates Its Vision for a Connected, Intelligent Ecosystem Across Devices and Spaces with the Introduction of HP IQ

Manal Saleh


News Highlights:

·        HP announces HP IQ,1 a workplace intelligence layer that can coordinate experiences across HP devices through local, on-device AI capabilities and proximity-based connectivity, helping reduce digital friction and improve productivity.

 


Riyadh, Saudi Arabia, 31 March 2026 - At HP Imagine 2026, HP Inc. (NYSE: HPQ) outlined its vision for a connected ecosystem of intelligent devices, designed to make work more seamless across devices, spaces, and experiences. Powered by HP IQ, HP is bringing local, on-device intelligence and proximity-based connectivity together with enterprise manageability to unlock new levels of employee productivity and collaboration across select HP AI PCs and workplace devices.

 

“HP’s vision for the future of work is a connected, intelligent ecosystem that helps work flow across devices, spaces, and the moments in between,” said Tuan Tran, President of HP’s Technology & Innovation Organization. “HP IQ is how we connect those experiences, reducing digital friction for employees while fitting into the environments IT already manages, so organizations can bring these experiences to life with confidence.”

 

On-Device Intelligence, Right Where Work Happens

According to the HP 2025 Work Relationship Index, access to the right tools and technology is a key enabler of the employee experience . HP IQ brings that promise to life with powerful, on-device intelligence–transforming the HP devices that employees use every day into context-aware partners. Debuting on the next generation of HP EliteBook X G2 PCs, HP IQ’s initial on-device AI experiences are planned to include:

·        Ask IQ: Responds to text and voice inputs, surfacing intelligent, contextual answers and guidance.

·        Analyze: Helps users interact with personal files (including PDF, TXT, DOC, PPT) to get summaries and actionable insights.

·        Notes & Knowledge: Keeps a running record of interactions so employees can pick up where they left off and organizes notes so they can be searched and shared more easily.

·        Meeting Agent: Quickly captures ideas or records notes during a meeting without forcing app switching, helping participants stay focused.

Additional AI capabilities are planned to roll out to more HP devices later this year.

Friction-Free Collaboration Across the HP Ecosystem

HP IQ introduces HP NearSense,3 a new spatial intelligence that helps devices discover, connect, and collaborate, simplifying transitions between tasks and environments. HP NearSense helps people move work between nearby devices more easily by enabling real-time sharing of context and capabilities. This foundation is planned to power new functionality on HP EliteBook X G2 AI PCs and other select HP notebooks.
Over time, HP NearSense is planned to expand across the HP ecosystem to HP Poly video conferencing solutions,5 print devices, desktops, workstations, peripherals and more, to enable future proximity-based experiences such as fast devices discovery, simplified setup and pairing, PC casting to nearby dispalys, and seamlessly prinitng and scanning in nearby devices.

 

Adaptive, Intuitive AI that Keeps Employees in their Flow

Employees access HP IQ capabilities through its new Visor interface on the PC, that surfaces relevant actions in real time, without disrupting their workflow. Designed for natural voice and text interaction, it adapts to user context to deliver a more intuitive and seamless experience.

Secure, Local-First by Design, with Hybrid Architecture to Support When Needed

HP IQ is based on a local, 20B-parameter model, with responsive intelligence while keeping data secure and accessible even in low-connectivity environments. It runs experiences on-device and only uses the cloud when permitted, helping organizations maintain control over sensitive information.

 

Built for the Workplace – and for IT

HP IQ is built for modern workplace environments where intelligent experiences need to operate reliably across devices and spaces.  Configuration, policy, updates, security, and compliance can be governed  through the HP Workforce Experience Platform (WXP), HP’s control plane for workforce management.

 

"As HP IQ introduces a new intelligence layer across devices and workspaces, WXP operates above it as a trusted control plane for IT, delivering unified visibility, built-in security, seamless manageability, and proactive remediation across the device fleet,” said Manoj Leelanivas, President of HP Solutions. “Together, on-device AI and WXP enable HP to deliver intuitive, high-performance user environments while giving organizations the governance and actionable insights needed to thrive in the future of work."

