Additional information about LG's complete product range is available at www.lg.com/sa

###

This announcement forms part of Lenovo’s strategic collaboration with ALAT, a Public Investment Fund (PIF)-owned company, aimed at accelerating Lenovo’s ongoing transformation and further expanding its global manufacturing footprint. As part of this collaboration, Lenovo and ALAT broke ground in February 2025 on a 200,000 sqm advanced manufacturing facility in the “Riyadh Integrated” area of the city operated by Special Integrated Logistics Zone (SILZ), which is expected to begin producing millions of “Saudi Made” devices by 2026.

In parallel, Lenovo is progressing plans to establish its RHQ in Riyadh. The RHQ will support Lenovo’s broader regional strategy, including investments in a flagship retail space, VIP customer center, R&D, marketing, and strategic partnerships across Saudi Arabia. The headquarters will be in the prestigious Al Majdoul Tower which is already home to a number of PIF entities, government entities, and tech companies.

Strategic Appointments to Drive Regional Growth

Lenovo has appointed Lawrence Yu as Head of Regional Headquarters, whilst Giovanni Di Filippo has been appointed as Vice President & General Manager for Lenovo Saudi Arabia, and Zoran Radumilo has been appointed Chief Technology Officer (CTO) for Lenovo Saudi Arabia.

Mr. Lawrence Yu, who has worked for Lenovo for 15 years, played a pivotal role in the completion of Lenovo’s strategic partnership with ALAT and the planning of the Riyadh manufacturing site. Previously serving as General Manager of Lenovo Retail Solutions globally, Mr. Yu led the division to record-breaking performance, achieving 40% annual revenue growth over five years. Under his leadership, the division also earned the prestigious Edison Award for Commercial Technology, only the second time in Lenovo’s history. Mr. Yu, who holds an MBA from Harvard Business School, has also worked closely with Lenovo’s Chairman and CEO during a transformative period for the company, contributing to major strategic deals and global expansion. In his current role, he oversees Lenovo’s regional headquarters, ALAT partnerships and manufacturing milestones, driving the company’s footprint in alignment with Saudi Arabia’s industrial and digital ambitions.

Mr. Di Filippo assumes responsibility for all business units within Lenovo Saudi Arabia, including the Intelligent Devices Group (IDG), Infrastructure Solutions Group (ISG), and Solutions & Services Group (SSG). With a proven track record as President of EMEA ISG, where he led market share growth from 6% to 14%, Mr. Di Filippo will spearhead Lenovo’s hypergrowth strategy in the Kingdom, fostering cross-portfolio synergies and advancing the company’s regional sales organization.

Mr. Radumilo brings over 25 years of global enterprise technology leadership to his role as CTO. His expertise spans AI, cloud, and software solutions, with a strong focus on emerging markets. Prior to joining Lenovo, he served as President of Global Emerging Markets and EMEA South & LATAM at industrial AI and software company IFS, contributing to the company’s growth from a USD 1 billion to USD 10 billion valuation. At Lenovo Saudi Arabia, Mr. Radumilo will lead sector-specific go-to-market strategies across key verticals including government entities, energy, telecommunications, smart cities, and financial services.

Establishing a Regional Hub for Innovation and Manufacturing

The leadership appointments coincide with Lenovo’s plans to establish regional headquarters in Riyadh. The RHQ will be located in Al Majdoul Tower in Riyadh. The tower, known for its iconic architecture and advanced infrastructure, reflects Lenovo’s commitment to operational excellence and innovation. Al Majdoul Tower is home to several PIF entities, as well as the Ministry of Industry and Mineral Resources and Humain, placing Lenovo at the center of Saudi Arabia’s innovation and industrial transformation landscape. The headquarters not only enhances Lenovo’s operational capabilities in the Kingdom, but also reinforces its commitment to Saudi Arabia’s Vision 2030 by fostering innovation, collaboration, and regional leadership from a central, future-ready location.

“The confirmation of Al Majdoul Tower as the future location of Lenovo’s Regional Headquarters, alongside the appointment of our new executive leadership team for Saudi Arabia and RHQ, marks a major milestone in our regional strategy,” said Matt Dobrodziej, Senior Vice President & President, Lenovo EMEA. “Through our strategic partnership with ALAT and investment in advanced manufacturing, we are proud to contribute to the Kingdom’s Vision 2030 by supporting industrial diversification, accelerating digital transformation, and enabling sustainable economic growth. Our initiatives in Saudi Arabia, including the RHQ, flagship retail space, and the Riyadh-based manufacturing facility are projected to contribute up to USD 10 billion to non-oil GDP by 2030, reinforcing our commitment to the Kingdom’s long-term development.”

-ends-

About Lenovo

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com and read about the latest news via our StoryHub.

About HUAWEI Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others.

