Lumi fuels Saudi Tourism Vision with landmark Qiddiya City partnership

Manal Saleh

Riyadh, Saudi Arabia; June 9, 2026: Lumi, a leading mobility provider in the Kingdom of Saudi Arabia, has been appointed the Official Transportation Provider for two of Qiddiya City’s major entertainment destinations, Six Flags and Aquarabia Qiddiya City. The partnership aligns with Saudi Vision 2030 by building a seamless and reliable transportation framework for visitors to the new capital of entertainment, sports, and culture.

The collaboration deepens Lumi’s active involvement within Saudi Arabia’s entertainment and tourism ecosystem, supporting large-scale destinations and visitor mobility. As part of the agreement, Lumi will also uniquely integrate its brand into the visitor experience at the ‘Treasure Trail’ attraction within Six Flags Qiddiya City - marking its long-term commitment to strengthen the land mobility sector’s robust network across the Kingdom.

Azfar Shakeel, CEO of Lumi, said: “Lumi is actively committed to driving the realization of Saudi Vision 2030 by supporting major national projects. We are incredibly proud to play a foundational role in the Kingdom's entertainment future through this landmark partnership with Qiddiya City. Our team is dedicated to providing an unparalleled mobility experience for guests who will visit Six Flags and Aquarabia Qiddiya City, ensuring their adventure begins with a seamless journey."

Brian Machamer, Park President of Six Flags and Aquarabia Qiddiya City, added: "Every step of the guest journey matters - from the moment a visitor starts planning their trip to the moment they walk through our gates. Our partnership with Lumi reflects our commitment to delivering an exceptional, end-to-end experience at Six Flags Qiddiya City and Aquarabia Qiddiya City. Lumi's expertise and extensive presence across the Kingdom make them the ideal partner to ensure guests arrive with ease, comfort, and confidence - ready to make the most of everything our destinations have to offer."

The largest amusement park in Saudi Arabia, Six Flags Qiddiya City is home to a portfolio of record-breaking attractions, including the ‘Falcons Flight’ - the world's tallest, longest, and fastest rollercoaster. As the first water theme park in Saudi Arabia and the largest in the region, Aquarabia Qiddiya City features five world-record-breaking attractions, among them the world’s tallest water coaster and longest mat blaster, set within a wildlife park environment. The first-of-its-kind destination offers guests a truly immersive experience.

Located in the heart of the Tuwaiq mountains just 40 minutes from Riyadh, Qiddiya City is a new global destination built from scratch on the foundations of play. As a giga-project of Saudi Vision 2030, Qiddiya City brings together entertainment, sports and culture in a way never seen before. With vibrant districts, residential communities, and everyday experiences woven into its fabric, the city is set to offer hundreds of attractions and experiences that shape both lifestyle and destination appeal.

As one of Saudi Arabia’s leading car rental and leasing companies, with branches across 20 cities, Lumi is well-equipped to meet the demands of the Kingdom’s growing population. With its fleet of over 35,000 new and well-maintained vehicles spread across 44 locations in the Kingdom, Lumi offers convenient and seamless booking experience enhanced by efficient customer service built on technology, efficiency and scale.

Lumi’s offerings include car and motorcycle rentals via digital channels, lease services to Corporate and Government sector clients, as well as used car sales. The company is aligned with Saudi Vision 2030, to revitalize the land mobility sector by providing accessible and modern mobility solutions to residents and visitors through seamless digital innovation. 

-Ends-

About Lumi Rental Company  

Lumi Rental Company started its operations in 2006 as a sole proprietorship to provide vehicle rental services amongst a portfolio of travel companies under the umbrella of Seera Group Holding. In 2016, strategic plans for the vehicle rental business were reconfigured and an expert management team was appointed. The Company has emerged as one of the leaders in the vehicle rental sector, serving customers across the Central, Western, Eastern, Northern and Southern Regions from 44 vehicle rental branches and three vehicle maintenance centres in addition to mobile workshops and third-party vendors, digital channels and a used vehicle sales showroom.   

Lumi’s core activities consist of the following business segments: vehicle lease and provision of other related services; vehicle rental and provision of other related services; and sale of used vehicles owned by the Company and released from its operations. https://lumirental.com/en  

About Qiddiya City      

Qiddiya City is Qiddiya Investment Company’s inaugural giga-initiative – a new global destination built from scratch on the foundations of play. Located at the heart of the Tuwaiq Mountains just 40 minutes from Riyadh, the vibrant master-planned city brings entertainment, sports, and culture together in a way never seen before. With Qiddiya’s Power of Play philosophy at its heart, the city is designed to host some of the world's biggest sports competitions, festivals, concerts, and cultural events. At scale, Qiddiya City will offer residents and visitors a high quality of life with hundreds of attractions and experiences, coupled with residential, retail, office, hospitality, healthcare and educational offerings set in a thoughtfully planned, smart and sustainable urban fabric.