 

 

Availability

HP IQ has been introduced at HP Imagine 2026, with early access starting on select HP AI PCs in Spring 2026. With broader availability rolling out to more products across the HP portfolio starting in Half Two of 2026.

 

More information on today’s news at HP Imagine can be found  here.

منذ 3 أيام . News

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Novo Nordisk A/S: Wegovy®️ HD (semaglutide 7.2 mg) approved in the US, providing 20.7% mean weight loss

Manal Saleh


Wegovy®️ HD demonstrated a mean weight loss of 20.7%1, and around one-third of patients achieved 25% or greater weight loss in the STEP UP trial

First US FDA approval of a GLP-1 treatment under the Commissioner’s National Priority Voucher pilot programme, for products addressing critical US national health priorities

Wegovy®️ HD complements Wegovy®️ 2.4 mg, which is already approved in the US for weight management and cardiovascular risk reduction

Novo Nordisk expects to launch Wegovy®️ HD in the US in April 2026


 Novo Nordisk today announced that the US Food and Drug Administration (FDA) has approved Wegovy®️ HD (once-weekly injectable semaglutide 7.2 mg) to reduce excess body weight and maintain weight reduction long-term. The FDA awarded a Commissioner’s National Priority Voucher for Wegovy®️ HD, accelerating its review and underscoring its potential to address critical patient needs and national health priorities in the US.

The accelerated approval is based on results from the STEP UP trial programme. In the STEP UP trial, semaglutide 7.2 mg injected once weekly demonstrated 20.7%1 mean weight loss in participants with obesity, and approximately one in three people experienced 25% or greater weight loss. In the STEP UP type 2 diabetes (T2D) trial, in participants with obesity and type 2 diabetes, semaglutide 7.2 mg demonstrated a mean weight loss of 14.1%1. In both trials, the well-known safety and tolerability profile of semaglutide was reaffirmed with semaglutide 7.2 mg, which was comparable to previous trials with semaglutide for weight management.

 “Since its launch in 2021, Wegovy®️ has transformed the lives of many people living with obesity and helped them achieve meaningful weight loss and important cardiometabolic benefits, including an unprecedented reduction in cardiovascular risk,” said Mike Doustdar, president and CEO of Novo Nordisk. “Earlier this year, we launched the Wegovy®️ pill, and with the accelerated approval of Wegovy®️ HD, we are introducing a new offering for our injectable semaglutide that provides even greater weight loss of approximately 21%. At Novo Nordisk, our goal is to provide innovative therapies that support healthier lives for people living with obesity, and we look forward to launching Wegovy®️ HD to help even more people reach their weight and health goals.”

Novo Nordisk expects to launch Wegovy®️ HD in a single-dose pen in the US in April 2026.

Wegovy®️ 7.2 mg is already approved for adults with obesity in the EU and the UK. Novo Nordisk expects regulatory decisions in the EU and the UK on semaglutide 7.2 mg in a single-dose pen in the second half of 2026.

منذ 3 أيام . News

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Zuma Brings Its Renowned Weekend Brunch to Riyadh with Signature Japanese Flavours


Manal Saleh


 

Riyadh, Saudi Arabia, March 15, 2026 – This spring, Zuma invites guests to experience its renowned weekend brunch in Riyadh, designed for sharing and inspired by the restaurant’s signature contemporary Japanese flavours.

Over the upcoming Eid weekend, the brunch will be available on Saturday and Sunday from 1:00 PM to 4:00 PM, before returning to its regular schedule every Saturday from 1:00 PM to 4:00 PM. Diners can enjoy a curated menu of free-flow starters, choice of one main per person, a selection of sides, and unlimited desserts from the dessert room. A dedicated children’s menu is also available, featuring various Zuma favourites thoughtfully designed for younger guests to enjoy the brunch experience.