In Jan 2023, Brand Finance reveals Global 500 2022 list of the world’s most valuable brands, Huawei ranks No. 31, Huawei’s brand value is US$44.3 billion.

In 2023, our total R&D spending reached more than USD 23 billion, representing 23.4% of Huawei’s total revenue. The total R&D investment over the last decade now exceeds USD 154 billion.

For more information, please visit: consumer.huawei.com/sa

For regular updates on HUAWEI Consumer BG, follow us on:

Facebook: facebook.com/HuaweiMobileKSA

Twitter: twitter.com/HuaweiMobileKSA

YouTube: youtube.com/Huaweimobileksa

Instagram: instagram.com/HuaweiMobileKSA

Dubai, United Arab Emirates, 19 August 2025: ‘Big-ticket’ events are playing a pivotal role in driving international tourism and accelerating economic growth, according to experts speaking recently at Arabian Travel Market (ATM) 2025. In the GCC alone, the event and exhibition market is expected to reach US$827 million by 2029, growing at a CAGR of 3.94%.

Following the global success of mega-events such as the FIFA World Cup Qatar 2022 and Expo 2020 Dubai, momentum is building across the region as Saudi Arabia prepares to host the 2034 World Cup.

Discussing the evolution and impact of these events, panellists including H.E. Khalid Jassim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority; Sebastien Doussin, Senior Vice President - Global Travel Services & Destination Management. Dnata and Noor Ahmad Hamid, CEO, Pacific Asia Travel Association (PATA), shared fascinating insights at ATM 2025, where the events industry was under the spotlight.  

The panel addressed how big-ticket events – so-called for their high value, cost and impact – have demonstrated their ability to attract millions of international visitors, boost hotel occupancy, stimulate infrastructure growth and generate long-term brand positioning for host destinations.

Highlighting the importance of understanding the long-term strategic value of big-ticket events beyond immediate sales, H.E. Khalid Jassim Al Midfa commented: “Big-ticket events provide a destination with an opportunity to establish brand positioning and exposure in a competitive global environment. These events play a vital role in supporting broader government objectives, but it is essential to invest in the right product for your destination.”

Doussin reaffirmed the importance of large-scale events in destination positioning, referencing the growth of the Abu Dhabi Grand Prix, the surge of international golfing tournaments throughout the UAE and the launch of NBA events in the capital. 

Commenting on the impact of technology on events, Doussin said: “Technology has already changed big-ticket events, especially in terms of distribution and customer experience. All of the ticketing for the FIFA World Cup in Qatar was completely digital through the official event app, offering flexibility and ease of use. Ultimately, technology enables an event to become more seamless, easier and enjoyable.”

Meanwhile, Hamid urged the industry to broaden the definition of big-ticket events to include exhibitions, conferences and cultural performances. He referenced Bangkok’s weekly concerts, which are mainly K-pop driven, as examples of how live entertainment extends tourist stays.

Supporting the panel’s observations, the ATM Travel Trends report highlights the rising appeal of live entertainment and sports in influencing travel decisions. Leisure events were outlined as the top opportunity for tourism growth among 50% of industry experts, as consumer demand for in-person and cultural experiences has increased significantly in recent years.  

The trend of combining traditional leisure and business travel, or ‘bleisure’, has also accelerated as increased remote working and flexible working visas have enabled more people to live and work overseas. Building on this, business travellers are often extending their stays in destinations, creating a new opportunity in this rapidly expanding sector.

The report also highlighted that business events (MICE) are emerging as a significant driver of tourism growth across the Middle East, complementing the region’s thriving leisure sector. Global business travel reached a record US$1.4 trillion in 2024 and is projected to rise to US$2 trillion by 2030. The Middle East is well-positioned to capture a growing share of this lucrative market, increasing from approximately 2.5% in 2024 to over 3% by the end of the decade, supported by world-class infrastructure, a strategic location, and an expanding schedule of high-profile events.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, concluded: “As big-ticket events continue to gain global prominence, their role in shaping the future of tourism, driving economic diversification and enhancing international reputation has never been more evident. The Middle East, with its strategic vision, world-class infrastructure and focus on innovation, is well-positioned to lead the next era of global event tourism.”

Building on the success of its inaugural edition, IBTM@ATM will return to ATM 2026, which takes place at the Dubai World Trade Centre from 4-7 May 2026, with a dedicated zone within Hall 3, highlighting the show’s strategic focus on the global business events sector.

Designed to facilitate high-value connections, the zone allows business event suppliers to showcase, promote their destinations and services, and engage with pre-qualified international event planners, Professional Conference Organisers (PCOs), and associations through an exclusive hosted buyer programme.

This specialised area will once again host the IBTM Stage, providing a comprehensive conference programme tailored to industry professionals, encouraging knowledge exchange and thought leadership. IBTM@ATM 2026 is set to be a vibrant hub for innovation, collaboration, and business growth in the global events industry.

ATM will return to the Dubai World Trade Centre from 4-7 May 2026.

The latest ATM news stories are available at https://hub.wtm.com/category/press/atm-press-releases/.

Register your interest to attend: Register for ATM updates.

-Ends-

For more information, log on to wtm.com/atm/en-gb.html.

Now in its 33^rd year, Arabian Travel Market (ATM) is the leading global platform driving growth and innovation across every sector of travel and tourism. Held annually in Dubai – the gateway to global travel and tourism with its unmatched connectivity – ATM is where the energy of opportunity comes to life.

More than just an event, ATM is a dynamic hub for industry communities, with forums, experiences, and networking that continue well beyond the show floor over the week. Now in a period of rapid expansion, ATM has grown 16% year on year, attracting over 55,000 travel professionals from 166 countries.

The next edition of ATM will take place in Dubai from 4–7 May 2026.

https://www.wtm.com/atm/en-gb.html    

About RX

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.

About RELX

RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs more than 36,000 people over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors

World Travel Market (WTM) portfolio comprises leading travel events and online portals across four continents. The events are:

WTM London is the world’s most influential travel & tourism event for the global travel community. The show is the ultimate destination for those seeking a macro view of the travel industry and a deeper understanding of the forces shaping it. WTM London is where influential travel leaders, buyers and high-profile travel companies gather to exchange ideas, drive innovation, and accelerate business outcomes.

Next event: 4 to 6 November 2025 at ExCel London.

http://london.wtm.com/

WTM Latin America takes place annually in the city of São Paulo and attracts around 20,000 tourism professionals during the three-day event. The event offers qualified content together with networking and business opportunities. In this its ninth edition – there have been eight face-to-face events along with a 100% virtual one, which was held in 2021 – WTM Latin America continued to focus on effective business generation, and achieved the advance booking of six thousand meetings that were held between buyers, travel agents and exhibitors in 2022.

Next event: 14 to 16 April 2026 – Expo Center Norte, SP, Brazil.

http://latinamerica.wtm.com/

WTM Africa launched in 2014 in Cape Town, South Africa. In 2022, WTM Africa facilitated more than 7 thousand unique pre-scheduled appointments, an increase of more than 7% compared to 2019 and welcomed more than 6 thousand visitors (unaudited), the same number as in 2019.

Next event: 13 to 15 April 2026 – Cape Town International Convention Centre, Cape Town http://africa.wtm.com/

About ATW Connect:  Africa Travel Week’s digital arm, is a virtual hub packed to the seams with interesting content, industry news and insights, and the opportunity to hear from experts on a variety of topics in our new monthly webinar series. All with the aim to keep all of us in the travel and tourism industry connected. ATW Connect focuses on inbound and outbound markets for general leisure tourism, luxury travel and the MICE/business travel sector as well as travel technology.

https://atwconnect.com/

WTM Global Hub, is the WTM Portfolio online portal created to connect and support travel industry professionals around the world. The resource hub offers the latest guidance and knowledge to help exhibitors, buyers and others in the travel industry face the challenges of the global coronavirus pandemic. WTM Portfolio is tapping into its global network of experts to create content for the hub. https://hub.wtm.com/

LOS ANGELES, August 17, 2025 — Today at its inaugural Level Reforge event, HP Inc. (NYSE: HPQ) unveiled the next evolution of its OMEN and HyperX gaming ecosystem – powered by AI, built for creators, and engineered for players who demand more from every session.

PC gamers continue to raise the bar for what they expect from their gear, from smarter performance to more expressive setups. Eighty-five percent of gamers say high FPS is extremely important to their experience, while 76% are more likely to purchase from brands that offer personalized options.[i] Building on the momentum from CES and HP Amplify earlier this year, the company’s latest launch delivers OMEN AI across more devices, including the powerful new OMEN MAX 45L desktop and HyperX’s latest personalized audio lineup.

“Gamers expect more than just raw power. They want gear that aligns with how they play,” said Josephine Tan, Senior Vice President and Division President of Personal Systems Gaming Solutions, HP Inc. “From AI-enhanced performance to our most powerful OMEN desktops and personalized HyperX gear, this lineup is designed to deliver at every level, including the highest tiers of competitive play.”

Level Up Performance

Gamers demand peak performance to stay competitive but getting there isn’t always easy. While 96% of gamers say maximizing performance is important, only 28% consider their current PC performance excellent for gaming.⁴ HP developed its latest gaming innovations to remove those barriers, whether it’s delivering extreme desktop power or intelligent system optimization that adapts in real time. Together, these innovations empower gamers to play faster, smoother, and longer without friction.

OMEN MAX 45L: Patented Cooling, Extreme Performance

Redefining what a gaming desktop can be, the OMEN MAX 45L Gaming Desktop is for gamers craving elite performance, full control, and effortless upgradability. It sits at the top of the OMEN portfolio stack, combining cutting-edge architecture with a unique design prioritizing customization, thermal efficiency, and long-term viability.