Crafted by Zuma’s Head Chef, the Shūmatsu Menu is served as a set menu for the entire table. The experience begins with an unlimited selection of signature starters, including shrimp tempura with lime and chilli dip, chilli lemon chicken karaage, prawn maki with tenkasu, avocado and wasabi mentaiko sauce, and more. Vegetarian options such as spicy fried tofu and Japanese potato salad are also available, while guests may request a chef’s selection of sashimi and nigiri.

 

For the main course, each guest selects one dish from a range of options, including marinated lamb chops with pickled baby onion and myoga, salmon teriyaki with pickled cucumber, spicy beef tenderloin with sesame, red chilli and sweet soy, barley miso-marinated baby chicken roasted on cedar wood, and miso-marinated black cod wrapped in hoba leaf. Vegetarian options include yakisoba with seasonal vegetables and spicy fried tofu with avocado and Japanese herbs.

 

Each main is served with a selection of sides, including steamed rice with sesame and seaweed, Japanese mushroom rice, sweetcorn with shiso ponzu butter, and roasted whole potato with chilli ponzu butter and lime.

 

The brunch concludes with a choice of unlimited desserts in Zuma’s dessert room, showcasing seasonal creations alongside Zuma favourites. Guests can also enjoy two signature non-alcoholic cocktails.

 

With its vibrant atmosphere, signature flavours, and carefully curated menu, Zuma’s weekend brunch in Riyadh offers a lively and celebratory dining experience, perfect for family gatherings, group celebrations, or a stylish weekend outing with friends.

 

 

During Eid Holiday: Saturday and Sunday

Regular Schedule: Every Saturday

Time:1:00 PM – 4:00 PM
Price: SAR 295 per person

Brunch Kids Menu (6-12PM): SAR135 per person

Under 6 years old: Complimentary

Reservations: www.zumarestaurant.com

Contact: 9200 14597

منذ 3 أيام . News

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Water. Reverse osmosis innovation

Manal Saleh


ACCIONA TESTS NEXT-GENERATION REVERSE OSMOSIS SYSTEM TO IMPROVE DESALINATION EFFICIENCY


 


INNOVATION AND CIRCULARITY

The system also explores new ways to increase circularity in desalination plants by generating renewable energy and producing cleaning chemicals directly from brine streams.


 


DUBAI, MARCH XX, 2026. ACCIONA has successfully tested a next-generation reverse osmosis configuration designed to improve the energy efficiency and sustainability of seawater desalination, as part of the European innovation project LIFE INDESAL.

The pilot system completed nearly two years of demonstration at the Leading Experimental Accelerator in Desalination (LEAD®️), located at the San Pedro del Pinatar desalination plant in Spain. The trials confirmed stable and efficient performance while producing high-quality permeate water (total dissolved solids (TDS) below 200 mg/L).

Results from the project show that the new configuration can reduce the energy consumption of reverse osmosis processes compared with conventional systems. The improvement is achieved mainly through the implementation of low-pressure multistage reverse osmosis, in which shorter pressure vessels enable a better flux distribution. Moreover, thanks to this configuration more tailored membrane-cleaning strategies can be applied to tackle fouling issues, which help optimize plant performance while maintaining high water quality.

Beyond energy savings, the project also explored new ways to enhance circularity in desalination plants by making use of brine streams generated during the process. During the demonstration phase, the system was able to generate renewable energy from brine (0.1 kWh per cubic metre of brine) by reverse electrodialysis and produce chemical reagents on site derived from the same stream applying electrodialysis with bipolar membranes.

This approach could allow desalination facilities in the future to generate the cleaning chemicals required for membrane maintenance directly within the plant, potentially increasing operational self-sufficiency while reducing the need for external chemical supply.

While the solution is currently at pilot stage, the configuration developed within LIFE INDESAL could potentially be scaled for use in future seawater desalination plants or integrated into existing facilities through partial retrofits.

With water scarcity becoming an increasingly pressing global challenge, improving the efficiency and sustainability of desalination technologies is a key priority in many water-stressed regions around the world.