·        Crush high-end gaming workloads with cutting-edge components, including up to an AMD Ryzen™ 9 9950X3D processor[ii] and up to NVIDIA® GeForce RTX™ 5090 graphics, delivering uncompromising power for AAA gaming and content creation

·        Stay cool under pressure with the patented OMEN CRYO CHAMBER™, an industry-first technology pulling in fresh, cold air from outside the chassis to isolate and cool the CPU, delivering a 7.5° C reduction in full-load temperatures for more stable performance during intense sessions[iii]

·        Maximize airflow with a re-engineered chassis design featuring raised feet, open bottom vents, and vented PCI slots, enhancing GPU cooling by up to 2° C and improving overall thermal efficiency to keep the system performing at its peak[iv]

·        Maximize power and control with OMEN’s first fully modular 1200W PSU, featuring customizable fan curves, built-in cleaning mode, and real-time monitoring through OMEN Gaming Hub

OMEN 35L: Versatile Power, Stealth Style

Joining the OMEN MAX 45L are two refreshed OMEN 35L Gaming Desktops designed for gamers craving serious performance and flexibility in designs that match their style. The latest OMEN 35L includes support for up to an AMD Ryzen™ 9 9950X3D processor⁵ and NVIDIA® GeForce RTX™ 5090 graphics, improved thermal performance, and the same modular 1200W power supply introduced in the OMEN MAX 45L. For those who prefer a more minimalist or formal work setup, the new OMEN 35L Stealth Edition offers the same high-end internals as the OMEN 35L in an all-black, RGB-free design.

The Stealth Edition is also the official PC of League of Legends Esports and the VALORANT Champions Tour, proving that a high-performance rig can make its mark without ever breaking cover. This special edition PC the latest example of HP’s strategic alliance with Riot Games first announced in 2024. As part of the ongoing relationship, OMEN and HyperX power premier esports events such as League of Legends and VALORANT with HP technology at the core of the competitive experience.

“At Riot, we believe that producing a world-class esports competition starts with equipping our pros with the best hardware, so it’s the perfect time to unveil the OMEN 35L Stealth Edition as the official PC of LoL Esports and the VALORANT Champions Tour global events,” said David Mulhall, Global Head of Esports Business Development and Partnerships at Riot Games. “With championship season just around the corner for both esports, having top-tier PCs on stage is essential for us to meet the moment for our pros and ensure every moment of play reflects the highest possible competitive standard, giving fans around the world the experience they deserve.”

OMEN AI: Smart Optimization, No Guesswork

Great hardware sets the stage, but smart software takes performance even further. Since launching at CES 2025, OMEN AI has expanded its capabilities and now supports top titles like Valorant, League of Legends, Apex Legends, and Fortnite. Integrated into OMEN Gaming Hub and available across OMEN and select HyperX systems, OMEN AI delivers real-time performance, thermal, and power optimization with a single click so players can stay focused on the game, not the settings.

Personalize to Win

Gaming is about more than what’s on screen. Eighty-five percent of power players want to customize the look of their gear, and 69% worry about battery life in wireless headsets.⁴ Whether communicating clearly during competitive matches or creating content with professional-grade audio, gamers expect peripherals that reflect their style and perform at the highest level. That’s why HP is expanding the HyperX lineup with new gear that puts customization, sound quality, and convenience at the forefront.

HyperX Cloud Headsets: Engineered for Endurance, Designed for Play

Built for long sessions and total setup control, the HyperX Cloud Alpha 2 Wireless delivers pro-grade sound, unmatched endurance, and introduces HP’s first reprogrammable RGB Base Station in a wireless gaming headset.³

·        Play longer with up to 250 hours of battery[v] in 2.4GHz mode and stay connected with simultaneous wireless connections between a gaming PC and a phone

·        Hear every detail with 53 mm dual-chamber drivers and a refined acoustic profile for immersive, low-distortion audio

·        Stay cool and comfortable with memory foam ear cushions, breathable materials, and a lightweight, steel-reinforced frame

·        Personalize the experience with HyperX NGENUITY software,¹¹ enabling advanced audio tuning, lighting effects, and control customization to match playstyle

Following Alpha’s lead in customization, the new HyperX Cloud Flight 2 brings a dynamic personalization experience with full RGB panels, removable earcup plates, and long battery life, whether on PC, PlayStation, or mobile. The Official Xbox licensed HyperX CloudX Flight 2 brings extra compatibility for Xbox gamers.

HyperX Microphones: Studio Power Meets Streamlined Simplicity

Whether streaming, recording, or creating, the HyperX FlipCast gives players high-resolution sound in a design that grows with them. As the most versatile mic in the HyperX lineup, FlipCast supports both USB and XLR connectivity, letting creators record multiple ways in a studio-ready form factor built to evolve with their setup.

·        Deliver broadcast-quality sound with a dynamic mic capsule tuned for clarity and background noise rejection

·        Fine-tune on the fly with signature gaming elements like the beveled input level meter, tap to mute, and multifunction dial for fast adjustments during live sessions

·        Personalize the experience with HyperX NGENUITY software¹¹ to customize the RGB LED ring and unlock simplified pro-level tools anyone can use like a compressor, limiter, and AI noise reduction

Rounding out the lineup, the redesigned HyperX SoloCast 2 Microphone offers streamlined sound and compact versatility for everyday users. With a built-in shock mount, foam pop filter, and software-enhanced controls, this plug-and-play mic punches above its size and is perfect for gamers who want to sound better right out of the box.

Pricing and Availability^[vi]

·        OMEN MAX 45L Gaming Desktop is expected to be available on HP.com in December. Pricing will be announced closer to availability.

·        OMEN 35L Gaming Desktop is expected to be available on HP.com in October for a starting price of $1,499.99.

·        OMEN 35L Stealth Edition Gaming Desktop is expected to be available on HP.com in October for a starting price of $1,499.99.

·        HyperX Cloud Alpha 2 Wireless Headset is expected to be available on HP.com and HyperX.com in August for $299.99.

·        HyperX Cloud Flight 2 Wireless Headset for PC and PlayStation is expected to be available on HP.com and HyperX.com in October for $129.99.

·        HyperX CloudX Flight 2 Wireless Headset for Xbox is expected to be available on HP.com and HyperX.com in December for $139.99.

·        HyperX FlipCast Microphone is expected to be available on HP.com and HyperX.com in August for $229.99.

·        HyperX SoloCast 2 Microphone is expected to be available on HP.com in August for $59.99.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

Dubai, United Arab Emirates, 14 August 2025 – Huawei is redefining smartwatch personalization with its growing and evolving collection of Watch Faces, designed to bring style, creativity, and individuality to every HUAWEI Watch user’s wrist.

From timeless elegance to bold, trend-setting visuals, HUAWEI Watch Faces ar­­e curated by top designers and artists to suit every lifestyle and occasion. The latest collections feature dynamic visuals, vibrant colors, and innovative layouts that allow users to effortlessly match their watch to their mood, outfit, or activity, whether it’s a day in the office, a high-energy fitness session, or a night out with friends.

Curated Designs, Endless Choices
Huawei continuously updates its watch face library with fresh, limited-edition collections, giving users exclusive access to trending designs that push the boundaries of creativity. With just a few taps via the HUAWEI Health app, users can browse thousands of designs ranging from minimalist styles and functional data-focused layouts to vibrant, artistic illustrations and futuristic concepts, ensuring every watch face feels personal and unique.

Style Meets Functionality
Huawei Watch Faces are more than just stylish; they are engineered for functionality. Optimized to work seamlessly with HUAWEI’s wide range of smartwatches, including the HUAWEI WATCH GT Series, HUAWEI WATCH 5, BAND Series, and FIT Models. These designs ensure an intuitive user experience while providing key health and activity tracking data at a glance.

Upcoming Features & Weekly Design Drops
Huawei remains committed to making smartwatch personalization smarter and more exciting. Upcoming features will introduce interactive watch faces with real-time weather effects, fitness goal animations, and customizable widgets, allowing users to tailor their smartwatch interface like never before. Additionally, Huawei is integrating design recommendations based on user preferences to suggest Watch Faces best suited to their style and daily habits.

To keep users inspired, Huawei will release new Watch Face designs every week, showcasing seasonal styles, themed collaborations, and exclusive drops created by global and regional artists. This ensures that Huawei Smartwatch users can continuously refresh their look, staying ahead of trends and expressing their personality with ease.

Personalize Your Everyday
With HUAWEI Watch Faces, style and innovation meet at your wrist. Whether you’re seeking a sleek, professional look, a sporty layout focused on fitness data, or an expressive piece of digital art, Huawei’s curated designs make every glance at your wrist feel personal and unique.

Explore the latest collections and offers now through the HUAWEI Health app and take your watch style to the next level.

At just 8.8mm[1] thin when folded and an astonishing 4.1mm when unfolded, the HONOR Magic V5 stands out with its ultra-slim design, offering a user experience similar to a traditional bar phone. Crafted with a lightweight design and premium materials, it’s engineered for both comfort and style.

The Industry’s Largest 5820mAh Battery in a Foldable

The 5820mAh silicon-carbon battery[2] - the largest ever in a foldable smartphone - delivers all-day performance. Thanks to 15% higher silicon content, users get a higher battery capacity in a lighter and slimmer design that supports 66W[3] wired and 50W wireless HONOR SuperCharge, ensuring they are always powered up and ready to go.