The LIFE INDESAL project, coordinated by ACCIONA, has a total budget of €3.1 million and brings together several European partners, including the Department of Chemical and Biomolecular Engineering at the University of Cantabria, APRIA Systems, REDstack and REVOLVE.

The initiative highlights how innovation and international collaboration can help develop more energy-efficient and circular solutions for the future of desalination.

منذ 3 أيام . News

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MOZN Makes Largest Jump of Any Provider in Chartis FCC50, Rising 30 Spots to #16 Worldwide

Manal Saleh

MOZN is the only organization from the Middle East to be recognized among the world’s financial crime technology providers and the highest‑ranked year‑on‑year mover

Riyadh, Saudi Arabia, London, UK – March 30, 2026 – MOZN, a leading enterprise AI company, announced its recognition in the 2026 Chartis Financial Crime and Compliance 50 (FCC50) ranking, placing 16th globally among the world’s top financial crime technology providers. This milestone sees the company advancing 30 places from its rank last year, reinforcing its position as the only Middle Eastern‑based organization recognized in the report.

Published annually by Chartis Research, the FCC50 ranking and report evaluates leading vendors across key criteria including technology, innovation, strategy, and market impact. MOZN’s strong performance in this report reflects its continued investment in advanced AI capabilities and its commitment to delivering modern, high‑impact financial crime solutions for financial institutions worldwide.

At the center of this achievement is MOZN’s leading FOCAL platform, an end-to-end AI-native financial crime prevention platform built on a unified FRAML (Fraud + AML) architecture. FOCAL enables institutions to manage AML, fraud detection, sanction screening, and regulatory compliance within a single environment, while supporting faster deployment and improved operational efficiency.

In addition to its overall ranking, MOZN received multiple category recognitions, including the "Time to Value” award under the Financial Inclusion category and the “Portfolio Monitoring" award under the Functionality category. These accolades highlight the platform’s ability to deliver measurable impact, automate complex compliance processes, reduce manual workloads, and accelerate return on investment through its agentic AI capabilities.

“This recognition underscores the trajectory MOZN is on as we redefine how financial crime and fraud are addressed globally,” said Dr. Mohammed Alhussein, Founder and CEO of MOZN. “As regulatory complexity and financial crime risk continue to intensify, institutions need technology that delivers clarity, speed, and scale. Our continued rise in the FCC50 ranking reflects not only our strong growth, but the trust our customers place in us to protect their institutions, and the exceptional work of our teams who continue to build with purpose and precision.”

‘MOZN’s rapid rise in the FCC50 ranking reflects several recent investments in its FinCrime portfolio, which align with a solid strategic technology roadmap and material AI and GenAI initiatives,’ said Sean O’Malley, Research Director at Chartis. ‘These investments continue to generate strong results in most areas of MOZN’s core technology, notably its scalability and flexibility, analytics, model transparency and model development.’

MOZN’s placement as the only company in the Middle East in the FCC50 2026 ranking reinforces its role as a regional trailblazer with global ambitions. As financial institutions increasingly seek integrated, AI-driven compliance solutions, MOZN continues to expand its footprint globally, supporting organizations in navigating an increasingly complex financial crime landscape.

END

منذ 4 أيام . News

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GENESIS MAGMA RACING READY FOR FIA WEC DEBUT AFTER BUILDING TEAM FROM SCRATCH

Manal Saleh

   

           Genesis Magma Racing is set to begin its first FIA World Endurance Championship campaign just 499 days after the team was publicly announced

-                  Genesis will run the pair of GMR-001 Hypercars in the series as a fully manufacturer team, rather than in partnership with an existing external outfit

-                  Built from scratch, the team is based at Le Castellet in France and combines experience and approaches from across the range of motorsports

 

LIWA LE CASTELLET, France, March 29, 2026 — When Genesis Magma Racing was announced in Dubai in December 2024, it marked the first public steps in a huge task. With only 499 days between the announcement and the first race of the 2026 FIA World Endurance Championship (WEC), it was not just a car and an engine that needed to be built, but a whole team.