Rugged Durability, Elevated Confidence

With IP58 and IP59 ratings, the HONOR MrMagic V5 is built to resist dust and water like never before. The NanoCrystal Shield offers 15x improved scratch resistance compared to regular glass, while the next-generation HONOR Super Steel Hinge is rated for 500,000 folds and can support up to 100kg vertically under controlled conditions - proving its place as the most durable foldable in its class.

The Smarter AI Foldable

Equipped with Magic Sidebar[4], the Magic V5 brings personalized AI suggestions directly into your workflow and based on what you’re doing. Whether summarizing articles or providing subtitles while watching, it adapts in real time, making multitasking effortless.

Further enhancing productivity, the device features Google Gemini, pre-installed and instantly accessible via a simple ‘Tap Tap[5]’ gesture on the back. Whether you are organizing your day, writing, or learning something new, Gemini is always within reach.

The Best 100X AI Super Zoom in a Foldable

HONOR’s AI Falcon Camera System is led by a 64MP Ultra Sensing Periscope Telephoto Camera, offering 3x Optical Zoom and 100X Digital Zoom, delivering the best zoom[6] on a foldable.

Blazing Performance

Powered by the Qualcomm Snapdragon 8 Elite Mobile Platform, the Magic V5 features a second-generation 3nm chip architecture for peak performance and next-level AI capabilities, making it ideal for business power users and entertainment lovers alike.

Color, Price and Availability

Available in elegant color options including Dawn Gold, Ivory White, Reddish Brown, and Black, the HONOR Magic V5 is priced at SAR 6,499. Early buyers will enjoy an exclusive pre-order offer worth SAR 4,097, which includes a free HONOR MagicBook X14, Magnetic Case, and HONOR VIP Care+ with 1-year screen replacement warranty, and more. The HONOR Magic V5 will be available for pre-order via HONOR Online Store, HONOR Experience Store, Jarir Bookstore, Extra, STC, and Selected retailers only.

About HONOR  

HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.

For more information, please visit https://www.honor.com or follow us on:       

FB: : https://www.facebook.com/honorKSA

IG: https://www.instagram.com/honorKSA/

TW: https://twitter.com/HonorKSA

YT: http://youtube.com/honorKSA 

https://sonyworld.sa/en-sa/stores

Developed by Hamat - one of Saudi Arabia’s most experienced mall owners and operators — Al Huda Park benefits from Hamat’s legacy of creating vibrant destinations that already draw 80M+ visitors annually. For brands, Al Huda Park offers a rare combination of underserved demand, prime location, and long-term brand potential - making it one of the most pivotal retail developments in Makkah’s modern history. Visit www.hamat.sa for more information.

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Feeling pressure to plunge into ice baths or stock up on supplements to “optimize” your life?

Biohacking is about turning personal health data into micro-upgrades that boost wellness and longevity. Early biohackers might have chased these gains with extreme diets, supplements and experimental techniques. But if you scroll your social feed today, tech leads the conversation.

At the forefront of this tech-driven movement is the Galaxy Watch8 series[1]. Seamlessly integrating into your daily routine, it quietly tracks key lifestyle metrics so you can see how the choices you make throughout the day impact your health.

Before we dive in, let’s do a quick check-in: how many of these biohacks are already part of your routine?

Already acing your biohacks? The Galaxy Watch8 series refines each habit for faster, smarter gains.

Optimize Your Sleep with Biohacking

We spend about 30% of our lives asleep, yet irregular schedules and sub-optimal environments still undermine rest. The Galaxy Watch8 series optimizes sleep by analyzing your sleep patterns and environment, identifying issues, and giving actionable tips to help build consistent, restorative sleep habits.

·          How can I follow a regular sleep schedule?

Wear Galaxy Watch8 for three nights to unlock Bedtime Guidance. It analyzes your sleep patterns and recommend the best times to wind down, based on your sleep pressure and circadian rhythm, helping you reset your sleep schedule and maximize alertness during the day.

·          How can I improve my sleep quality?

Galaxy Watch8 tracks every toss, turn and breath of your night. Each morning you get an in-depth sleep analysis based on your sleep stages, heart rate, skin temperature and oxygen level, highlighting what helped or hindered your rest. You can also access a Sleep Environment Report which leverages data from your other SmartThings devices to analyze temperature, humidity, CO2 and illuminance. With this data at your fingertips, you can easily optimize your room conditions for a better night’s sleep.     

·          What can I do during the day to improve my sleep?

Once your sleep patterns are defined, Sleep Coaching assigns you a Sleep Animal and delivers personalized tips like adding a quick meditation session or skipping late-day caffeine. With Galaxy Watch8, small, daily habit upgrades are easy, and better nights are within reach.

Optimize Your Workouts with Biohacking

Some people train for marathons. Others just want to feel less stiff after sitting all day. So how do you reach your goals while staying motivated and avoiding injury? The Galaxy Watch8 series gives you all the answers, all while sitting snugly on your wrist thanks to its sleek design and dynamic lug system.

·          How do I set the ideal fitness goal for me?

Galaxy Watch8’s built-in Bioelectrical Impedance Analysis (BIA) sensor measures your body fat percentage, body-water content and skeletal muscle mass, so you get a comprehensive snapshot of your body. These insights help you create a personalized training plan and track every step of your progress.

·          How can I start running more consistently?

Start with Running Coach, which analyzes your pace and fitness level after just a 12-minute run to build a custom routine. It also keeps you motivated during your runs with real-time feedback, helping you to reach your goals. Worried about potential injury? Running Coach provides tailored training programs at the ideal intensity, helping you gain speed safely.   

·          How can I maximize recovery after training?

Samsung Health gives you the tools for optimal post-workout recovery. Check your heart rate after an intense workout and get recommendations on water intake based on sweat loss, so you can get the rest you need to come back stronger.

[Bonus Tip] Try Zone 2[2] interval training, known to improve endurance and boost fat burning potential. Galaxy Watch8 sets personalized Heart Rate Zones based on your fitness level to help you stay within your personal HR Zone 2 for peak results.

Optimize Your Nutrition with Biohacking

Now that sleep and activity are under control, turn to the everyday habits that drive healthy aging. The Galaxy Watch8 series is the first smartwatch to track antioxidant levels, giving you a real-time view of your cellular health and how each lifestyle choice shapes it. Just put your thumb on the back sensor to get Instant Nutritional Feedback that used to require lab tests.

·        How do I know if I’m eating enough fruits and vegetables?

Use the Antioxidant Index to see how your diet and lifestyle habits impact healthy aging. Within just five seconds, it measures the carotenoids — natural antioxidants from fruits and veggies — stored in your skin and provides a score out of 100. It also offers tips to boost your score, like adding more colorful produce such as carrots, broccoli and oranges to your meals.

·        How can I cut down on unhealthy habits?

First, we must learn more about how our bodies are affected by these unhealthy habits. Your Energy Score provides insights on how factors such as alcohol intake and late-night snacking affect your health, while Antioxidant Index directly shows the impact of these habits — motivating you to change your ways and adopt a healthier lifestyle.

·        How can I easily track my water intake?

Proper hydration is essential for performing at your best, but it is often difficult to track. With Samsung Health, you can track your water intake with just a tap and set a daily hydration goal. Galaxy Watch8 will handle the rest by sending personalized reminders and monitoring trends, making it effortless to stay on top of your game.

The Galaxy Watch8 series turns biohacking from buzzword to habit — personal, actionable and effortless. Wear it, watch the insights roll in, and let better health become second nature.

Penny Diao, Chief Marketing Officer for HONOR Middle East & Africa, opened the launch by warmly welcoming everyone and highlighting HONOR’s core philosophy: creating new possibilities while always putting users first. This approach has made HONOR the fastest-growing tech brand in the MEA region, with shipments rising over 83%, a milestone no other smartphone brand in the area has achieved. The HONOR Magic V3 doubled its foldable shipments, while the HONOR 400 series grew by 200%, showing more users are choosing HONOR’s technology.

Driven by innovation and the HONOR Alpha Plan, the brand is evolving from a smartphone maker to a global AI device ecosystem leader, building an open and inclusive AI platform with industry partners. Beyond technology, HONOR is engaging culture, gaming, and creativity through key events like AfricaCom, LEAP, and collaborations with Porsche Design and the Louvre Abu Dhabi.

HONOR has long aimed to make foldables part of everyday life, pioneering ultra-slim designs from the HONOR Magic V2’s 9.9mm to the HONOR Magic V5’s groundbreaking 8.8mm[1]. But slimness alone isn’t enough, HONOR Magic V5 also addresses user concerns about bulk, battery life, durability, and photography.

Breaking New Guinness World Record

During the event, Emma Brain, Guinness World Records Official Adjudicator for MENA & Türkiye, announced that the HONOR Magic V5 had set a new Guinness World Record for the Heaviest Weight Lifted by a Suspended Foldable Smartphone, underscoring its exceptional strength, durability, and innovative design.

Emma Brain presented the official certificate to Mr. Ingmar Wang, President of HONOR Middle East & Africa, who remarked “This award means a lot to us, not just because we’ve set a record, but because it reflects the outstanding durability and quality of the HONOR Magic V5.” He added “From the very beginning, durability has been one of our top priorities in developing this device, as we strive to create new possibilities for foldable technology.”

Built for resilience, it features the HONOR Super Steel Hinge, tested to endure 500,000 folds and can lift a weight of 100 kilograms under controlled conditions. It also boasts IP58 and IP59 dust and water resistance ratings, plus a NanoCrystal Shield that is 15 times more scratch-resistant than regular glass.