“No Alternative” to Entering WEC as a Full Manufacturer Team

The scale of the challenge was made even greater by the decision that Genesis would enter the WEC paddock as an in-house manufacturer team, rather than partner with an existing outfit. “Given the long-term objectives, there was absolutely no alternative,” explained Genesis Magma Racing Team Principal Cyril Abiteboul. “It was mandatory for us to do everything ourselves, instead of giving responsibility to a partner team, which would have been the easier thing to do.”



He continued: “This is the start of a long-term project for Genesis Magma Racing, and we wanted to start with our own soul, skill and people. Genesis also wants to understand motorsport as a manufacturer and bring that high-performance culture to the company. The only way to do this is to remove the firewall between the race team and the brand and take full control ourselves.”

What has been built is a team of 75 people representing 16 different nationalities. They are split between Genesis Magma Racing’s race base at Le Castellet in France, Hyundai Motorsport’s Headquarters in Offenbach, Germany, and the company’s nearby Technical Centre in Fechenheim, where the Genesis G8MR 3.2l Turbo V8 at the heart of the GMR-001 Hypercar is built. For the eight rounds of the 2026 FIA World Endurance Championship, starting with next month’s 6 Hours of Imola, they will join together in the paddock for Genesis Magma Racing’s debut season.

   

Team Assembled from Scratch Without Compromise

Within the team are specialists with a range of backgrounds representing not only endurance racing but across the motorsport spectrum, including 15 team members from Hyundai Motorsport, who moved to Genesis Magma Racing as part of the Trajectory Program. The assembled team brings a range of experience and approaches to an organization started from a blank sheet of paper.

Genesis Magma Racing Team Manager Anouck Abadie said: “Starting from a white page does have advantages. We could do what we thought was best for the team’s structure, without having to follow anything that had gone before. We were only focused on what we thought would work best. For the people too, we had everyone starting new, so we could put the right people in the right roles without any compromises or politics.”

The team structure was tested alongside the GMR-001 Hypercar through the second half of 2025. This culminated in the December test at Barcelona where 80% of the on-event team was present, validating Genesis Magma Racing’s operational plans for the 2026 season.

Setting up an entirely new facility, Genesis Magma Racing was also able to avoid compromise on the location for the race base. Specifically choosing a location close to both chassis partner ORECA and Circuit Paul Ricard, where the GMR-001 Hypercar completed its first tests, the team is run from a 2,900-square-meter workshop where the race cars will be prepared between races.

Genesis Magma Racing Operations Director Sebastien Metz said: “At the Genesis Magma Racing race base we have all the key departments and requirements of the team in one place. We have a dedicated area for the mechanics’ pitstop practice, and a space for remote engineering operations during each race weekend. It was important for us to have as much capability as we could within the team and workshop, and we have a perfect opportunity to do that.”

Team Clothing Design Features “Distinctly Korean” Hallmarks

Genesis Magma Racing team members will be instantly recognizable in the paddock, sporting team clothing featuring the signature combination of black and Magma Orange. Supplied by the team’s Official Team Apparel Partner, Kappa, the kit features the now-familiar geometric Genesis Magma Racing logo, with the traditional Korean hangul writing that inspires it included as a subtle tone-on-tone repeating design as the team remains true to its “distinctly Korean” philosophy.

The combination of colors holds strong meaning – the black representing the humble attitude and the brighter shade symbolic of the self-confidence and passion of Korean culture – as the team prepares to be the first manufacturer in the championship from the country.

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About Genesis Middle East & Africa

As a Korean design-focused brand, Genesis has introduced fascinating models that embody ‘athletic elegance’, including The G70, The G80 midsize sedan and The G90 flagship sedan, as well as The GV70, The GV80 & The GV80 Coupe. With Genesis distributors based throughout the Middle East and Africa region, Genesis is present with standalone showrooms in the region, with plans to expand further into the MEA region in the near future. For more information on Genesis and its new definition of luxury, please visit www.genesis.com

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منذ 5 أيام . News