New Possibilities in Photography on Foldables

The HONOR Magic V5’s 64MP telephoto lens delivers remarkable detail and clarity in various shooting scenarios and excels in low-light conditions, producing sharp and vivid images. Its AI Super Zoom feature allows up to 100x zoom – the best[2] in a foldable – without losing image quality, enabling stunning photos of distant subjects.

The Smart Foldable Phone That Keeps Up with Active Lifestyle

Noof Omar, an Emirati Pilot and UAE Padel Tennis National Team Player, shared how the HONOR Magic V5 perfectly fits her busy and unpredictable lifestyle. She praised its slim, lightweight design, which easily slips into her sports bag or uniform pocket.

Noof highlighted the Magic Sidebar[3], a smart feature that adapts to her needs, offering AI suggestions based on what she is doing. She also emphasized the smooth multitasking capabilities and reliable battery life, which keep up with her long days.

Magic Sidebar[4] for AI Suggestions based on What You’re Doing

The Magic Sidebar on the HONOR Magic V5 is an intelligent, context-aware panel that adapts to whatever you’re doing in real time. Seamlessly integrated along the edge of the screen, it delivers AI-powered suggestions such as AI Summary, AI Subtitles, and AI Writing. By offering the right tools at the right moment, Magic Sidebar streamlines workflows, enhances multitasking, and makes everyday tasks faster and more productive.

Google Gemini^[5], You Ask, Your AI Assistant Answers

The HONOR Magic V5 takes productivity to the next level with Google Gemini. Pre-installed on the HONOR Magic V5, Gemini can help with planning, writing, learning, and organizing daily tasks.

To make access even more intuitive, there is a new interaction method called “Tap Tap” [6]. By simply double-tapping the back of the HONOR Magic V5, users can instantly launch Gemini—no need to long press the power button or open an app.

New Possibilities in Performance and Battery Life

During the event, Chris Patrick, SVP & GM of Mobile Handset at Qualcomm Technologies, expressed his excitement about HONOR’s latest achievement HONOR Magic V5 “The HONOR Magic V5, powered by our Snapdragon 8 Elite Mobile Platform, is uniquely designed to unleash the full potential of AI experiences, elevating mobile productivity to new heights and redefining premium performance.”

It’s worth noting that HONOR Magic V5 comes with the industry’s largest battery[7] in a foldable device, a 5,820mAh silicon-carbon battery with 15 % higher silicon content for greater efficiency, delivering all-day power alongside 66W wired and 50W wireless HONOR SuperCharge.

Seamless Ecosystem Connectivity with HONOR Share
HONOR is making device interaction more seamless than ever with HONOR Share, its cross-platform file transfer and syncing technology. With HONOR Share[8], users can instantly connect, share, and sync content not only between HONOR devices but also across iOS, Android, Windows, and Mac systems and no cables, apps, or internet connection required.

Expanding the Ecosystem: HONOR Pad 3 and HONOR MagicBook Art 14 2025

Alongside HONOR Magic V5, HONOR continues to expand its intelligent device ecosystem with powerful HONOR Pad 3 and HONOR MagicBook Art 14 2025 designed for productivity and seamless connectivity.

HONOR Magic Pad 3 tablet features a vibrant 13.3-inch 165Hz HONOR Eye Comfort Display, designed to reduce eye strain while delivering smooth visuals. Powered by the Snapdragon 8 Gen 3 Mobile Platform and equipped with 8 speakers supporting HONOR Spatial Audio, it offers an immersive multimedia experience.

With a large 12,450mAh HONOR Silicon-Carbon Battery, the Magic Pad 3 ensures long-lasting usage. Its ultra-slim 5.79mm thickness and lightweight 595g design make it highly portable. The tablet also supports HONOR Share, enabling instant file transfer across iOS, Android, and HONOR devices for seamless connectivity.

On the other side, HONOR MagicBook Art 14 2025 laptop combines portability with powerful performance. Weighing just 1kg and measuring only 1cm thick, it features the industry-leading 1600nit HONOR Eye Comfort Display, delivering vivid visuals while protecting your eyes during extended use. The HONOR MagicBook Art 14 2025 is engineered to keep users productive and comfortable, whether working remotely, streaming content, or multitasking on the go.

Color, Price and Availability

The HONOR Magic V5 is available for pre-order in a range of elegant color options, including Dawn Gold, Ivory White, Reddish Brown and Black— all at an exciting pre-order price at USD 1799

HONOR Magic Pad 3 is available in gray color and at a price of USD 799 during pre-order

HONOR MagicBook Art 14 is available at a price of USD 1699 during pre-order

Special offers and valuable gifts will be available depending on each country.

About HONOR  

HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavors to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and smart TV platforms. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the personalized webOS smart TV platform. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.